Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

FREE Shipping on orders with at least $25 of books.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Brand Delusions: Explodin... has been added to your Cart
+ $3.99 shipping
Used: Acceptable | Details
Condition: Used: Acceptable
Comment: Blue Cloud Books. Hot deals from the land of the sun.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Brand Delusions: Exploding the myths and helping you improve your Brand - professionally and personally Paperback – September 21, 2012

4.9 out of 5 stars 12 customer reviews

See all 4 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$19.95
$15.66 $5.99

Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for the Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
$19.95 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Editorial Reviews

From Kirkus Reviews

An intriguing alternative to traditional business books, with a compelling, relevant message.

A being from the future saves a company from infighting and inertia in this engaging business parable.

Leider’s debut follows a path set by Spencer Johnson’s Who Moved My Cheese? (1998) with a fictional tale of a kitchenware company confronting its internal politics, misconceptions and understanding of its role in the marketplace. Brandon Strong suddenly appears in the CEO’s office and announces that he’s a visitor from 2030. He leads the company’s senior executives on a journey of corporate self-discovery, challenging their business practices and teaching them to think of the company’s brand whenever they interact with current and potential customers. Strong offers plenty of advice, repeatedly stressing the importance of an all-encompassing definition of “Brand” (always spelled with a capital B in this book) and the need for company departments to work together. Many characters’ names (including Brandon Strong’s) involve wordplay related to their roles in the company, such as head of production Manny Factura, designer Desi Concepcion and finance whiz Ben Counter. Head of marketing Mark Selisman is the closest thing to a villain in this book, though after a night of soul-searching, even he has a chance at redemption. Leider clearly means for his characters to be types, not fully rounded individuals, but he provides them with enough personal issues and quirks to keep the story engaging throughout.

Overall, the book offers an upbeat, can-do message that readers assessing their own brands will likely embrace.

About the Author

Bill Leider has worked for over 35 years as a strategic consultant to organizations - from Fortune 500's to entrepreneurial startups - and everything in between. His experience has embraced dozens of industries. In the course of his work he has helped companies define and hone their brands as an integral part of the entire organization's focus, and has assisted in implementing the cultural shifts needed to transform organizations. Along the way, he has also served as the CEO of several companies, both publicly traded and privately owned. It is through that body of work that he developed and honed his holistic views of what a brand truly is, how organizations can benefit by adopting that concept, and how to formulate and execute practical strategies and shape cultures to make those benefits a reality.
NO_CONTENT_IN_FEATURE

The latest book club pick from Oprah
"The Underground Railroad" by Colson Whitehead is a magnificent novel chronicling a young slave's adventures as she makes a desperate bid for freedom in the antebellum South. See more

Product Details

  • Paperback: 258 pages
  • Publisher: William Leider & Associates (September 21, 2012)
  • Language: English
  • ISBN-10: 0985256605
  • ISBN-13: 978-0985256609
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #2,585,837 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
This book is fundamentally the best book on branding I've ever read because the author breaks it down to simple, understandable lessons. It teaches you what branding is by telling a story of company in trouble and how they saved their brand. It's an entertaining way to learn about branding and the counter-arguments you're going to get when you try to adapt a new culture in your company.

"Brand" is defined as "a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by customers' experiences."

The story is what gets you. The process Brandon Strong goes through to get the company executives where they need to be. It's entertaining and you'll be talking about it for weeks after.
I highly recommend this book.
Here are some more of my thoughts on Brand Delusions: [...]
Comment 5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
A recommendation for Bill Leider's book, Brand Delusions, came across my Twitter feed from a friend who's passionate about real estate and personal brand. I downloaded it immediately and dug in the next day. Two short plane rides later I became a Bill Leider fan. He takes us on a journey to the inner sanctum of a company in the middle of an identity crisis. Character development is efficient and thorough, making them memorable without wasting precious time. I usually take a long time to read a book of this nature, but Brand Delusions offers so many great nuggets, it's hard to put it down. This modern day cheese mover challenges the status quo and the emerging trend---lazy acceptance of mediocrity. You'll come away with a new understanding of the word 'silo' and feel a need to make it required reading for everyone in your organization. If brand means anything to you, read it now, before your next 'team' meeting. I cannot wait to pass this book along to everyone I know. Thank you, Bill. Your experiences and perspective are appreciated and much-needed in this new world of business.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Why should this book be required reading when there are so many other books about management, leadership, marketing, branding, finance, operations, human capital, etc.? The answer lies in the secret jewel that appeared on the book's early pages and reappeared on a regular basis. Every leader throughout the book's fictional story was asked to define the company's brand. While many of the company's leaders presented an acceptable definition of the brand, none thought their departments had any impact on the brand - except for the sales and marketing VP. The HR department was not tuned in; the finance department was not tuned in; the manufacturing department was not tuned in, etc. Here's a news flash: EVERY department within a company impacts its brand! In the words of Bill Leider: "Your brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by customers' experiences." This definition (combined with many examples) allowed each business unit to understand how they contributed to the development of the overall brand. So, for all leaders wanting to energize employees and create a long-lasting business, ask yourself: Are your employees clear as to how they ALL make an impact on delivering your brand's expectations? If not, read Brand Delusions.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
I LOVE THIS BOOK! It was recommended to me on a professional level, but Brand Delusions is much bigger than that. The characters are familiar and engaging. Professionally, Brand Delusions is powerful; personally Brand Delusions is perspective altering. I am so grateful to Mr. Leider for showing me that I am my own Brand, and how powerful that is.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
If you were to read only this book you would have a more practical and effective language for understanding and executing excellence in branding your organization than most marketing professionals.

Written in a corny-but-useful narrative style that keeps you focused on what really is required to do branding right within an organization.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Although I wasn't sure how the author planned to discuss this topic, using characters who were believable made this a good summer read for me. As a small business owner myself who is trying to understand how his "brand" has evolved over the years, this book had me laughing and thinking about how I do things plus how customers perceive my interactions.

Today's consumer is looking to be engaged with a company before they decide to work with them, and by having a business that is creating useful information online in a regular fashion (content marketing)companies are showing what their values truly are. An enjoyable read for anyone who wants to understand how consumer's view brand and community online.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Brand Delusions: Exploding the myths and helping you improve your Brand - professionally and personally
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Brand Delusions: Exploding the myths and helping you improve your Brand - professionally and personally