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Brand Driven Innovation: Strategies for Development and Design (Required Reading Range) 0th Edition

4.6 out of 5 stars 5 customer reviews
ISBN-13: 978-2940411283
ISBN-10: 294041128X
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Editorial Reviews

Review

'After making a clear, concise case why branding, design, and innovation are closely connected and interrelated, the rest of the book deals with bringing the theory to life and giving very practical pointers on to apply these ideas ... this book is a real winner. It's actually the first book to my knowledge that deals with this subject extensively and makes the case for brand-driven innovation explicit and tangible. I'm a believer in this approach, and I think in the future the winning companies will have to adopt a similar point of view and process, one way or the other.' Rik Wuts, Klatergoud blog, January 2011. 'It is clear and concise and provides a design linked introduction to the principles of branding, providing an excellent base for progression into employment and understanding of topics which reflect the nature of the creative industries.' Stewart Bibby, University of Lincoln, UK. 'This book will be useful and I want to make it one of our main textbooks.' Eun-Kyong Baek, De Montford University, UK.

From the Author

Branding is not merely advertising. On the contrary, in Brand Driven Innovation, branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it’s considered to be any value that is brought to the market and that helps users to fulfil a purpose.

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Product Details

  • Series: Required Reading Range
  • Paperback: 192 pages
  • Publisher: AVA Publishing (October 10, 2010)
  • Language: English
  • ISBN-10: 294041128X
  • ISBN-13: 978-2940411283
  • Product Dimensions: 8.7 x 0.8 x 11.8 inches
  • Shipping Weight: 2.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,519,899 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback Verified Purchase
Erik, put in just one book a co-relation between Branding, Innovation (mindset and concepts) and Design (tools for accomplish). Making a great methodology. Easy, practice and totally applicable on the process to make "branding" and/or Design Management.

The most important this book, is the fact that Erik takes our mind to think The Brand like something major, not just communication, design. Buy it!
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Format: Paperback
Working in a successful branding agency I've come across many books looking at branding, innovation and design or some sort of medley of all three. It's very difficult however to find a book which actually establishes the link between all three of these; especially in their current context today. Brand Driven Innovation manages to do this, successfully.

The book is written with very much an academic audience in mind, as with most ava books, it's layout is excellent with clear sections and explanations for each. Overall the book provides a great explanation for how branding and innovation are connected, and the role design can play in establishing this partnership. Several of the case studies included are very relevant and interesting; it could make more use of some of these and go into a little more depth. I felt that some were maybe not explored as well as they could have been, the innocent smoothies example for instance was fascinating but provided a very limited snapshot to a company which has managed to do so successfully in recent years.

I would highly recommend this book to most individuals in the creative industries, especially those that touch upon branding, innovation and design. Whilst I'm unsure about the selection of some of the case studies and others lacked any real depth, the content surrounding them is totally sound. The second section of the book looks to propose how brand-driven innovation can be made into a four stage process, with several useful tools and methods that could enable this.

In summary, this is a great book - it's particularly relevant to the role branding, innovation and design play in the world today (something other books often are outdated with). If you're in education or an academic, this is a great read - very useful and informative. For those already in this field, a worthwhile read to gain a viewpoint which is probably the most relevant towards this subject to date.
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Format: Paperback
"This is a stunning survey in which a holistic framework, based on years of practical and theoretical learning, is transformed into fresh, clear but most of all useful chapters. It provides a insightful guideline through complex processes, ready to use or to give you enough knowledge to lead or manage the process of innovation.
A must read for anyone in design, branding and/or innovation, whether on board or on junior level and everyone in between."
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By Hampton on November 26, 2014
Format: Paperback Verified Purchase
Interesting book and provides some useful frameworks.
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Great reference book add to my library!
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