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Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience by [Yastrow, Steve]

Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience Kindle Edition

3.8 out of 5 stars 10 customer reviews

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Kindle, May 1, 2010
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Length: 188 pages Word Wise: Enabled

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Editorial Reviews

Review

"...required reading for all of our employees" -- Craig Dwight, Chairman & CEO, Horizon Bancorp

"Clear, compelling and powerful. Branding – in all its power and glory – made accessible and exciting." -- Tom Peters, Tom Peters Company

An important read for the young practitioner to the most senior executive, this common sense approach for business is timeless. -- Paul D. Schrage, Senior Executive Vice President of Marketing, Retired, McDonald’s Corporation

If your marketing person won’t spend the time to do the exercises in this book, it's time to replace her. -- Seth Godin, Author, Purple Cow

Steve completely changed the way our company looks at marketing. This book will be a must-read for my employees. -- Carsten Pederson, President, Club 8 USA

From the Publisher

The average American consumer is constantly bombarded with advertising messages: on TV and radio, in newspapers and magazines, on billboards while we drive. The situation has come to be viewed as such an annoyance by the targeted public that the federal government has had to institute no-call lists to cut down on these intrusions into our own homes.

This media cacophony is a result of the outmoded strategy of Brute Force Branding, the tactic of heavy-handedly forcing an inflexible message on the body of consumers. Author Steve Yastrow offers an alternative with Brand Harmony, and demonstrates that your brand – the desired perception of your product or service by the consumer – is not what you say you are, but what your customer thinks you are. Drawing on his years of experience consulting for such corporate entities as the McDonald’s Corporation and Wyndham Hotels & Resorts, Yastrow hones the idea of branding to bring it more in line with modern media and the resultant increase in customer power. After finishing Brand Harmony, the reader will not only have a new way in which to look at his or her customer, but will also reexamine the role that each and every company employee can play in an effort to "Be the Brand" and increase company performance.


Product details

  • File Size: 1476 KB
  • Print Length: 188 pages
  • Page Numbers Source ISBN: 1590790537
  • Simultaneous Device Usage: Unlimited
  • Publisher: SelectBooks, Inc.; 1 edition (May 1, 2010)
  • Publication Date: May 1, 2010
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00JEHTJFM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #1,983,496 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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