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Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience Paperback – May 1, 2010
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About the Author
In addition to Ditch the Pitch, Steve Yastrow is the author of We: The Ideal Customer Relationship and Brand Harmony. Steve is president of Yastrow and Co., a consulting firm that helps organizations create powerful stories and communicate them in ways that build customer relationships and drive results. Steve's clients include McDonald's Corp., The Cayman Islands Department of Tourism, Jenny Craig International, and Great Clips for Hair, and many others. For more info visit www.yastrow.com
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He understands Brands as a rich reality, the whole aggregate of the customer's interactions with a company's activity. Beyond advertising and even physical product, everything counts when it comes to build a great brand.
But the true merits of the book rely on it's pedagogic value:
- He shows a whole working dynamic which includes analysis, planning, execution and even a way of being so exciting that few books resist the comparison.
- You will understand where he wants to reach because his explaining method is easy to follow. It's the simplicity of the one who masters a subject.
I really thought I knew what marketing was, but Yastrow put a new spin on things for me and had me think in ways that are going to impact my business for years to come. It's unfortunate that it will be tough to put a dollar figure to what I learned and will now incorporate into my small business, but if I had to guess, I'd say reading his $20 book will put tens of thousands of dollars into my pocket in the coming years (I can only imagine what the numbers could be for a large corporation!).