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Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by [Gregory Diehl, Kyle Gray]
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Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Kindle Edition

4.4 out of 5 stars 189 ratings

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Length: 274 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

"Entrepreneurial success books are in no short supply, and this often leads to the same type of book being published over and over again by the same generic authors. It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. Diehl, author of Brand Identity Breakthrough, a two-month standing Amazon bestseller."
Hazel Oscar for New York Metropolitan Magazine

"The author provides a uniquely personal approach to branding that uses stories to emphasize lessons rather than tossing out recommendations for your business. Because of this, the book provides an example for companies to follow. If you need a new brand, the book will identify some key areas you want to consider to ensure your story goes right."
Charles Franklin for Small Business Trends

"Brand Identity Breakthrough by Gregory V. Diehl offers a no-nonsense approach to business by getting down to the bare bones of the business analysis, not only looking at what makes a business tick, but also examining what drives that business and whether it will be successful. However, Brand Identity Breakthrough is no walk in the park with rose-colored spectacles firmly in place - it identifies the many pitfalls facing entrepreneurs today and then offers anecdotes where others have turned potential problems into a positive solution."
Marta Tandori for Readers' Favorite

"As you read Brand Identity Breakthrough, you'll feel like you are talking with a master who knows the troubling questions about brand marketing that business owners struggle with. Diehl exposes readers to the winning principles of brand marketing and warns them about the many pitfalls that have often undermined the success of powerful products. This book is a great companion for businesses of every size and nature."
Romuald Dzemo for Readers' Favorite

"I very much enjoyed Brand Identity. Author Gregory V. Diehl has done a fantastic job in giving his target audience an easy to use primer on how to achieve exactly what they want from their business. Any reader who is trying to create or sell a product that will get noticed in the marketplace should absolutely read this book."
Tracy Slowiak for Readers' Favorite

"Many small business owners just don't understand the critical importance of crafting their own 'story.' Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story." 
Pete Sisco, ResilientPersonalFreedom.me 

"Quite often, in the rush toward newer methods of developing a brand, the essence of making it truly stand out gets left behind. Brand Identity Breakthrough provides business owners a comprehensive guide which can give your business the tools it needs. Diehl has total mastery over this subtle craft, and it really shows in his writing here." 
Purushothaman Rajagopal, InfinityMedia.in 

"After reading this book I was actually shocked; I had been doing so many of the "Do Nots"! I consider this book MANDATORY reading for all creators, regardless of what phase you may be in. And especially for the Tim Ferris 4HWW crowd, like myself, this book is a wake-up call, as well as a hyper-important tool in your toolbox." 
Eric Z, Zbooks.co 

"If you want your business to stand out from the crowd and have a solid vision for success, you need an avatar and a story. Brand Identity Breakthrough shares relatable stories about how to choose your customers while your competitors' leave that important decision to their clients. You can choose better clients and more control of your life." 
Andrew Henderson, Nomad Capitalist 

"Brand Identity Breakthrough is beautifully logical in its organization, introducing every new topic at just the right point to make sense in the context of what has already been explained. That's a remarkable achievement! As soon as I got past the first few pages, I realized that this book is, indeed, a work of quality with something original and truly valuable to say." 
Tim Coulter, Getting Around Turkey 

"From the moment I started this book, there was value bomb after value bomb after value bomb. I was blown away by the detailed knowledge that I picked out from Brand Identity Breakthrough. Highly recommended read!" 
Chris P. Reynolds, The Entrepreneur House & The One Effect 

"This book is branding on steroids. It's a combination of marketing, business, financing and entrepreneurship. It's extremely motivating, inspiring and educational. I want to use the material to train my agents and I will ask them to buy copies as well!" 
Asaf Halperin, Experior Financial Group

From the Author

"Passionate entrepreneurs need a strong identity to become a desirable brand. This book will show them how to sell more, and at higher prices, by meeting customers' expectations. Whether you lead a growing company, or are just starting a business, you deserve an identity that clearly displays your unique value to the world."

Product details

  • File size : 409 KB
  • Word Wise : Enabled
  • Publication date : May 20, 2016
  • Publisher : Identity Publications (May 20, 2016)
  • Print length : 274 pages
  • Enhanced typesetting : Enabled
  • Screen Reader : Supported
  • Text-to-Speech : Enabled
  • X-Ray : Enabled
  • Simultaneous device usage : Unlimited
  • Language: : English
  • ASIN : B01C37VTAW
  • Lending : Enabled
  • Customer Reviews:
    4.4 out of 5 stars 189 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
189 global ratings
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Top reviews from the United States

Reviewed in the United States on May 21, 2016
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133 people found this helpful
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Reviewed in the United States on June 8, 2018
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18 people found this helpful
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Reviewed in the United States on February 10, 2019
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17 people found this helpful
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Reviewed in the United States on July 21, 2016
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23 people found this helpful
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Reviewed in the United States on September 5, 2016
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Top reviews from other countries

John M Fisher
3.0 out of 5 stars does what it says on the tin ...
Reviewed in the United Kingdom on January 29, 2018
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P. Dickinson
5.0 out of 5 stars I would recommend it to anyone wanting to take their business to ...
Reviewed in the United Kingdom on April 18, 2017
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One person found this helpful
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Farky Rafiq
5.0 out of 5 stars Diehl's writing style makes for easy reading which allows the concepts within to be understood ...
Reviewed in the United Kingdom on February 12, 2018
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One person found this helpful
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Andy
5.0 out of 5 stars Should be required reading for all business owners and entrepreneurs.
Reviewed in the United Kingdom on January 24, 2018
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Krista Walsh
4.0 out of 5 stars A Fantastic Resource
Reviewed in Canada on August 26, 2018
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