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Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Paperback – March 7, 2017
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"Entrepreneurial success books are in no short supply, and this often leads to the same type of book being published over and over again by the same generic authors. It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. Diehl, author of Brand Identity Breakthrough, a two-month standing Amazon bestseller."
Hazel Oscar for New York Metropolitan Magazine
"The author provides a uniquely personal approach to branding that uses stories to emphasize lessons rather than tossing out recommendations for your business. Because of this, the book provides an example for companies to follow. If you need a new brand, the book will identify some key areas you want to consider to ensure your story goes right."
Charles Franklin for Small Business Trends
"Brand Identity Breakthrough by Gregory V. Diehl offers a no-nonsense approach to business by getting down to the bare bones of the business analysis, not only looking at what makes a business tick, but also examining what drives that business and whether it will be successful. However, Brand Identity Breakthrough is no walk in the park with rose-colored spectacles firmly in place - it identifies the many pitfalls facing entrepreneurs today and then offers anecdotes where others have turned potential problems into a positive solution."
Marta Tandori for Readers' Favorite
"As you read Brand Identity Breakthrough, you'll feel like you are talking with a master who knows the troubling questions about brand marketing that business owners struggle with. Diehl exposes readers to the winning principles of brand marketing and warns them about the many pitfalls that have often undermined the success of powerful products. This book is a great companion for businesses of every size and nature."
Romuald Dzemo for Readers' Favorite
"I very much enjoyed Brand Identity. Author Gregory V. Diehl has done a fantastic job in giving his target audience an easy to use primer on how to achieve exactly what they want from their business. Any reader who is trying to create or sell a product that will get noticed in the marketplace should absolutely read this book."
Tracy Slowiak for Readers' Favorite
"Many small business owners just don't understand the critical importance of crafting their own 'story.' Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story."
Pete Sisco, ResilientPersonalFreedom.me
"Quite often, in the rush toward newer methods of developing a brand, the essence of making it truly stand out gets left behind. Brand Identity Breakthrough provides business owners a comprehensive guide which can give your business the tools it needs. Diehl has total mastery over this subtle craft, and it really shows in his writing here."
Purushothaman Rajagopal, InfinityMedia.in
About the Author
Raised in California, Gregory Diehl soon embarked on a global quest for learning, self-discovery, entrepreneurship, and inquiry. Gregory has lived and worked in 50 countries and continues to help others along the path of self-fulfillment through exploration. Gregory's books, Brand Identity Breakthrough and Travel As Transformation, are Amazon bestsellers. His podcast, Uncomfortable Conversations With Gregory, taps into the core of self. He is the co-founder of Identity Publications, an organization that shares valuable messages through the production of promotion of books, courses, and videos. Gregory likes to kidnap felines from streets around the world. Email: firstname.lastname@example.org
Top customer reviews
Performance - 5
Story - 5
Would you recommend this audiobook to a friend? If so, why?
After forty years of operating number one businesses, there are a few titles that I would tell every business person to read, and a rare few are actually required reading for the upper management of my companies.
How To Win friends; Of course.
Seven Habits: No doubt.
Tribal Leadership: With certainty.
Good To Great: Extra Credit?
Influence: the Laws of Persuasion: Salesman of the year club
With these books, you will find everything you need to succeed in business.
Yet, when I read Brand Identity Breakthrough, it was not only content rich; it was also the most enjoyable book I have read in a long times.
If a business book could be considered a "page turner", then this book is in that category.
The only other book that comes close to it is Never Split the Difference, and that is only because it has real life FBI hostage negations in it!
Since i have read this book seven times (over a year), and I was ready it again just last week... My sales have doubled, my product has sold out, and I was chosen from over 200 applicants to participate in the prestigious 2020Startups.NYC Accelerator.
I cannot say that it has magically made me into an author or copy person or social media guru... I am still in desperate need of hiring folks who are more skilled than I in those areas.
However, the fruit is hanging on the tree saying "this book had an impact" on my life and business.
I bought a hard copy and an audio book, since I travel quite a bit.
What other book might you compare Brand Identity Breakthrough to and why?
Seven Habits and Brand Identity are probably the two most well written book on business, but honestly, the edge goes to Brand Identity. #truestory
Which character – as performed by Gregory V. Diehl – was your favorite?
Does not apply... At first, the "stuck on an island" scene annoyed me, because I have been in business my whole life, and I never saw it that way... Then one day, and associate said "adapt and overcome", so I made that my new motto... Eventually I realized that Mr. Diehl has ALREADY told me that. ;)
If you were to make a film of this book, what would the tag line be?
"How To Build Skyscrapers"
Any additional comments?
Since the moment I picked up this book, and until this day, I have been mesmerized by this book... It is by far the most well written and most enjoyable business book to read... I highly recommend it for the top _Leader_ of any company.