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Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous Paperback – October 1, 2011
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"Steve Jones knows a thing or two. Listen and take notes."
- Gene Simmons of KISS
"Rock stars are larger than life, compelling us to become fans and spend money (lots of money). Chock full of modern examples of success, Steve shows you how to use proven rock star techniques in your business, making you a hit in your marketplace!"
- David Meerman Scott, bestselling author of Real-Time Marketing & PR
"Everybody has something to sell... whether it be a product or a personality. What can you do to make your brand more famous? More mysterious? More NOTORIOUS? Steve Jones' book Brand Like A Rock Star gives you the insight of a Rock N Roll veteran. Read it, and your brand just might go from Milk Toast to Tiger's Blood."
- Alice Cooper
"Hands down, this is the best fun-read brand book in a long while. Steve Jones loads up this can't-put-it-down book with examples on how the world's strongest "rock star" bands built their brands. He relates their lessons to issues facing traditional businesses."
- Robert Mackalski, author of the blog Mackalski on Marketing
"Steve Jones has a firm grasp of the importance of branding. His insight into this important field is well illustrated in this fascinating book."
- Phil Carson, signed both AC/DC and Twisted Sister to Atlantic Records. He currently manages Foreigner and Dee Snider.
About the Author
For nearly thirty years, Steve Jones has worked within the music industry to help build successful radio stations in the United States, Canada, and the Caribbean. Today, Jones oversees branding for Newcap Radio, one of Canada's largest radio companies. He is a widely read blogger and in-demand speaker spreading the news about business lessons from rock and roll.
Top customer reviews
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The book is very well organized, with illuminating examples from several different decades of rock and roll history sure to be of interest no matter what generation you come from. Jones interweaves the musical examples with examples from other kinds of companies or products, from cannolis in the North End of Boston to Harley-Davidson and Kentucky Fried Chicken.
I read a lot of business books, and there was very little in this book that I felt I had heard or read before. Highly recommended.
From AC/DC's consistency to the passionate "tribes" that support Jimmy Buffet and Grateful Dead, to the unique look that turned "just another" band into the world-renowned KISS, Jones illustrates the marketing principles essential for business success....WHATEVER the business.
My favorite chapter is "The Opposite of Love." Jones shows that it doesn't really matter if the vast majority of the people hate you, as long as a core of consumers are passionate fans. The hard core can make you very successful...look at Justin Bieber, Red Bull or the Yankees!
I loved this book!...I found it entertaining, fun and informative. I highly recommend it to anyone into music, into marketing or (like many of us) into both.
Steve shows you how you can apply these concepts to your business. Because you already understand them, it's easy to make that connection.
Find out how can you make your business into a Rock Star.
Most recent customer reviews
Great for practicals and academics.
Jones' takes you backstage and in the dressing room.