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Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous Paperback – October 1, 2011
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- Gene Simmons of KISS
"Rock stars are larger than life, compelling us to become fans and spend money (lots of money). Chock full of modern examples of success, Steve shows you how to use proven rock star techniques in your business, making you a hit in your marketplace!"
- David Meerman Scott, bestselling author of Real-Time Marketing & PR
"Everybody has something to sell... whether it be a product or a personality. What can you do to make your brand more famous? More mysterious? More NOTORIOUS? Steve Jones' book Brand Like A Rock Star gives you the insight of a Rock N Roll veteran. Read it, and your brand just might go from Milk Toast to Tiger's Blood."
- Alice Cooper
"Hands down, this is the best fun-read brand book in a long while. Steve Jones loads up this can't-put-it-down book with examples on how the world's strongest "rock star" bands built their brands. He relates their lessons to issues facing traditional businesses."
- Robert Mackalski, author of the blog Mackalski on Marketing
"Steve Jones has a firm grasp of the importance of branding. His insight into this important field is well illustrated in this fascinating book."
- Phil Carson, signed both AC/DC and Twisted Sister to Atlantic Records. He currently manages Foreigner and Dee Snider.
"Steve Jones' book Brand Like A Rock Star gives you the insight of a rock 'n roll veteran. Read it, and your brand just might go from milk toast to tiger's blood." -- Alice Cooper "Alice Cooper"
"Steve Jones knows a thing or two. Listen and take notes." -- Gene Simmons "Gene Simmons"
"Who rises and crashes, rebrands and relaunches, more than a legendary rock star? Steve is brilliant and so is this book." -- Mike McVay "President of McVay Media & Syndication"
Rock stars are larger than life, full of emotion and sex appeal, compelling us to become fans and spend money (lots of money). Chock full of modern examples of success, Steve shows you how to use proven rock star techniques in your business, making you a hit in your marketplace. But be careful because you'll need to learn how to deal with groupies! -- David Meerman Scott "Bestselling author of Real-Time Marketing & PR and the new hit book Marketing Lessons from the Grateful Dead"
"Even if you traded your dreams of fame and fortune for the boardroom or the Fortune 500, Steve Jones shows that you can still Brand Like A Rock Star." -- Sean Ross "Editor of Ross on Radio"
About the Author
Top Customer Reviews
Brand Like a Rock Star is a perfect read for anyone in the Marketing field, as Jones reveals simple, yet crucial, ways your brand may be missing out on big opportunities. All the while entertaining his readers by demonstrating how incredibly successful bands and brands have illustrated the merit of his techniques. I also think this is a must read for anyone who admires the perseverance and thoughtfulness that goes into to promoting a product, a brand or even yourself. Furthermore, Brand Like a Rock Star is perfect for the music buff who is curious about their favourite band’s rise to fame.
Jones makes thought provoking connections between rock star bands and key marketing principles which grant the reader back stage access to pivotal moments in music history as well as instances of practical application for the practices he outlines. Any employee of any business can benefit from reading this book.
Really, though, this book is for everyone.Read more ›
Music is something we can almost all relate to and I'm sure every reader will recognize the tremendous job these brands (and bands) have done to market themselves over the years. Rock Star is full of examples of how some of the biggest brands in the world got that way, not just through their music but by implementing tried and true branding strategies.
Unlike many business books, Rock Star is very easy to read. And even if you don't want the branding lessons, Rock Star can be read just for the entertainment value. I loved learning about the bands just as much as I enjoyed the branding tips. But if you have a love for both, as I do, Rock Star is the perfect mix of business and entertainment.
After covering the too often misunderstood concept of branding itself, Steve quickly moves into proving connections between marketing practices in business and the practices of many of the most famous and successful music acts of the last 40 years and the many similarities that make each successful or not. Stories of the history and ideology of bands and artists like AC/DC, U2, Aerosmith and more are contrasted with Starbucks, Harley Davidson, Lululemon, Apple and others. There is a lot to be learned here from how you promote your own products, how your company publicly reacts to bad news, how to keep your product and image consistent and much more. For each subject Steve brings to the table, he provides evidence through the telling of countless stories and music history facts and then connects it to stories of real world companies and marketing campaigns. The amazing part of this is that, for all the research he's done (a substantial number of stories and facts of bands and companies), you are powerless to not begin drawing your own comparisons between the bands you love and the brands and companies you use.
Steve's writing is perhaps the integral part of the success of this book. Each chapter focuses on a specific element or lesson of his "Brand Like A Rock Star" equation and expertly supports and continually re-establishes the point he is making. The writing is clear, friendly, and very personable - this is not a manual, Steve sets up many of his ideas with his personal experiences and his excitement and passion for this project comes through every page.
The book is very well organized, with illuminating examples from several different decades of rock and roll history sure to be of interest no matter what generation you come from. Jones interweaves the musical examples with examples from other kinds of companies or products, from cannolis in the North End of Boston to Harley-Davidson and Kentucky Fried Chicken.
I read a lot of business books, and there was very little in this book that I felt I had heard or read before. Highly recommended.
Most Recent Customer Reviews
This book is sensational and fun. Very useful and entertaining material.Published 17 months ago by CoCo Sto
An enjoyable read, filled with easily digestible wisdom and peppered with tidbits of interesting music trivia. Read morePublished 19 months ago by Amazon Customer
Steve has really captured the essence of the importance of personal branding in a very relatable comparison to well known rock stars. Read morePublished 20 months ago by Dave Warawa - PROSALESGUY
Easy to read book that uses rock bands, which baby boomers will identify with, to illustrate salient points about creating a differentiating brand. Read morePublished 22 months ago by Jan Freund
It really shows you how various artists use branding to their advantage and how you can apply it to your business. It's not a complicated read, either. Read morePublished on November 25, 2013 by John J. Sciambi
Great combination of marketing and music.
Great for practicals and academics.
Jones' takes you backstage and in the dressing room.
The marketing stories behind rock people (not all of them are stars, at least not in my opinion) are nice, and give a very clear marketing insight. Read morePublished on April 11, 2013 by Rodrigo Silva
Why not follow the path and learn how to create a brand that has you all over it and build a more profitable business. Very straight forward. Thi sis a good read.Published on April 3, 2013 by Robert H. Sterling
If you are in business or are interested in developing your personal brand, this book not only educates but entertains as well. I found it very helpful.Published on December 31, 2012 by A. Presotto