Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Qty:1
  • List Price: $14.95
  • Save: $1.11 (7%)
FREE Shipping on orders with at least $25 of books.
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
Brand Like A Rock Star: L... has been added to your Cart
FREE Shipping on orders over $25.
Condition: Used: Very Good
Comment: Guaranteed Happiness! Very Good: This book is in excellent shape and has very minor wear, may contain an inscription on the inside cover but minimal writing or highlighting inside the book.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous Paperback – October 1, 2011

5.0 out of 5 stars 35 customer reviews

See all 3 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$13.84
$8.51 $0.91

Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
$13.84 FREE Shipping on orders with at least $25 of books. Only 1 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous
  • +
  • Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra
Total price: $32.39
Buy the selected items together


Editorial Reviews

Review

"Steve Jones knows a thing or two. Listen and take notes."
- Gene Simmons of KISS

"Rock stars are larger than life, compelling us to become fans and spend money (lots of money). Chock full of modern examples of success, Steve shows you how to use proven rock star techniques in your business, making you a hit in your marketplace!"
- David Meerman Scott, bestselling author of Real-Time Marketing & PR

"Everybody has something to sell... whether it be a product or a personality.  What can you do to make your brand more famous?  More mysterious?  More NOTORIOUS?  Steve Jones' book Brand Like A Rock Star gives you the insight of a Rock N Roll veteran.  Read it, and your brand just might go from Milk Toast to Tiger's Blood."
-  Alice Cooper

"Hands down, this is the best fun-read brand book in a long while. Steve Jones loads up this can't-put-it-down book with examples on how the world's strongest "rock star" bands built their brands. He relates their lessons to issues facing traditional businesses."
- Robert Mackalski, author of the blog Mackalski on Marketing

"Steve Jones has a firm grasp of the importance of branding.  His insight into this important field is well illustrated in this fascinating book."
- Phil Carson, signed both AC/DC and Twisted Sister to Atlantic Records.  He currently manages Foreigner and Dee Snider.

"Steve Jones' book Brand Like A Rock Star gives you the insight of a rock 'n roll veteran. Read it, and your brand just might go from milk toast to tiger's blood." -- Alice Cooper "Alice Cooper"

"Steve Jones knows a thing or two. Listen and take notes." -- Gene Simmons "Gene Simmons"

"Who rises and crashes, rebrands and relaunches, more than a legendary rock star? Steve is brilliant and so is this book." -- Mike McVay "President of McVay Media & Syndication"

Rock stars are larger than life, full of emotion and sex appeal, compelling us to become fans and spend money (lots of money). Chock full of modern examples of success, Steve shows you how to use proven rock star techniques in your business, making you a hit in your marketplace. But be careful because you'll need to learn how to deal with groupies! -- David Meerman Scott "Bestselling author of Real-Time Marketing & PR and the new hit book Marketing Lessons from the Grateful Dead"

"Even if you traded your dreams of fame and fortune for the boardroom or the Fortune 500, Steve Jones shows that you can still Brand Like A Rock Star." -- Sean Ross "Editor of Ross on Radio"

About the Author

Steve Jones is professor and head of the Department of Communication at the University of Illinois at Chicago. He is author/editor of numerous books, including Doing Internet Research, The Encyclopedia of New Media, CyberSociety, and Virtual Culture. He is co-founder and president of the Association of Internet Researchers and co-editor of "New Media & Society", an international journal of research on new media, technology, and culture. He also edits "New Media Cultures", a series of books on culture and technology for Sage Publications, and "Digital Formations", a series of books on new media for Peter Lang Publishers.
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 200 pages
  • Publisher: Greenleaf Book Group Press (October 1, 2011)
  • Language: English
  • ISBN-10: 1608321959
  • ISBN-13: 978-1608321957
  • Product Dimensions: 5 x 0.8 x 7.9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #809,476 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition
I admire nothing more than a book that makes you think without noticing and this is exactly what author Steve Jones has accomplished with Brand Like a Rock Star. Not only is this a fun and informative read, I think it is also transformational. Over and over again, Jones highlights bands, brands, groups and individuals who have discovered that some of the greatest successes come not only to those who work hard, but to those who work different. All it may take is that one switch in your mindset or one nudge to your perception and you can discover, uncover and smash through any obstacle in the way of your Rock Star path.

Brand Like a Rock Star is a perfect read for anyone in the Marketing field, as Jones reveals simple, yet crucial, ways your brand may be missing out on big opportunities. All the while entertaining his readers by demonstrating how incredibly successful bands and brands have illustrated the merit of his techniques. I also think this is a must read for anyone who admires the perseverance and thoughtfulness that goes into to promoting a product, a brand or even yourself. Furthermore, Brand Like a Rock Star is perfect for the music buff who is curious about their favourite band’s rise to fame.
Jones makes thought provoking connections between rock star bands and key marketing principles which grant the reader back stage access to pivotal moments in music history as well as instances of practical application for the practices he outlines. Any employee of any business can benefit from reading this book.
Really, though, this book is for everyone.
Read more ›
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
As a music fan, I loved Brand Like a Rock Star. Steve Jones did a fabulous job of using bands we all know and love (and some we hate) to illustrate marketing and branding tips that every business can use. Using the world of Rock and Roll to illustrate important business branding tips, did more than give me food for thought, it really made it come alive in my mind.

Music is something we can almost all relate to and I'm sure every reader will recognize the tremendous job these brands (and bands) have done to market themselves over the years. Rock Star is full of examples of how some of the biggest brands in the world got that way, not just through their music but by implementing tried and true branding strategies.

Unlike many business books, Rock Star is very easy to read. And even if you don't want the branding lessons, Rock Star can be read just for the entertainment value. I loved learning about the bands just as much as I enjoyed the branding tips. But if you have a love for both, as I do, Rock Star is the perfect mix of business and entertainment.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
"Brand Like A Rock Star" was a fantastic read. This book is a must read for business owners, marketing and ad agency execs, and anyone interested in seeing the new philosophies of marketing and advertising as explained through the parables of Rock and Roll.

After covering the too often misunderstood concept of branding itself, Steve quickly moves into proving connections between marketing practices in business and the practices of many of the most famous and successful music acts of the last 40 years and the many similarities that make each successful or not. Stories of the history and ideology of bands and artists like AC/DC, U2, Aerosmith and more are contrasted with Starbucks, Harley Davidson, Lululemon, Apple and others. There is a lot to be learned here from how you promote your own products, how your company publicly reacts to bad news, how to keep your product and image consistent and much more. For each subject Steve brings to the table, he provides evidence through the telling of countless stories and music history facts and then connects it to stories of real world companies and marketing campaigns. The amazing part of this is that, for all the research he's done (a substantial number of stories and facts of bands and companies), you are powerless to not begin drawing your own comparisons between the bands you love and the brands and companies you use.

Steve's writing is perhaps the integral part of the success of this book. Each chapter focuses on a specific element or lesson of his "Brand Like A Rock Star" equation and expertly supports and continually re-establishes the point he is making. The writing is clear, friendly, and very personable - this is not a manual, Steve sets up many of his ideas with his personal experiences and his excitement and passion for this project comes through every page.

Definately recommend!
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Chapter after chapter after chapter of this book delivers. It's rare to find this in business books today.

The book is very well organized, with illuminating examples from several different decades of rock and roll history sure to be of interest no matter what generation you come from. Jones interweaves the musical examples with examples from other kinds of companies or products, from cannolis in the North End of Boston to Harley-Davidson and Kentucky Fried Chicken.

I read a lot of business books, and there was very little in this book that I felt I had heard or read before. Highly recommended.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous