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Brand New Emily Hardcover – June 9, 2009
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From School Library Journal
Grade 7-9–After her mother's death, eighth-grader Emily and her father move to be near her uncle. At her new school, she raises the ire of the reigning mean-girls clique and endures some intense bullying before finding a way to change things. Through her uncle's job, she gains access to a top PR firm and their celebrity world, and she uses it to re-create herself as a better brand that can unseat the current queen bees. The plan is so effective that she is soon tempted to become the kind of girl she sought to overcome. Sections of the book are named for the stages of a PR campaign, such as Launching the Brand Alternative. Rue's work as an advice columnist for a teen girl magazine shows in the book's many insights. Fortunately, the lessons are woven into the story well and never feel forced. It's tempting to hate the villains, but the author shows them to be unequipped to deal with their social power, rather than simply nasty. And she demonstrates that it's easy for adults to say be yourself, but harder for young people to do so while they're still figuring out who they are. Some of the cattiness is really cruel and might upset more sensitive readers. On the other hand, this tender revenge story might be just what they're looking for.–Amelia Jenkins, Juneau Public Library, AK
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From the Publisher
* Debut novel by talented writer.
* Provides insider information about branding and marketing to teens.
Top customer reviews
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Emily is the character we recognize and admire--even when she's less than perfect, and possibly because she is.
You can tell the author has plenty of experience with the target market. Rue has produced a story that's authentic and compelling. Great gift for tweens because it addresses a lot of key behaviors without being preachy. I've read it a couple of times and I get something new every time.
The author's knowledge of the way 8th graders talk is so current and so accurate that as soon as teen conversation styles change, this book is gonna be, like, so a loser. Get it now, before it's outdated! I wasn't surprised to learn that the author teaches middle school English and is immersed in teen conversations every day.
On the whole, highly believable social behavior and language, but a bit over the top with the availability of a superstar to a teen. Girls 11-14 will love it.