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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models 1st Edition

4.9 out of 5 stars 37 customer reviews
ISBN-13: 978-0470643594
ISBN-10: 0470643595
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Condition: Used - Very Good
Used - Very Good
Book Condition: NO highlighting or underlining. Crisp pages. Some wear on the cover but overall very good condition. Ships directly from amazon and is eligible for prime or super saver (free) shipping.
Condition: Used: Very Good
Comment: NO highlighting or underlining. Crisp pages. Some wear on the cover but overall very good condition. Ships directly from amazon and is eligible for prime or super saver (free) shipping.
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Product details

  • Hardcover: 240 pages
  • Publisher: Wiley; 1 edition (May 3, 2011)
  • Language: English
  • ISBN-10: 0470643595
  • ISBN-13: 978-0470643594
  • Product Dimensions: 5.8 x 0.9 x 8.8 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars 37 customer reviews
  • Amazon Best Sellers Rank: #1,090,970 in Books (See Top 100 in Books)
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November 23, 2011
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May 2, 2011
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