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Brand Rituals: How Successful Brands Bond with Customers for Life Hardcover – January 24, 2012
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Zain demonstrates the critical need to understand the importance of creating and sustaining Brand Rituals and offers insight into the strategic approach to do so-Julie Gardner, EVP, Chief Marketing Officer, Kohl's Department Stores
Zain's insights on the need for brands to create deeper, more meaningful and reciprocal relationships with consumers should serve as a wake-up call for many marketers. Traditional loyalty metrics are clearly not effective at gauging sustainable brand commitment. Aspiring to form true bonds with our consumers should be our aspiration, rather than simply patting ourselves on the back for driving frequency-- Lee D. Applbaum, EVP, Chief Marketing Officer, RadioShack Corporation
Zain reaches into the future with such zeal and discipline that you can t help but want to go on the journey with him. His insights about how Brand Rituals fit into our everyday life and how he puts the idea of ritual to work for your brands are nothing short of exciting--Dana Anderson, SVP, Marketing, Strategy, & Communications, Kraft Foods
Zain has developed simple but revolutionary new insights to help marketers understand where and how Brand Rituals form. And, more importantly, given us a thoughtful and analytical perspective on the steps necessary to help create Brand Rituals and foster long-term customer relationships. It is a must-read for all marketers.-- Brian Beitler, EVP, Chief Marketing Officer, David s Bridal
As a CMO, I ve successfully driven positive results at multiple retail companies with help from Zain Raj and his focus on Brand Rituals. I consider him to be the first person I call when faced with turning around a challenged brand. His ability to quickly connect consumer needs with hidden brand strengths and opportunities to enable the development of Brand Rituals is truly breakthrough work--Justin Lewis, former Chief Marketing Officer
About the Author
A visionary leader, business accelerator and industry futurist, Zain Raj is combining innovation and creativity to create new business models for the future. Zain is the Chairman and CEO of Shapiro+Raj, a top-ten independent research and insights company. Zain is also the founder and CEO of zednext, an ideas incubator that takes an objective and disruptive look at issues and trends to help marketers and business leaders realize their full potential in a data-driven, digitally led and insights-driven world. Most recently he was CEO of Epsilon Agency Services (EAS), the largest global CRM and Digital agency.
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