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Showing 1-7 of 7 reviews(Verified Purchases). See all 13 reviews
on July 10, 2014
Zain Raj continues to be at the forefront of marketing innovation, and is someone who has his finger on the pulse. Brand Rituals shows how the definition of “value” has changed—that consumers control the conversation, and that they no longer want to be sold to. It goes on to provide a pragmatic road map for building “value” in this new world economy via the creation of emotional bonds that drive habitual behavior; brand rituals. A terrific read for all marketer—from interns, to planners, to brand managers, to CMOs.
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on July 22, 2014
To refer to Brand Rituals as a book on marketing is selling it short. It's a study in human behavior and the delicate balance that exist in a true reciprocating relationship. This should be the first stop for anyone looking to launch a new brand, renovate an existing brand, and add real value to its equity.
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on June 23, 2014
Zain Raj is a visionary whose voice offers critical insight to help all marketers take an important leap forward. It is inspiring to read the words of such an inspiring leader and I will implement these practices as a change agent in my own organization.
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on February 17, 2012
Zain has managed to capture the essence of what will be the bedrock of sucessful brand building for the coming decade: brands have to become a part of consumer's lives. What can a brand do to become an integral part of the dialogue, the engagement, the enrichment of customer's lives? The challenges, the issues and the opportunities are what the book is all about. A very compact compendium of some very valuable lessons, from a veteral who has seen it all.
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on July 11, 2013
I always get a nugget or two of new learning from books like this one but found myself bogged down more than usual trying to read it. Not the most exciting read ever for me.
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on May 15, 2012
Zain provides a fascinating look inside the evolution of his thinking about brands and advertising. Readers walk away with a framework for understanding the position of their brands, and also some thought provoking insights about the role that digital communications and consumer habits/beliefs has on a company's ultimate success.
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on February 9, 2012
Brand Rituals recognizes that the traditional advertising model is antiquated. It clearly outlines a new approach based not on GRP's and reach and frequency, but gaining consumer trust and brand interaction. Brand Rituals is the new guide to marketing and a blue print for brand success in the 21st Century. Having the pleasure of working with Zane as the President of Hyper Marketing Inc., the Company that Zane is the CEO, I can attest to the fact that Brand Rituals is just not a book that Zane has composed, but a core tenet of Hyper Marketing Inc. Brand Rituals is a must read.
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