Top positive review
One person found this helpful
Strategies for establishing habitual consumer behavior
on July 10, 2014
Zain Raj continues to be at the forefront of marketing innovation, and is someone who has his finger on the pulse. Brand Rituals shows how the definition of “value” has changed—that consumers control the conversation, and that they no longer want to be sold to. It goes on to provide a pragmatic road map for building “value” in this new world economy via the creation of emotional bonds that drive habitual behavior; brand rituals. A terrific read for all marketer—from interns, to planners, to brand managers, to CMOs.