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Brand Thinking and Other Noble Pursuits Paperback – May 1, 2013

4.1 4.1 out of 5 stars 219 ratings

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Editorial Reviews

About the Author

Debbie Millman has worked in the design business for more than twenty-five years. She is president of the design division at Sterling Brands. She has been there for nearly fifteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Colgate, Nestle, and Hasbro. Millman is President of the AIGA, the largest professional association for design in the world. She is a contributing editor at Print Magazine, a design writer at FastCompany.com, and co-founder and chair of the Masters in Branding program at the School of Visual Arts in New York City. Her books are How to Think Like a Great Graphic Designer, The Essential Principles of Graphic Design, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, and Brand Thinking and Other Noble Pursuits. She lives in New York City.

Rob Walker contributes to The New York Times Magazine and Design Observer, among others. He is the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and Letters from New Orleans. More at www.robwalker.net.

Product details

  • ASIN ‏ : ‎ 162153247X
  • Publisher ‏ : ‎ Allworth; 1st edition (May 1, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 9781621532477
  • ISBN-13 ‏ : ‎ 978-1621532477
  • Item Weight ‏ : ‎ 14 ounces
  • Dimensions ‏ : ‎ 6 x 1 x 9 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 219 ratings

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Named “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, brand strategist and host of the podcast Design Matters. Debbie is Chief Marketing Officer at Sterling Brands, where she has worked with over 200 of the world’s largest brands. As the founder and host of Design Matters, the first and longest running podcast about design, Millman has interviewed more than 250 design luminaries and cultural commentators, including Massimo Vignelli, Milton Glaser, Malcolm Gladwell, Dan Pink, Barbara Kruger, Seth Godin and more. In the ten years since its inception, the show has garnered millions of downloads and a Cooper Hewitt National Design Award.

Debbie is the author of six books, including two collections of interviews that have extended the ethos and editorial vision of Design Matters to the printed page: How to Think Like a Great Graphic Designer and Brand Thinking and Other Noble Pursuits. Both books have been published in over 10 languages. In 2009 Debbie co-founded with Steven Heller the world’s first graduate program in branding at the School of Visual Arts in New York City. Now in its sixth year, the program has achieved international acclaim. The inaugural class wrote and designed the Rockport book Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands, in 2013 the students created branding for the Museum of Modern Art’s retail program, Destination: New York and the class of 2015 worked to reposition a Kappa Middle School in Harlem.

Debbie’s written and visual essays have appeared in publications such as The New York Times, New York Magazine, Print Magazine, Design Observer and Fast Company. She is the author of two books of illustrated essays: Look Both Ways and Self-Portrait As Your Traitor; the later of which has been awarded a Gold Mobius, a Print Typography Award, and a Bronze Medal from the Art Directors Club. Her artwork has been exhibited at the Chicago Design Museum, Anderson University, School of Visual Arts, Long Island University and The Wolfsonion Museum. She has been artist-in-residence at Cranbrook University, Old Dominion University and Notre Dame University, and has conducted visual storytelling workshops at Academy of Art University in San Francisco, the University of Utah, Hartford University and the High School of Art and Design in New York. She has designed wrapping paper and beach towels for One Kings Lane, greeting cards for Mohawk, MOO and Card-To-Art, playing cards for DeckStarter and sketchbooks for Shutterstock.

Debbie is President Emeritus of AIGA, one of five women to hold the position in the organization’s 100-year history. She is also a past board member and treasurer of the New York Chapter. She is a frequent speaker on design and branding and has moderated Design Yatra in India, presented keynote lectures at Rotman School of Management, Princeton University, Michigan Modern, the Melbourne Writers Festival in Australia, Design Thinkers in Toronto, the American Package Design Summit, the Festival of Art and Design in Barcelona, and many more. She has been a juror for competitions including Cannes Lions, The Art Directors Club, The Type Directors Club, Fast Company, HOW Magazine, Print Magazine, ID Magazine, AIGA, The Dieline, and more. You can see more of her work at www.debbiemillman.com

Customer reviews

4.1 out of 5 stars
4.1 out of 5
219 global ratings

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Top reviews from other countries

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Belen Cosmea
5.0 out of 5 stars Si te interesa el branding, Debbie Millman es imprescindible
Reviewed in Spain on February 28, 2023
Actionable.co
4.0 out of 5 stars Great ideas
Reviewed in Canada on May 9, 2014
Bastien Collard
5.0 out of 5 stars Nice book
Reviewed in Canada on September 7, 2021
Nitesh Choudhari
4.0 out of 5 stars Good.
Reviewed in India on October 21, 2018
Pedro A.
5.0 out of 5 stars Viciante
Reviewed in Brazil on September 8, 2018