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Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands Paperback – April 15, 2012

5.0 out of 5 stars 1 customer review

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Editorial Reviews

Review

Marketing professionals, brand managers, brand owners, senior executives, branding and innovation consultants, research professionals and insight managers, post-graduate business and marketing students

"If you plan to use the input from your customers, employees and shareholders in your brand building process, the book makes for a very good read." --Branduniq

"[A] well-organized and scrupulously researched work...Every brand manager should find the wisdom and guidance they need to make the most effective use of co-creation in this excellent book." 
--Foreword Reviews

Book Description

A handbook for marketers on co-creating with customers to revitalize a brand
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Product Details

  • Paperback: 184 pages
  • Publisher: Kogan Page (April 15, 2012)
  • Language: English
  • ISBN-10: 0749463252
  • ISBN-13: 978-0749463250
  • Product Dimensions: 6.2 x 0.4 x 9.2 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,654,797 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
Brand Together guides you along a journey where you can't help but want to start practicing Co-creation right away. Collaboration and Creativity are two passions of mine, and this book combines both, with grounded theories and practical applications. It's inspiring to read a book that breaks current paradigms and instills a way of looking at the world in a new light. Wow, didn't mean to come across so enthusiastic, but I get jazzed when I find something I genuinely like and can learn from.
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