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Brand You: Turn Your Unique Talents into a Winning Formula (Financial Times Guides) Paperback – October 5, 2012
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From the Back Cover
In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons.
Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to:
- Discover your talents, values and purpose
- Become more visible in your market
- Make the most of your networks
- Build your brand online using blogs, LinkedIn, Facebook and Twitter
- Attract people who want what you do in the way that you do it
To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society.
A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.
About the Author
John Purkiss studied economics at Cambridge University and has an MBA from INSEAD. Having spent his early career in banking and management consultancy, he has been an advisor to several high-growth technology companies. John co-founded Veni Partners, which specialises in executive search and personal brand strategy. www.johnpurkiss.com
David Royston-Lee studied behavioural science at Aston University and occupational psychology at Birkbeck College, London. Having begun his career in recruitment, he became Head of Career Management Services at KPMG. David then worked as Human Resources Director of Ogilvy & Mather and was Chief Executive of the CAM Foundation prior to founding Partners in Flow. www.davidroystonlee.com
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Top Customer Reviews
The approach taken by the authors is both practical, with simple yet effective exercises to help the reader deepen his/her self-awareness, and erudite, for example tracing the origins and endurance of branding (recall the Lion of St. Mark as a visible symbol of imperial Venice in areas it controlled) and cautioning against listing USP's in the plural, when others too may possess them.
BRAND YOU is full of valuable advice for anyone looking to develop their career, written in a style which is both accessible and compelling. While the book also deals at length with more traditional offline personal branding, in a world of social networking, Google, Facebook and Twitter, we ignore our online brand at our peril.
As a former Marxist with a distrust of selling anything, I've never heard of portfolio careers or any of the business terms that crop up in the text. It seems almost sacrilegious, really, how the authors casually mention Che Guevara and Mao Zedong as examples of successful personal branding. Perhaps that's their point--even radicals have to push their ideas effectively to achieve their goals.
Branding goes beyond selling; it requires huge amounts of self-awareness. The book aims to help people rediscover themselves, and encourage (not necessarily exploit) a positive, authentic image that can attract like-minded individuals.
While trying to find an inner archetype sounds hooky, with some patience and self-deprecation, Brand You can be an invaluable career tool and a crash course in self-actualization.
(This piece first appeared on the San Francisco Book Review website.)
The book is an essential read for those in self employment, small business or even larger corporations where your reputation is part of your personal brand.
If you want to be the first choice on people's list of contacts for business, then read Brand You.
Author 'Sex, Leadership and Rock'n'Roll' and 'Best Practice Creativity'