John Warrillow Author, Built to Sell: Creating a Business That Can Thrive Without You
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
|New from||Used from|
This book is an absolute cracker. I actually laughed out loud in parts:
"They (ad agencies) are celebrated and even worshipped – especially by the mutual... Read more
Very good book on all the ins and outs of a brand and what it means to you and the consumer. Very insightful and a must read for any business owners.Published 24 months ago by Tyrone
Super book. It is the most concise summery of what we have learned about the value of brands. We teach this to entrepreneurs and this book will now be part of our curriculum!Published on April 27, 2014 by William Watkins
A very good, almost philosophical take on the power and range of branding. The corporate examples are real, and "make the case" very eloquently.Published on February 25, 2013 by John Tevlin
Soft and precious. Is a good book for brand managers. Not a toolbox, but a 'toolthinking' about branding. Recommend it.Published on February 20, 2013 by Paulo Peres
This book should be required reading for everyone who answers the company phone. One soon realizes that every employee effects a brand's equity and therefore the health of a... Read morePublished on February 14, 2013 by Bruce Smith