- Paperback: 232 pages
- Publisher: Paramount Market Publishing, Inc; First edition, Paperback edition (April 2, 2012)
- Language: English
- ISBN-10: 0983043698
- ISBN-13: 978-0983043690
- Product Dimensions: 0.5 x 6 x 8.8 inches
- Shipping Weight: 14.9 ounces (View shipping rates and policies)
- Average Customer Review: 12 customer reviews
- Amazon Best Sellers Rank: #4,815,789 in Books (See Top 100 in Books)
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BrandAbout First edition, Paperback Edition
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To read Andrea is to learn with a smile on your face. Her insights into business and life, and her beautiful writing, make BrandAbout deliciously useful reading for anyone in a position of stewardship of a cherished brand. I'm buying it for our whole team! --Steve Leveen, founder, Levenger
Reading Andrea's book will inspire you to look at your brand with fresh eyes and will help distinguish your brand in the marketplace. A must read. --Bob Allen interim president/CEO, Direct Marketing Association and former president/CEO, Vermont Country Store
Andrea has helped our organization grow a solid brand using the principles outlined in this book. --John Vitek, president, Saint Mary's Press
About the Author
Andrea Syverson is a customer-centric listener, connector and creator. As a right and left-brained creative marketing strategist with over 25 years experience, she holds the customer in highest regard in all decision-making processes.
By actively and intuitively listening to customers, she has created and developed best-selling products and strategies across a variety of categories from gifts and stationery and books to gourmet food and apparel to spirituality, and many in between. Her clients include many large and small giants: Hallmark, Hershey Foods, Ben & Jerry s, Celestial Seasonings, Spanx, Boston Proper, Compassion International, and World Vision, just to name a few. While she holds an MBA, Andrea acknowledges that her true expertise comes from continuous hands-on customer experiences.
Syverson loves her work as a brand provocateur. She s helped companies stop and think about their product positioning, their brand relevance, their customer needs. She s helped companies get back to the heart and soul of their mission, reposition themselves if necessary, construct product and brand fit charts, creatively brainstorm the future and develop strategic merchandising and marketing plans that place their customers needs first and center. Her clients appreciate her warm and enthusiastic style and ability to work as an outsider-insider.
Andrea is President of IER Partners, a national consulting firm based in the Rocky Mountains, specializing in branding, strategic planning, merchandising, new product development and creative thinking.
Top customer reviews
This book is going to do the same for my art business! Andrea Syverson's
book about crafting brands and keeping them invigorating has my head
spinning with creative ideas! I'm a watercolor artist and greeting card
designer with my own brand, HopscotchArt. Any business, big or small,
can be inspired by the hundreds of lively brand stories that Andrea shares,
like those of Lego, Life is Good, and J. Crew. PLAYFUL! CREATIVE! A great read!
--Nancy Parker Brummett, Author