BrandU makes big business brand development accessible to entrepreneurs of any size. It s spot on phenomenal! No one does it like them! --Howard Lim, President HOW Studios
If you want to standout in the minds of your customers get this book and apply it to your business immediately! --T. Harv Eker, #1 New York Times Best Selling Author, Secrets of the Millionaire Mind
The BrandU process breathed new life into our look that spilled into our entire operation s attitude and perception of who we are, as well as all our relationships. --John Lee, CEO, Entertainment Business Group
About the Author
Kim A. Castle Using the insightful principles she teaches, Kim Castle, successfully helps hundreds of clients and companies grow their business. While she has worked on large name brands including; IBM, DirecTV, General Motors, and Disney Interactive; worked at large advertising agencies including; Grey Advertising, DMB&B, DB Needham; her true passion lies with empowering entrepreneurs and small business owners. As the co-founder of Why Communications, a full-service boutique brand market design studio, Castle created the re-design and retail launch packaging of million dollar-selling Hollywood Celebrity Diet, was the creative voice behind the ground-breaking award-winning website Concept:Cure for General Motors, created the marketing and packaging campaign for the Emmy winning short film The Question, the creative director for the First Official 3D Virtual Star Trek convention as well as successfully steering identities for dozens of small business owners and entrepreneurs, including coaches, authors, realtors, and others. Kim Castle is the co-author of the 180+ page BrandU Bible, the only step-by-step step workbook that gives entrepreneurs the tools to develop their business as a brand, and the soon-to-be released Why BrandU: Big Business Success No Matter Your Size. She is also the illuminating presenter of the popular BrandU Workshops. W. Vito Montone Vito studied architecture at Georgia Tech and opted for entrepreneurial experiences in engineering, retail, publishing, telecommunications, marketing and theatre and television production. Vito has produced over 25 stage plays including To Oz and Back, the television show Entertainment Atlanta for a CBS affiliate, three multi-million dollar award winning CD-ROM projects for Disney Interactive: 101 Dalmatians Animated StoryBook, MathQuest with Aladdin featuring Robin Williams and Hades' Challenge and the award winning broadband website, Concept:Cure for Digital Domain and General Motors. His vast array of work experience has earned him the title of Experience Architect; He has created and produced groundbreaking award-winning multi-media projects for theatre, television, CD-ROM and the web for such companies as; Digital Domain, General Motors, Disney Interactive, and Paramount Digital Entertainment where as the Executive Producer he led development of the next generation of entertainment on the web. He is the Co-Founder and President of Why Communications where in addition to the day-to-day branding business, he explores next generation digital entertainment & branded virtual experiences. Out of this vision for the future, he created the first-ever online virtual fan convention, The Official 3D Virtual Star Trek Convention. He has written seven books on a variety of subjects ranging from acostics to branding, and was the first certified consultant in Dramatica and the Theory of Mental Relativity. He has consulted on story structure on over fifteen feature projects. He is also a member of Producer's Guild of America and as a Board of Governor of the New Media Council, he is the Chairman of Membership.