- Hardcover: 320 pages
- Publisher: Thames & Hudson; 1 edition (November 15, 2016)
- Language: English
- ISBN-10: 0500518963
- ISBN-13: 978-0500518960
- Product Dimensions: 8.5 x 1.6 x 10 inches
- Shipping Weight: 3.4 pounds (View shipping rates and policies)
- Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
- Amazon Best Sellers Rank: #92,353 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Branding: In Five and a Half Steps 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Frequently bought together
Customers who bought this item also bought
About the Author
Michael Johnson set up johnson banks in 1992. Since then, he has received dozens of design awards. He is also the author of Problem Solved.
If you are a seller for this product, would you like to suggest updates through seller support?
Top Customer Reviews
Includes concrete steps, thought processes, and workflows for anyone looking to do branding work for clients or themselves. I am especially enjoying the graphs where he positions multiple brands against each other to facilitate discussion on where you might want to position a brand in that same space.
This book should find a home on anyone's shelf that's involved in the profession of design. Invaluable and a future classic.
Michael goes through current, (very current) examples on what steps are being used by which companies and his references are current in the back of the book too.
It's well illustrated and clear to read. I think it would be a good addition to bettering your process as a designer.