- Hardcover: 320 pages
- Publisher: Thames & Hudson; 1 edition (November 15, 2016)
- Language: English
- ISBN-10: 0500518963
- ISBN-13: 978-0500518960
- Product Dimensions: 8.5 x 1.6 x 10 inches
- Shipping Weight: 3.4 pounds (View shipping rates and policies)
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #102,833 in Books (See Top 100 in Books)
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Branding: In Five and a Half Steps 1st Edition
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About the Author
Michael Johnson set up johnson banks in 1992. Since then, he has received dozens of design awards. He is also the author of Problem Solved.
Top customer reviews
Includes concrete steps, thought processes, and workflows for anyone looking to do branding work for clients or themselves. I am especially enjoying the graphs where he positions multiple brands against each other to facilitate discussion on where you might want to position a brand in that same space.
This book should find a home on anyone's shelf that's involved in the profession of design. Invaluable and a future classic.
Michael goes through current, (very current) examples on what steps are being used by which companies and his references are current in the back of the book too.
It's well illustrated and clear to read. I think it would be a good addition to bettering your process as a designer.
Apart from that the book is really clear, with a variety of project tools that avoid jargon and biz talk in favor of stuff you can use today and will make your projects better.