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BrandingPays: The Five-Step System to Reinvent Your Personal Brand Hardcover – January 15, 2013

4.4 out of 5 stars 75 ratings

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  • BrandingPays: The Five-Step System to Reinvent Your Personal Brand
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Editorial Reviews

Review

Early Praise for BrandingPays

"Karen is the master of personal branding." — Regis McKenna, author and Silicon Valley marketing guru

"The wait is over!  This book is one you'll want to own and revisit again and again." — Maureen E. McNulty, Senior Director of Development, Principal and Major Gifts, Harvard Medical School

"This book is destined to be a classic." — Susan Lucas-Conwell, CEO, Great Place to Work

"This is a must-read if you’re ready to invest in YOU!" — Monica L. Poindexter, Head of Diversity and Inclusion, Genentech

"A no-nonsense, practical, operational, data-based and strategically sound method for improving everyone’s personal brand." — Leonard Lodish, Professor of Marketing at Wharton School, University of Pennsylvania

"This book is a goldmine! It will transform how you brand yourself and your company." — Cristina Nogueira, Partner, Walking the Talk and former Sales & Marketing Director at Microsoft

"I would highly recommend it for executives and entrepreneurs alike." — Satya Krishnaswamy, CEO, NextPrinciples, and former Global Vice President, Office of the CTO, SAP Labs

"A powerful step-by-step system. I highly recommend BrandingPays for any professional serious about career success." — Larry Chang, President, Ascend Northern California and former Vice President of Finance, Global Supply Chain, Hewlett-Packard

"BrandingPays delivers aha! moments from start to finish." — Seymour Duncker, CEO and founder, iCharts

“This book will help you transform the way you approach and attract customers in today’s global market.” — Ryan (Young K.) Yoo, Vice President, Global Sales and Marketing, Park Systems

From the Inside Flap

In this breakthrough book, author Karen Kang shows you how to:
  • Position yourself for the best opportunities
  • Clearly communicate your unique value
  • Put your "cake" and "icing" together for a strong brand
  • Leverage the influencers who can accelerate your reputation
  • Build your Brand Action Plan for online and offline success
Overflowing with templates, charts, and action lists that enable you to "Bake the Cake, then Ice It," the book includes inspiring real-life examples, many from groups that are under-represented in top business leadership. No matter what challenges you face, BrandingPays will help you develop your recipe for successful branding.

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
75 customer ratings
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Reviewed in the United States on April 9, 2018
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Reviewed in the United States on February 10, 2018
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Reviewed in the United States on January 5, 2017
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Reviewed in the United States on October 8, 2013
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Reviewed in the United States on September 11, 2016
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Reviewed in the United States on May 21, 2013
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Reviewed in the United States on January 26, 2017
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Top international reviews

Sandra
5.0 out of 5 stars The best
Reviewed in the United Kingdom on July 12, 2016
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Nano Fregonese
3.0 out of 5 stars Básico
Reviewed in Brazil on November 10, 2017
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Alejandro Andrade
3.0 out of 5 stars basic branding
Reviewed in Germany on October 10, 2017
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Mac Korasani
4.0 out of 5 stars Good book, read it with a grain of salt
Reviewed in Australia on September 7, 2017
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Thomas
5.0 out of 5 stars Die Pflichtlektüre zum Thema Personal Branding
Reviewed in Germany on May 21, 2013
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Amazon Customer
4.0 out of 5 stars INSPIRATIONAL BOOK.
Reviewed in India on December 2, 2015
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Wendy Nuttall
1.0 out of 5 stars I prefer to do my own highlighting,
Reviewed in Canada on March 16, 2014
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