BrandingPays: The Five-Step System to Reinvent Your Personal Brand Hardcover – January 15, 2013
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"Karen is the master of personal branding." — Regis McKenna, author and Silicon Valley marketing guru
"The wait is over! This book is one you'll want to own and revisit again and again." — Maureen E. McNulty, Senior Director of Development, Principal and Major Gifts, Harvard Medical School
"This book is destined to be a classic." — Susan Lucas-Conwell, CEO, Great Place to Work
"This is a must-read if you’re ready to invest in YOU!" — Monica L. Poindexter, Head of Diversity and Inclusion, Genentech
"A no-nonsense, practical, operational, data-based and strategically sound method for improving everyone’s personal brand." — Leonard Lodish, Professor of Marketing at Wharton School, University of Pennsylvania
"This book is a goldmine! It will transform how you brand yourself and your company." — Cristina Nogueira, Partner, Walking the Talk and former Sales & Marketing Director at Microsoft
"I would highly recommend it for executives and entrepreneurs alike." — Satya Krishnaswamy, CEO, NextPrinciples, and former Global Vice President, Office of the CTO, SAP Labs
"A powerful step-by-step system. I highly recommend BrandingPays for any professional serious about career success." — Larry Chang, President, Ascend Northern California and former Vice President of Finance, Global Supply Chain, Hewlett-Packard
"BrandingPays delivers aha! moments from start to finish." — Seymour Duncker, CEO and founder, iCharts
“This book will help you transform the way you approach and attract customers in today’s global market.” — Ryan (Young K.) Yoo, Vice President, Global Sales and Marketing, Park Systems
From the Inside Flap
- Position yourself for the best opportunities
- Clearly communicate your unique value
- Put your "cake" and "icing" together for a strong brand
- Leverage the influencers who can accelerate your reputation
- Build your Brand Action Plan for online and offline success
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Where other authors lack the vision or the insight to distinguish between shameful self-promotion and useful examples of past experiences, Ms. Kang's humility shines through the text. Her selected stories have wide applications, reflecting differences in circumstance and diversity of backgrounds while still demonstrating success under varied criteria. The pathways to success are as versatile as the Branding Pays methodology she advocates.
By incorporating charts and outlining step-by-step strategies, Ms. Kang opens doorways to thinking about the tough questions and keeps it from becoming cumbersome or overwhelming. Having read over 100 books on branding and career development, Branding Pays is on and shall remain on my must-read list. In fact, it should be on the must-read list of any upwardly-mobile employee or consultant with aspirations for large-scale growth regardless of industry or geographic location.
Top international reviews
Cliche - driven
Positive Attributes- cover is well done. Marketing Kang, got me to buy the book.
Karen Kang, wrote the book, she got it out there....for this I admire her.
I will watch her future work.