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Brandlife: Brand’s Mystery Unveiled Kindle Edition
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Entrepreneur lives his business from birth to stars, in better and in worse and the identity of their business is the most important ingredient for success. As the book says the brand is a promise and a promise without realization is a religion. And since we can’t live of religion (at least I can’t put it on a bread) we need to streamline our business to be what we want and what we fill which is the best receipt for success.
This book will help you find the way to refining your business to be more you, more what you like and be success. Since you cannot change yourself without changing your environment this book will also show you how to understand and change the world you live and work in. Only by changing the world you will change the way markets react to your products and turn your vision to cash. And the vision is the cash machine that produces revenues by exchanging your values with the money of your consumers. Understand values of your business and you will be successful.
It is easy to promise but you also have to deliver while this book delivers the promise made in the beginning and I am happy I exchanged my cash with the values promised by the author. Just do not read it, process and learn from your practice.
On one side we have a book that succinctly features all the important and requisite steps and elements present when working with a brand. It is concise while still presenting the reader with all the facts and figures necessary to fully comprehend the topic.
On the other, the tone is very condescending at times. There were times when you could practically read/hear "any idiot would know/understand this" implied at the end of an explanation. There are times when he writes a lot about a certain aspect only to then say that it has no bearing on the current topic and skip the explanation. Some things weren't even fully explained because the author feels like the reader should already know them. I didn't need the explanation, but it still annoyed me.
In the end, despite thoroughly disliking the tone and having to struggle thru it, this is a book that does what it promises in explaining a Brand. You might have to struggle with it, but you will definitely get useful information.