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Brands and Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers Hardcover – November 26, 2012
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The author's broad views, based on his solid knowledge as a longstanding business expert, make his book a must read for all leaders. He has made a unique and critical contribution to both the theory and practice of leadership.
George Kohlrieser, Professor of Leadership and Organizational Behavior at IMD and internationally bestselling author of Hostage at the Table and Care to Dare.
Building high-performing brands in today's ever changing world becomes a huge task for global brands. Luis Gallardo has been able to develop and explain a really helpful and powerful framework to foster winning multinational businesses. A must read!
Alfredo Gangotena is Global CMO at MasterCard Worldwide
In life, as it is in business, it is not enough seen the big picture, it is about understanding the full picture. Brands & Rousers, the book written by Luis Gallardo, is all about interconnections and their meaning, it is about multi-dimensions and dynamic systems. Really helpful! if managing a multinational brand such as Tetra Pak.
Elisa Nistri is Marketing Director of Tetra Pak in Italy
Luis Gallardo has a rare and special understanding of how successful brands are built. He combines deep understanding of business issues with practical, action-oriented, yet highly creative strategies that bring transformational results. This book is essential reading for anyone looking to make headway in today's business world.
Jim Prior is CEO of The Partners
Luis Gallardo takes "think globally, act locally" one step further with his own point of view - "think holistic, act personal."
To fulfill the "think holistic act personal" creed, we must also remember to act personal in ways that bring meaning to peoples' lives. Not only will it help your business, but it might also just start a revolution.
Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. She is the co-author, together with Andy Smith, of The Dragonfly Effect.
About the Author
Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte's member firm network of more than three thousand marketing and communications professionals.
Top Customer Reviews
I like the way the Author thinks of brand management in a holistic way, from a multi-stakeholder and multi-channel perspective. Is common to find business and brand management books that focus on very specific aspects of marketing. This book opens your mind to a whole new level. A level where multiple variables are interconnected, from what you learn in the book not paying attention to the whole system and they way it works jeopardizes sustainable growth.
I must read for CEOs, Brand, Communications and Marketing leaders.