Finally a framework...
"There are thousands of ways to put content marketing to work in our businesses. Finally, we have a framework with which to implement content of all kinds -- the Brandscape. Chock full of examples, Brandscaping architects the process of reaching out to prospects and customers with a consistent eye toward growing our brands and businesses. This is a must-read for any modern marketer."
- Brian Massey | Author of Your Customer Creation Equation
...Redefining tired notions...
"Brandscaping holds the promise of redefining tired notions of paid, earned and owned
media. Andrew Davis shares dozens of great stories
of companies that have grown their markets by forming unconventional partnerships to create content their audiences can't get enough of."
- Mike O'Toole | President and Partner, PJA Advertising
"Brandscaping crystallizes the very complex issues facing marketers today with an amazing blend of home-run success stories, in the trenches insight and an optimistic challenge for every business leader to ask: "what if"?"
Best Business Book I've Read in 2012
- Steve Rotter | Vice President, Marketing, Brightcove & technology entrepreneur
"This just may be the best business book I've read in 2012! Andrew Davis has hit a home run with this book!"
- Bernie Borges | Author, Marketing 2.0: Bridging the Gap between Seller and Buyer Through Social Media Marketing, Founder & CEO, Find & Convert
From the Inside Flap
Look, if you want to raise awareness for your brand, buy advertising--lots of it. Buy banner ads, Facebook ads, and sponsored tweets. Buy Google Adwords and television commercials. Buy space in magazines and air time on the radio. But realize this: the space you buy isn't permanent, and the time you buy is fleeting.On the other hand, if you want to increase demand for your products, create content--lots of it. And not just any content, but great content. Great content shows people how your product or service can impact their lives. It gets people to buy your stuff more often--for the right reasons--and leave more satisfied. But creating great content--the right kind of content--isn't easy. You're going to need partners. You're going to have to brandscape.So, if you want to buy more advertising, don't read this book. It's a huge waste of time and your hard-earned money. There are too many great books out there about everything from developing effective advertising strategies to creating a successful campaign.So, if you want to raise awareness, go buy ads. If you want to increase demand, this book is for you and it's worth every penny.