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Sandra Branco

Brazil - Culture Smart!: the essential guide to customs & culture Paperback – September 5, 2006

by Sandra Branco (Author), Rob Williams (Author)

10 ratings

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Brazil - Culture Smart!: The Essential Guide to Customs & Culture (52)
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Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships.

Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include

* customs, values, and traditions
* historical, religious, and political background
* life at home
* leisure, social, and cultural life
* eating and drinking
* dos, don'ts, and taboos
* business practices
* communication, spoken and unspoken

"Culture Smart has come to the rescue of hapless travellers." Sunday Times Travel

"... the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries." Global Travel

"...full of fascinating-as well as common-sense-tips to help you avoid embarrassing faux pas." Observer

"...as useful as they are entertaining." Easyjet Magazine

"...offer glimpses into the psyche of a faraway world." New York Times

Print length

168 pages
Language

English
Publisher

Kuperard
Publication date

September 5, 2006
Dimensions

4.38 x 0.54 x 6.7 inches
ISBN-10

1857333233
ISBN-13

978-1857333237
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Blue82

Absolute gem

Reviewed in the United States on April 25, 2012

Verified Purchase

I work with international exchange students through Rotary International. Every year my club hosts a student. We had our first one from Brazil this year. I try to get some basic books before the student arrives to learn something about their country and culture. This book is small but it is the best of those I have purchased. It is on the money in all aspects of Brazilian life. It has helped me understand things that are important or not so important to my student. It covers business, family, religion, government, food, having fun, etc. It also discusses some things that truly have no translation to English or our U.S. culture. This all helps when you are trying to make a connection with a high school age student from another country. It would also be invaluable for someone who is planning a visit to Brazil.

2 people found this helpful

Helpful

Dr. Virginia M. Pearson

Brazil- Culture Smart: the essencial guide to customs & culture

Reviewed in the United States on March 15, 2010

Verified Purchase

I recommend this little book to businesspeople and all who want a concise but complete overview of Brazilian customs and culture. It is very good.
One comment: in the chapter Business Briefing, it is said that "it is better to be more formal and use titles (Senhor, Doutor, etc) accompanied by the (Brazilian's) last surname". But actually in Brazil we use the titles (Senhor, Seu, Doutor, etc)followed by their first name. Example: Doutor Jorge, Seu Antonio, etc). This is a formal way to address a person in Brazil.
One can use the title followed by the last surname (as the book suggests) only when the person is already known by their last surname (which in many cases is used almost like a nickname). Example: If the name of the person is Fernando Figueiredo but he is known as Figueiredo, so you could call him Seu Figueiredo (if you want to be formal).
Confused? My advice: Observe how other Brazilians address the person you are talking with, (but do not forget to consider the hierarchical status of all involved).

Dr. Virginia Pearson
Cross-Cultural facilitator
Ph.D. in Cross-Cultural Psychology and International Management
(...)

19 people found this helpful

Helpful

Yaj973

good, short, and very useful overview

Reviewed in the United States on April 6, 2015

Verified Purchase

Although I've been to Brazil a few times, still this little book provided very useful insights -- especially how best to interact with Brazilians. I expected, tho, at least a quick guide to common phrases.

Helpful

Bliss Pierce

Quick Read

Reviewed in the United States on May 11, 2013

Verified Purchase

I read this book (in one setting) before traveling to Brazil and it really helps prepare you. It was recommended to me by my professor who is Brazilian and he noted that while it's certainly a generalization, it will help to start painting the picture of Brazil.

One person found this helpful

Helpful

blueridgecutter18

Great read for anyone needing to know about Brazilian culture

Reviewed in the United States on May 17, 2011

Verified Purchase

This is a fantastic book! It covers a basis of information about the country, it's history, and most importantly it's people. Covering everything from what to wear to travel safety, I found everything in this book useful. It is small, and was a quick read. In a peprfect world, i would have wanted it to go more in depth in a few areas, but I felt that the primary goal of the book was to give a basis of information, and it succeeded!

5 people found this helpful

Helpful

Kathryn Hoffman

Disappointingly trite

Reviewed in the United States on December 8, 2012

Verified Purchase

Fails to capture the diversity of the country and people - and I live here as an expat. Focuses on the superficial and the stereotypical rather than elucidating a distinct world view.

2 people found this helpful

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Amazon Customer

Nice

Reviewed in the United States on November 23, 2013

Verified Purchase

very true. is nice perchase. hope this book help you too. this author
seems has been in brazil long time.

One person found this helpful

Helpful

N. Keating

Fascinating insights

Reviewed in the United States on October 7, 2007