- Series: Culture Smart!
- Paperback: 168 pages
- Publisher: Kuperard; Reprinted edition edition (September 5, 2006)
- Language: English
- ISBN-10: 1857333233
- ISBN-13: 978-1857333237
- Product Dimensions: 4.4 x 0.5 x 6.7 inches
- Shipping Weight: 8.5 ounces
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #1,900,720 in Books (See Top 100 in Books)
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Brazil - Culture Smart!: the essential guide to customs & culture Paperback – September 5, 2006
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Culture Smart! has come to the rescue of hapless travellers, Sunday Times Travel - ...the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries, Global Travel - ...full of fascinating, as well as common sense, tips to help you avoid embarrassing faux pas, Observer - ...as useful as they are entertaining, Easy Jet Magazine - ...offer glimpses into the psyche of a faraway world, New York Times.
About the Author
SANDRA BRANCO is a Brazilian-born writer now living in the UK. After graduating in Communications from São Paulo University she worked as a video and television producer and scriptwriter in São Paulo, Rio de Janeiro, Recife, Bahia, and Ceará, before going on to gain an MA in Screenwriting at the Northern School of Film and Television in Leeds. She now lives and and works in London.
ROB WILLIAMS is a senior lecturer at the University of Westminster in London, running MA programs in Applied Language Studies and International Liaison and Communication. He has lived and worked in France, Spain, Germany, Romania, and Brazil. He is also a lead consultant for CultureSmart! Consulting.
Top customer reviews
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One comment: in the chapter Business Briefing, it is said that "it is better to be more formal and use titles (Senhor, Doutor, etc) accompanied by the (Brazilian's) last surname". But actually in Brazil we use the titles (Senhor, Seu, Doutor, etc)followed by their first name. Example: Doutor Jorge, Seu Antonio, etc). This is a formal way to address a person in Brazil.
One can use the title followed by the last surname (as the book suggests) only when the person is already known by their last surname (which in many cases is used almost like a nickname). Example: If the name of the person is Fernando Figueiredo but he is known as Figueiredo, so you could call him Seu Figueiredo (if you want to be formal).
Confused? My advice: Observe how other Brazilians address the person you are talking with, (but do not forget to consider the hierarchical status of all involved).
Dr. Virginia Pearson
Ph.D. in Cross-Cultural Psychology and International Management