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Brazil on the Rise: The Story of a Country Transformed Paperback – February 28, 2012

4.2 4.2 out of 5 stars 105 ratings

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In this hugely praised narrative, New York Times reporter Larry Rohter takes the reader on a lively trip through Brazil's history, culture, and booming economy. Going beyond the popular stereotypes of samba, supermodels, and soccer, he shows us a stunning and varied landscape--from breathtaking tropical beaches to the lush and dangerous Amazon rainforest--and how a complex and vibrant people defy definition. He charts Brazil's amazing jump from a debtor nation to one of the world's fastest growing economies, unravels the myth of Brazil's sexually charged culture, and portrays in vivid color the underbelly of impoverished favelas. With Brazil leading the charge of the Latin American decade, this critically acclaimed history is the authoritative guide to understanding its meteoric rise.
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Customer reviews

4.2 out of 5 stars
105 global ratings

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Customers say

Customers find the book informative and interesting about Brazil. They describe it as well-written and understandable. Many consider it a good read and a beach read, while others find it boring or a waste of money. Opinions differ on the cultural diversity, with some finding it without cultural biases or moral judgement, while others feel it presents a biased view of the country.

AI-generated from the text of customer reviews

31 customers mention "Information quality"31 positive0 negative

Customers find the book informative and insightful about Brazil. They say it's well-presented and interesting. Readers mention it's worth reading for anyone preparing to travel to Brazil or just wanting to know more about it. The writing is great and the author moves from the big picture to the personal stories. Overall, it's an objective primer that broadens the reader's knowledge of Brazil and its culture.

"...He writes a fantastic book, in my opinion, that is full of insight and information about the transformation of the Brazilian economy over the past 20..." Read more

"...A great book to read about Brazilian culture is DaMatta's O Que Faz O Brasil, Brasil? It is available on Amazon, but only in Portuguese...." Read more

"...1, Brazil's history in a nutshell, and chapters 6 through 10 are a must read for anyone interested in understanding the Brazilian economic miracle...." Read more

"...Author gets into Brazil's politics, economy, culture. and several other subject areas. I'm reading as many Brazil books as I can find...." Read more

16 customers mention "Readable"16 positive0 negative

Customers find the book readable and understandable. They appreciate the clear presentation, knowledgeable author, and witty writing style. The introduction is excellent, providing an accurate description of the Brazilian rise. The book is packed with facts and theories.

"...The author knows his subject well, and presents social, economic and historical issues in a highly readable manner. For someone who..." Read more

"...If you are looking to how the Brazilian culture with a nice writing style, this is your guide...." Read more

"...Its style is more academic like, but readable for the general public and without cultural biases or moral judgement, just stays in the policies and..." Read more

"...It's not highly esoteric, but very readable, and understandable. Author gets into Brazil's politics, economy, culture...." Read more

4 customers mention "Value for money"4 positive0 negative

Customers find the book provides good value for money. It answers historical, cultural, economic, and political questions with a detailed account of culture, values, and a way of life.

"...The author knows his subject well, and presents social, economic and historical issues in a highly readable manner. For someone who..." Read more

"...does a wonderful job highlighting and explaining Brazilian culture, economy, history and possible future...." Read more

"...knowledge of Brazil, this book will satisfy historic, cultural, economic, and political questions." Read more

"A richly detailed account of culture, values and a way of life..." Read more

7 customers mention "Readability"4 positive3 negative

Customers have different views on the book's readability. Some find it a good and enjoyable beach read, while others consider it dry and boring at times.

"...I found the book to be an excellent read. I highly recommend it." Read more

"...old ,I liked a lot of it ,I mean it’s very cold and dry at times and boring but it was very informative at the same time ,what he should’ve done is..." Read more

"...A poor book indeed. As I said above, great to read on the beach, or while waiting at an airport for a delayed plane, IF you know next to nothing..." Read more

"...It's just not a very good read." Read more

5 customers mention "Cultural diversity"3 positive2 negative

Customers have different views on the cultural diversity of the book. Some find it informative and without cultural or moral biases, focusing on policies. Others feel it presents an unbalanced view of Brazil with unfair generalizations.

"...Brazil is such a large country and is a mixture of different cultures." Read more

"...with little knowledge of Brazil, this book will satisfy historic, cultural, economic, and political questions." Read more

"...of context for a book dealing with "Brazil on the Rise", present a biased view of Brazil, with unfair generalizations and passing judgment based on..." Read more

"...like, but readable for the general public and without cultural biases or moral judgement, just stays in the policies and the economics, and its..." Read more

Top reviews from the United States

  • Reviewed in the United States on October 13, 2013
    The author of this book is a seasoned journalist who has been a watcher of Brazil for more than 40 years. For 15 years, he was the Bureau Chief for the New York Times in Rio de Janeiro. He is married to a Brazilian.

    He writes a fantastic book, in my opinion, that is full of insight and information about the transformation of the Brazilian economy over the past 20-30 years. His story starts with his recollections of the country in the early `70s: a censored press, a repressive military dictatorship and a backward economy primarily dependent on the exportation of sugar and coffee.
    Today, Brazil, with more than 200 million people, has the fourth largest Democracy and the sixth largest economy in the world. It abounds with natural resources, such as extensive farmland, water, oil and gas, and many minerals. Per the author, the promise of agriculture is so great for Brazil that he says it could the "Planet's breadbasket," if it needed to be. Currently, agriculture represents 40% of the nation's exports. The U.S. imports something like 90% of its frozen orange juice from Brazil. It is the world's leading exporter of coffee, and is second behind the U.S. in the production of soybeans. It also exports more beef than any country in the world, and it has twice the number of cattle as the U.S. In 2009, China replaced the U.S. as Brazil's leading trade partner, largely because of the exporting of iron ore to China.

    Thus, the real story of modern Brazil has been the rise of its economy. Forty years ago, Brazil was considered a "developing" country. Its natural resources were, essentially, for sale. Per capita income was about $1,000 per year. Phone service was limited, as was the development of major industries, other than coffee and sugar. But the decision was made to limit imports via high tariffs and to invite manufacturers to build factories in Brazil to manufacture their products. San Paulo, the largest city in Brazil, became the country's economic engine. Today, Brazil is on the world's stage, especially since its selection to host both the 2014 World Cup and the 2016 Summer Olympics.

    But Brazil has growing pains. Today, it lacks sufficient infrastructure. It has a very limited rail system; most of the country is without paved roads; and, its airports, ports and other international facilities lack the standards and quality needed to absorb the projected growth.

    And Brazil also has shame of its past: Most of its native people were decimated. Less than one million descendants survive today. And, the country has the shame of its horrible history of slavery and the sugar plantations. But an ironic twist relating to the history of slavery, Brazil, today, has more people of Japanese ancestry in any country other than Japan. (Japanese laborers were imported to work the coffee plantations after slavery was abolished.) The author makes the point that Brazil, collectively, has yet to confront the same of its past.

    The country also reeks of inequality, and much of that has to do with skin color. More than half of Brazilians claim African descent via their census forms. But only about 10 percent remain dark Black. In fact, most Brazilians of mixed decent do not consider themselves "Black." They consider themselves "mixed" or "mulatto."

    Also, Brazil has a long way to go to improve its public education, health care, general standards of living, and middle-class wages. It also has a history of racial class distinctions and of bribery of government officials. And, it has a history of social hierarchies and of "privilege."
    But Brazil also has Rio de Janeiro, with its nearly 60 beaches and more than 100 miles of oceanfront land. Officially, Brazil is the largest Catholic country in the world. But, as in most of Latin American, the percentage of Catholics is giving way to the rising percentage of protestants.

    In summary, the above is only some of the insight and information contained in this excellent book. There are sections on the history of Brazilian literature, music and other arts. There are details on political history, including personal insights of the makeup of recent Brazilian presidents and their pros and cons. The author talks about the food, the production of ethanol, and the general nature of Brazilian society. There is also a full chapter on the Amazon and how this amazing resource challenges the government to both conserve and exploit. (90% of Brazil's electricity now comes from hydroelectric power.)

    I found the book to be an excellent read. I highly recommend it.
    One person found this helpful
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  • Reviewed in the United States on September 10, 2013
    This account of Brazil is very contemporary and clearly written. The author knows his subject well,
    and presents social, economic and historical issues in a highly readable manner. For someone who
    wants a basic understanding of Brazil, this is a great book to start with.

    On the plus side, the author hits hard at the issues that are most important for the rise of Brazil
    into the twenty-first century. He spent many years in the country as a journalist, and the anecdotes
    he shares with the reader, based on his personal experience, are like little gems.

    On the negative side, his first four chapters seem to me a bit heavy-handed in their depiction of the
    down side of Brazilian culture. It may create a total misconception about the country for anyone
    reading the book who is not familiar with Brazil, its culture, and its history. For example, the
    beautiful beaches of Rio de Janeiro are stratified by class, Carnival is commercialized, and soccer
    is corrupt. All this might be true, but should that be the primary focus of these three topics?

    Other than this criticism, I want to emphasize that the book is very, very good. It is especially
    good because, as a journalist, the author has personally talked with key players in Brazilian
    culture and politics over a period of many years. He is very much attuned to the sociology, economics
    and politics of the country.

    One author he mentions is the Brazilian anthropologist Roberto DaMatta. A great book to read about
    Brazilian culture is DaMatta's O Que Faz O Brasil, Brasil? It is available on Amazon, but only in
    Portuguese. DaMatta has keen insight, a witty style, and the cartoon drawings to illustrate his
    themes are hilarious! Another good book on Brazilian culture by an American author is The Brazilians,
    by Joseph A. Page, available on Amazon, too (in English).

    Hmm, I think if you really want to know Brazil, learn the language, neh?

    I am giving Brazil on the Rise four starts instead of five only because I felt uneasy about the
    presentation of the first four chapters.
    5 people found this helpful
    Report
  • Reviewed in the United States on January 27, 2014
    I am Brazilian and I was preparing for a presentation in International at my University in USA about Brazil. Therefore I need a good source that would back me up with all my knowledge and experience in Brazil that was sharing.

    Here is what is amazing about the book: Larry wrote absolute what and how Brazil is. If you are looking to how the Brazilian culture with a nice writing style, this is your guide. Even that I am Brazilian and I believed that I did not need to read about Brazil, I enjoyed some much seen from others prospective that I read the entire book and I bought one just in case I need in the future.

    Enjoy it
    One person found this helpful
    Report

Top reviews from other countries

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  • NinjaReader
    5.0 out of 5 stars Biased - visão muito pessoal do autor do livro
    Reviewed in Brazil on December 26, 2017
    For me the book displays Biased worldview. As to Brazil itself, he focus too much in Rio de Janeiro. It is for the most part a caricature. Deserves an extra star for pointing the drama of slave labor, that still plagues the country's interior.
    O autor do livro possui uma visão um tanto negativa do Brasil. Sabemos que nosso país tem muitos problemas, mas sugiro que os colegas leitores invistam suas economias em viagens o tanto possível: vejam com os próprios olhos. Em geral, o povo brasileiro é muito amigo e não é não possui tantos defeitos como se leva a crer. Existem muitas pessoas sérias e competentes no Brasil e isso tem ajudado o País a melhorar, apesar dos pesares.
    Dei cinco estrelas, porque não concordo com muita coisa que Rohter escreve, mas merece elogio ter escrito um livro sobre nosso país quando muitos professores e jornalistas brasileiros não o fizeram. Ele pelo menos tentou e, bem ou mal, o livro ajuda a refletir.
  • Metaltoe
    5.0 out of 5 stars Fascinating book!
    Reviewed in the United Kingdom on August 28, 2013
    For anyone interested in the complex and amazing country of Brazil this will be enthralling. I've always been interested in Brazil largely because of the football - but I couldn't put this down. It covers all aspects of the culture, history, politics, society - but never dull or stuffy, hugely entertaining, interesting and extremely well-researched.
  • Marcos
    4.0 out of 5 stars Interesting read and facts a newcomer should know, but…
    Reviewed in Brazil on November 28, 2014
    This is a good book for those who know nothing about Brazil and Brazilians. However, this good material loses credibility when the author bases his opinions on prejudices and Anglo-Saxon moral. He fails miserably when he tries to analyze Brazilians sexuality and in some parts of the book he sounds really silly, although he’s been married to a Brazilian woman and living in Brazil for many years.

    Distorted view apart, this is a good source of information, especially about Brazilian History –although presented in a shallow and quick way, good enough for the casual reader who’s not really interested in a more serious and in depth analysis of what really happened and happens in this complex society. For a more in depth view, I suggest reading “O Povo Brasileiro” (Brazilian People) by the Brazilian Anthropologist Darcy Ribeiro.

    Now, I wonder when Mr Rohter will write a sequel, Brazil on the Plunge, now that the country is finally succumbing after 12 years of irresponsible actions by a discredited administration that, incredibly enough, has been reelected in 2014 for 4 years more.
  • C. I. Wright
    4.0 out of 5 stars Pick and read the best chapters (1,6-10)
    Reviewed in the United Kingdom on December 10, 2013
    I followed the advice of reviewer Emc2.

    Chapter 1, and chapters 6 through 10 are a must read for anyone interested in understanding the Brazilian economic miracle and it's where we see Larry Rohter's journalistic prowess.

    As for the rest he fell into the expat error of continuing to look through anglo-saxon eyes and passing moral and religous judgements based on subjective opinions without objectivity.

    Despite this you can really feel his love and passion for Brazil.
  • Ab Wondergem
    5.0 out of 5 stars I thought I knew a bit about Brazil
    Reviewed in the United Kingdom on March 30, 2013
    Best introduction to Brazil. Even my Brazilian friends read it! And recommended it!
    I need to fill up to 20 words?????
    It is odd that an American can still write best about Brazil.
    Now I am there.