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Breaking into Commericals: The Complete Guide to Marketing Yourself, Auditioning to Win, And Getting the Job, 2nd ed. Paperback – April 15, 2006
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The wisdom of a veteran casting director and the viewpoint of a photographer-writer mix well to give newcomers to commercial acting all the how-tos, tips, and references to break in. After all, the reasoning goes, more than 60,000 commercial roles are cast each year, so why not get in on it? On the basis of their collective experience and interviews with more than 75 industry pros, Berland and Ouellette completely debunk some of the myths surrounding success: that talent is the only quality that matters; that you can pay to get on camera; and that all you need for voice-overs is a great demo tape. Wrong, wrong, wrong. Here, aspiring actors are walked through every stage of the process, from resumepreparation and getting head shots to residual and contract explanations. Summaries at the end of chapters help focus on what has been learned, and straight text is interspersed with question-and-answer interviews. A good reality check about acting for both kids and adults. Barbara Jacobs --This text refers to an out of print or unavailable edition of this title.
About the Author
Terry Berland is an award-winning casting director and the former head of casting for the third largest ad agency in the world, BBDO in New York. She now heads her own casting company and teaches Acting in Television Commercials workshops throughout the country. Deborah Ouellette is an award-winning entertainment-industry photographer and writer who often serves as a judge and guest speaker at regional and national modeling competitions.
Top customer reviews
Terry brings a special panache to the story --- her Madison Ave. experience. Few if any casting directors on either coast can compare to her resume. If you're starting out or looking to jump start your career again in the biz, buy this book. Oh, and don't expect just to read it cover to cover. Expect to have it readily available within arms reach for constant reference and you chase your dream in the world of spots.
"business of acting" that I have come across in my career as an agent
and former actor. I recommend it to all my actors, no matter what level
they are at. I personally know several actors who have utilized this
book and gone on to very successful careers in the entertainment
industry, and I know they "hit the ground running" due to the wealth of
knowledge they gleaned from this text. Every actor should have this book
in their library!"