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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand Paperback – June 16, 2012
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Voted "2012 - Books Entrepreneurs Must Read" by Grasshopper.com
For both long-standing and newly-minted entrepreneurs, there is no greater defeat than having a customer go elsewhere because they didn’t understand your value. Breakthrough Branding clearly and skillfully leads its readers through the need and the creative process of branding a ‘position’ in the marketplace. By first creating a ‘clear benefit or promise of worth’ which is different from that of competitors, and then by allowing social media to be a ‘big microphone,’ each entrepreneur can learn to reinvent and redistribute their personal and business branding. I highly recommend this book as a must-have marketing tool in today’s highly-competitive, global marketplace.--Patricia Sigmon, President, David Advisory Group, and Author, Six Steps to Creating Profit
If brand building were courting and marrying, Kaputa’s strategies would be the best dating advice around! She shows you how to romance the marketplace with your package, your name, and your image without sacrificing the heart of your brand.-- Dr. Wendy Walsh, America’s Relationship Expert, Co-Host, THE DOCTORS and CNN’s Human Behavior Expert
Having a great idea isn’t enough. You’ve got to develop and build your brand if you want to be a successful entrepreneur, and Catherine Kaputa is just the expert you need to provide you with great ideas in a simple, direct way. Want branding to be easy? Read this book.--Anita Bruzzese, USA Today Workplace Columnist, and Author, 45 Things You Do That Drive Your Boss Crazy
An accomplished marketer and world-class businesswoman, Catherine has created the ultimate field manual for any aspiring entrepreneur. A must-have and must-read for anyone who wants their business to succeed!--Kevin Allen, Author, The Hidden Agenda
Your brand is a mental picture that consumers carry around in their heads. But the act of branding is something you can control—by using the tools of marketing communications to influence those perceptions. Here is a cheerful crash course on how to get going.-- Steve Rivkin, Marketing Consultant, and Co-Author, IdeaWise and The Making of a Name
Catherine’s Breakthrough Branding is a book you give to the ones you love who are building their own business. She takes us step by step through a process born of security of the perfect job to the jungle of entrepreneurship. She has been thrown into it and mastered it. Her lessons are invaluable. This is a must read for anyone aspiring or working to build a business.--Jim Camp, Founder Camp Negotiation Institute, and Author, Start With No
From one of marketing’s premier thought-leaders, Breakthrough Branding is a treasure chest filled with practical and immediately applicable advice on branding and marketing strategy. It is sure to become THE handbook of entrepreneurial branding and marketing strategy.--Robert Barnwell, Author, Lead, Follow or Get the Hell Out of the Way
Whether you’re dying to launch your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Catherine Kaputa has made this challenge her personal and professional study, and in this book she shares secrets worth many times the cost of admission. Now go forth and brand!--Daniel H. Pink, Author, DRIVE and A WHOLE NEW MIND
Breakthrough Branding is engaging, vital and packed with branding power. With examples from around the world, it’s a must read for entrepreneurs and intrapreneurs who have a business ide but need the tools to grow it into a big brand.--William H. Roedy, Former Chairman & Chief Executive of MTV Networks International, and Author, What Makes Business Rock
Anything that Catherine writes is worth reading. She was one of my best students on the subject of ‘Positioning’ and building brands. She won’t steer you wrong.--Jack Trout, World Famous Marketing Strategist
If you aim to be an entrepreneur and already have a big idea, but you never studied marketing and branding, this book will give you a running start. Catherine is a superb coach and her book delivers a wonderful collection of marketing steps and real world entrepreneur success stories.--Philip Kotler, Marketing Professor, Kellogg School of Business, Northwestern University
If there’s one thing you’ve just got to know about—but is tough to learn about—it’s branding. Catherina Kaputa tells you what you must know in this valuable book. Read it before your competitors do.--Jay Conrad Levinson Author, Million-Selling Guerrilla Marketing Series
If brand building were courting and marrying, Kaputa’s strategies would be the best dating advice around! She shows you how to romance the marketplace with your package, your name, and your image without sacrificing the heart of your brand.--Dr. Wendy Walsh, America’s Relationship Expert, Co-Host, THE DOCTORS and CNN’s Human Behavior Expert
"[Kaputa] provides direct and easy-to-grasp (and -apply) concepts within reach for any entre-/intrapreneur. . . Entertaining, engaging, and thankfully (and remarkably) untethered to marketing-, brand-, and ad-speak."— Barbara Jacobs, Booklist
About the Author
Top Customer Reviews
"Breakthrough Branding" is a must-have book if you're an entrepreneur. It provides practical ideas for thriving in today's competitive business environment. Catherine Kaputa presents real examples and company stories to support each of her principles and tactics. So the book is not just theory, but a fun read that gives you many ideas you can implement -- right now.
What I really wanted was how do you do branding when you are the local electrician or have a product that you don't want to make 100 million dollars from and get venture capital and all that.
To be honest I got only 19% of the way through according to my kindle, but looking at the table of contents I could not see that my local branding needs would be fulfilled and that this book was differentiated sufficiently to be a favored brand :) So I returned it
~~Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in Health.)"
If you're an entrepreneur, and if you're not, you should think like one - this book is for you. It's a must-read that I'm telling my friends to pick up.
I am waiting for the next publication in October. I highly recommend this book if you are an entrepreneur ( everybody is in some way) or want to know more about brands, people and opportunities.
I love this book... It's helping me change the way I view every message that leaves our business and we're already seeing results.
Most Recent Customer Reviews
Hands down Catherine's book Breakthrough Branding both from a content and design stand point stands head and shoulders above all the ones I have come come across. Read morePublished 8 months ago by Captain Sinbad
Excellent resource for introducing the topic and giving good practical advice for branding both yourself and your product or business.Published 20 months ago by jw
I thought this book was a great start to breakthrough branding. The exercises spark ideas on how to develop your own brand and become a leader in your field.Published 22 months ago by Michael
reasonable book...for beginners only.those who are experienced professionals need not waste time reading this.elementary stuff for studentsPublished 23 months ago by rajiv mehta
Breakthrough Branding is a must read if you are an entrepreneur (or think that you will be one some day). Read morePublished 23 months ago by scott
Not earth-shattering but good reminders of how to move forward with your branding.Published 24 months ago by GP22
This book will make you stop reading, pull out paper/pen and think. Great book.Published on July 29, 2014 by Cynthia Radford