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Dr. Robert C. Worstell

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Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius Paperback – June 9, 2017

by Dr. Robert C. Worstell (Author)

4.2 72 ratings

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Black-Owned Business

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There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.

Reading age

1 year and up
Print length

110 pages
Language

English
Dimensions

6 x 0.26 x 9 inches
Publisher

Lulu.com
Publication date

June 9, 2017
ISBN-10

1387028081
ISBN-13

978-1387028085
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Product details

Publisher ‏ : ‎ Lulu.com (June 9, 2017)
Language ‏ : ‎ English
Paperback ‏ : ‎ 110 pages
ISBN-10 ‏ : ‎ 1387028081
ISBN-13 ‏ : ‎ 978-1387028085
Reading age ‏ : ‎ 1 year and up
Item Weight ‏ : ‎ 6.6 ounces
Dimensions ‏ : ‎ 6 x 0.26 x 9 inches

Best Sellers Rank: #1,178,884 in Books (See Top 100 in Books)
- #95,807 in Business & Money (Books)

Customer Reviews:
4.2 72 ratings

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About the author

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Dr. Robert C. Worstell

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Dr. Robert C. Worstell creates each day he lives - and invites you to do the same.

He is the author/editor/publisher for over a dozen-dozen books on self-help and personal development - and more upcoming all the time.

His half-century of research into human motivation and reaction took him down the lines of self-help and personal development. Working to support himself through publishing books led him down yet another.

Along these lines of research, he has necessarily been disproving other "conventional wisdom" in the areas of Internet Marketing and most recently - self-publishing. (See his "Just Publish! Ebook Creation for Indie Authors." Also check out the parody "J'APE: Just Another Promotion Excuse" - where humor is used to skewer the sacrosanct world of the celebrity author.)

A prolific blogger, Dr. Worstell maintains several blogs and websites, and his research, conclusions, and opinions on a wide variety of related subjects can be found simply with any web search. (See the blog posts and videos on this page for his most recent work.)

As a caricaturist, he can often be found at local festivals drawing people and their children's faces for posterity.

Dr. Worstell lives on a working farm in Missouri, where he draws inspiration from the natural systems found in Nature.

He is continuing his work at converting his many works originally published in hardcopy over to ebook format, as well as finding more that need publishing and promotion. So expect many more books in the near future.

Customer reviews

4.2 out of 5

72 global ratings

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Victor Mercado

A great read!

Reviewed in the United States on November 20, 2017

Verified Purchase

This is a great, precise, break down of the original book!!

3 people found this helpful

Helpful

Terrible. Needed an editor. Inexcusible.

Reviewed in the United States on December 3, 2017

Verified Purchase

For a book about writing, by an editor, it's terrible. Just terrible. There are so many typos, formatting and grammar errors on every single page it's unreadable due to the distractions. The author upfront says he doesn't say where Mr. Schwartz is quoted. The reader never knows. Terrible to not give proper credit. There's no organization or explanation to bullet point thoughts. I'm ordering the book by Eugene from the library and will copy that. This is unreadable and going to recycle bin. Inexcusable.

13 people found this helpful

Helpful

JJ

Strong summary of Breakthrough Advertising

Reviewed in the United States on September 29, 2019

I'd take these negative reviews with a grain of salt. Editing issues are not a big deal, and I don't even recall what they're talking about.

Here's the reality: this book gives you a strong summary of Breakthrough Advertising. They're like classroom notes. I'm a pro copywriter and refer to this little text every now and then to refresh on the principles. Definitely a solid addition to your collection.

6 people found this helpful

Helpful

Joe Glines

Terrible; just terrible

Reviewed in the United States on June 18, 2019

How ironic such a terribly written book on such an important topic about writing well.

I have to be honest I only read the first 20 or so pages and struggled through every sentence. This book is so confusing and unclear it is ridiculous given the topic

4 people found this helpful

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Akazin

Conteúdo excelente e entrega super rápida!

Reviewed in Brazil on November 5, 2020

Verified Purchase

O conteúdo do livro é excelente e a entrega foi super rápida! A única coisa que não gostei foi a qualidade do material: a capa é muito mole e amassa com bastante facilidade.

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Ulises Navarro

Buen libro pero pésima redacción y formato

Reviewed in Mexico on September 11, 2018

Verified Purchase

Pésima redacción y sintaxis.. pésimo formato.
El contenido es bueno.

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EMILY COULTHURST

Fantastic Read

Reviewed in the United Kingdom on January 8, 2020

Verified Purchase

Absolutely loved this book. Teaches you so much about copywriting. I believe it is good for people already in the industry to remember to use the fundamentals when writing a ad.