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Breakthrough Copywriting: How To Generate Quick Cash With The Written Word by [David Garfinkel]

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Breakthrough Copywriting: How To Generate Quick Cash With The Written Word Kindle Edition

4.5 out of 5 stars 171 ratings

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Editorial Reviews

Review

"This book provides a clear path towards acquiring wealth by mastering the written word. I strongly recommend it."
--Joe Sugarman, author, The Adweek Copywriting Handbook


"New ideas from an old master. David's Breakthrough Copywriting looks at copywriting in a fresh and new way... Highly recommended."
--Robert W. Bly, author, The Copywriter's Handbook


"I've been marketing my own books and services for almost 30 years, and this is by far the most useful guide I have ever read."
--Susan Page, author, The Shortest Distance Between You and a Published Book


"David Garfinkel has generated tens of million dollars in sales, and substantial profits, for his clients. To paraphrase the old E.F. Hutton ad: When David speaks, savvy marketers listen."
--Alan N. Schlaifer, President, Wharton School Club of Washington, DC


"Over time David has become a close friend, confidant and adviser to me. I listen to every word he says because I respect his intellect, opinion and expertise. This new book is no different. I'm reading every word. You should too."
-- Scott L. Haines, author, Shortcut Copywriting Secrets
 

"David Garfinkel is the best copywriter I know."
--Jay Conrad Levinson, author, Guerrilla Marketing


"This is like eavesdropping on a marketing wizard's candid conversations on what it takes to write winning ads."
-- From the foreword by Bond Halbert


"The return on your investment for this manual on copywriting will likely approach infinity for you. Devour every page and use these proven strategies for success. Under David Garfinkel's guidance, just one of my sales letters raised $250,000 in one day."
Peter Van L. Brady
Founder, One-Touch Lending

From the Author

I wrote this book with one purpose in mind: to get you from wherever you are now, to wherever you want to be, in regard to attracting business and closing sales with the written word. 


And the only way I know how to do that is with advertising copy.


I believe writing copy is the number-one skill you need to take real control of your life. Because you have a maximum number of desirable options when you are skilled at copywriting.


And that's what it's all about: Options. Choices. Freedom. Being able to create written statements that will provide you all sorts of things money, free time, agreement from others, access to people you could not have otherwise gotten access to--so that you have a greater degree of control over your life than you ever dreamed possible. 


Of course copywriting also has some nuts-and-bolts, down- to-earth, practical benefits: 


* You can start a business from scratch, with no investors, and generate enough cash-flow so you can grow the business with sales alone, and keep full ownership


* You can get more customers for your existing business


* You can get paid very well to write copy for others 


* You can become a generally more persuasive person in all aspects of your life. 


A long time ago, I set a goal to make it as easy as possible for others to learn something that was indeed very hard for me to learn. To add insult to injury, I went through living hell learning copywriting after enjoying a very successful first career as an award-winning journalist and author (who didn't even know what copywriting was.)


My goal, as I said, was to help others avoid the misery and frustration I endured. To the degree that I am successful reaching this goal, I am grateful. Please help me with my goal. Take what you will learn in this book, and let it flourish in your own life.

Product details

  • ASIN ‏ : ‎ B00IAAQLXM
  • Publisher ‏ : ‎ Axios Publishing (February 6, 2014)
  • Publication date ‏ : ‎ February 6, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 626 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 156 pages
  • Lending ‏ : ‎ Enabled
  • Customer Reviews:
    4.5 out of 5 stars 171 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
171 global ratings
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Top reviews from the United States

Reviewed in the United States on June 1, 2018
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Reviewed in the United States on September 30, 2018
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Reviewed in the United States on November 7, 2017
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Reviewed in the United States on April 3, 2021
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Reviewed in the United States on February 12, 2018
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Reviewed in the United States on May 16, 2021
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Reviewed in the United States on December 30, 2018
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Reviewed in the United States on January 5, 2019
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Top reviews from other countries

Paul Simister
5.0 out of 5 stars Important new structures for copywriting
Reviewed in the United Kingdom on January 11, 2019
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2 people found this helpful
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Tom
5.0 out of 5 stars The Best Copywriting Book I've Read
Reviewed in the United Kingdom on September 24, 2017
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5.0 out of 5 stars The Best Copywriting Book I've Read
Reviewed in the United Kingdom on September 24, 2017
Most copywriting books?

Duller than waiting around at an airport with no one to talk to other than the killjoys at passport control.

Though lucky for you, I've found one that breaks the mould:

"Breakthrough Copywriting"

by David Garfinkel

Anyway, what makes it different to most other books I've read?

3 things.

1- It's an easy read

Let's face it...

Some business books contain more waffle than you'd expect to find at an American diner.

This one?

Quite the opposite.

David gets to the point right from the word go, so you're eagerly reading line to line, page to page, chapter to chapter without once getting bored.

I finished it in just over a day.

2- He uses stories to engage you

Stories entertain.
Stories evoke emotion.
And, as David explains in the book, stories sell.

Anyway, he uses stories throughout "Breakthrough Copywriting" to really drive home each of the lessons he teaches.

Not only does this make it more entertaining...

It also means you retain more information.

Why?

Because, as David writes, "People learn through stories, usually better and more quickly than they learn through the presentation of facts."

3- It won't overwhelm you (even if you're a 'copy virgin')

Look:

Most books on copywriting tend to overwhelm people.

Especially 'newbie' writers who haven't written an ad or sales letter before.

This one?

Won't at all.

Let me take you back a few years, to the first time I read "Breakthrough Advertising" by Eugene Schwartz.

At the time, reading it made me feel like a little kid trying to work out algebra.

(I was a personal trainer back then; way before I became a full time copywriter)

Anyway, it wasn't until I started reading "The Gary Halbert Letter" that I really started to 'get' the whole copywriting process.

And the reason was simple:

Gary made things easy to understand.

He focused more on the core fundamentals.

And honestly?

It's these core fundamentals that ultimately dictate how well your copy does; NOT the more fancy, "ninja" things.

Now, don't get me wrong...

The more "advanced" stuff has its place for seasoned copywriters. (Although I'd still argue, even then, that nailing the "basics" is far more important.)

But for most people, it will just overwhelm them.

Yet David's book is perfect for both 'copy virgins' AND seasoned pros alike.

He focuses on the core fundamentals.

He makes them easy to understand.

He gives you rock solid examples.

And he doesn't waste time on anything not vital to the copywriting process.

Instead?

Every sentence packs a punch.
Every chapter worth its weight in gold.
And the book as a whole?

Is like having your own copy coach sitting on your shelf, ready to help you whenever you're writing a sales letter.

PS- For the record, Breakthrough Advertising (not to be confused with David's "Breakthrough Copywriting") is an amazing book.

But it only started making sense to me AFTER I'd already nailed the "basics".

Which is why I wouldn't recommend it to someone just starting out.

Just thought I'd clear that up, as don't want anyone thinking I'm bashing BA; it's a top class book in its own right.
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Kevin Francis
5.0 out of 5 stars Outstanding book on what really makes great, effective copywriting
Reviewed in the United Kingdom on March 27, 2015
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Solomon
5.0 out of 5 stars Fantastic
Reviewed in the United Kingdom on December 11, 2019
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Jacky
5.0 out of 5 stars Brilliantly written with easy to follow steps
Reviewed in the United Kingdom on April 7, 2018
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