- Paperback: 288 pages
- Publisher: Wiley; 1 edition (October 6, 2006)
- Language: English
- ISBN-10: 0470050454
- ISBN-13: 978-0470050453
- Product Dimensions: 6 x 0.8 x 9.1 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 4.2 out of 5 stars See all reviews (87 customer reviews)
- Amazon Best Sellers Rank: #1,095,122 in Books (See Top 100 in Books)
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Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery Paperback – October 6, 2006
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"Solid writing and a no-nonsense style...with a welcome avoidance of business jargon make this an enjoyable and practical read." (Library Journal, May 1, 2005) --This text refers to the Digital edition.
From the Inside Flap
This is the exhilarating success story of a man who really likes beerso much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the country's fastest growing breweryDogfish Head Craft Brewery. Brewing Up a Business is the enlightening and entertaining story of Dogfish and Calagione, of the power of unconventional thinking, and of the hard lessons every entrepreneur learns along the way.
In just a few years, Calagione grew Dogfish from a tiny Delaware-based operation into one of the country's most popular independent brews, distributed in twenty-nine states. Along with creating the fastest growing independent brewery, he has established a successful restaurant featuring wood-grilled food, and expanded his brand to include a line of spirits made at his distillery. Even without the benefit of an advertising and marketing budget, Dogfish's revenues have soaredincreasing by more than 100% in 2003 alone. That kind of success might not be normal for most small businesses, but then again, there's nothing normal about Calagione and Dogfish.
From his attention-grabbing publicity stunts, as when he crossed the Delaware River in a homemade boat to introduce his beer to New Jersey, to the creation of such questionable concoctions as peppercorn and lavender flavored beer, doing things differently has been the key to Calagione's success. It hasn't always workedfew people really wanted peppercorn and lavender flavored beer after allbut this fearless entrepreneur learned quickly that you can't reap big rewards without taking big risks.
Straight from Calagione's mouth, Brewing Up a Business offers a real-world look at what entrepreneurship is really like. It's hard work and frustrating to be surefrom exploding fermentation tanks to selling t-shirts at truck stops for gas money, Calagione encountered all the trials and tribulations of starting and running a businessbut it's been worth it. With business booming, Calagione could probably stay the course, play it safe, and focus on doing what he's doing. But why would he? As you'll learn in Brewing Up a Business, being an entrepreneur is much more than just a lot of hard workit's a lot of fun too. There are new beers to brew, restaurants to open, and beer movies to make.
Dogfish is proof that entrepreneurial dreams do come true. And Calagione is proof that you don't need a million dollars in seed money or a Harvard MBA to make your business a reality. For anyone who has a dream, this is all the inspiration and motivation you need to get started brewing up your own business.--This text refers to the Digital edition.
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Top customer reviews
Calagione spends the majority of this book discussing Dogfish Head Brewing from the early days of formation all the way to the point of maturity. He talks about his own business model and how it has helped transform his company. He talks about everything from innovation to employee morale to profit sharing to community involvement. He shows how his model of success has worked for his type of business and how the same model can be applied to other types of businesses as well.
This book see- saws back and forth between business guide and autobiography but it leans more toward the business side of the equation. Calagione frequently offers up his own company as an example of which business tactics work and which do not. Calagione has achieved a great deal of success but he has the humility to admit that he has also made his share of mistakes. He points these out in the book where appropriate, showing how a misstep here and a miscalculation there added up to exponential problems down the road and what you, the fledgling business owner, can do to avoid making the same mistakes.
Sam Calagione offers some good, basic advice on starting and running a successful company. His writing style is easy to read and his approach to business is a little different from other books of the same genre. Business books can often get boring and tedious to read but this one manages to keep the reader's attention through its simplicity and its personable style. It can get a little bit repetitive from time to time but the advice offered is generally sound and what Calagione says makes good sense. Also, one needs to keep in mind that this book is intended more as a business book for a newly minted entrepreneur. More experienced professional will not find very much useful here. Its targeted audience is the new or soon- to- be- new- small business owner.
One small disappointment with this book is that it's a business guide more than anything else. The reason I say this is because I was hoping to find out more about the man behind Shelter Pale Ale and Chicory Stout and not just a book about starting and running a company. Calagione does share a few personal moments from his past, like his expulsion from private school; his passion for beer; the role his wife has played in his success; etc. But other than this, the book is more about business than anything else.
"Brewing up a Business" is, overall, a good book for the budding entrepreneur and for beer geeks of all stripes and colors. Sam Calagione writes well and he offers up a good deal of humor to keep the book from getting too serious. He has achieved a great deal of success with his Dogfish Head Brewing Company and he wants to share this success with small business owners everywhere. With the right passion, innovation, and drive, a small company can achieve greatness and Sam Calagione is a tribute to this fact.