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Comment: This item is in good condition. All pages and covers are readable. There are no stains or tears. Dust jacket is present if applicable. May contain small amounts of writing and/or highlighting. Spine and cover may show signs of wear. May not contain supplementary items. We ship within 1 business day. Big Hearted Books shares its profits with schools, churches and non-profit groups throughout New England. Thank you for your support!
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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery Paperback – February 8, 2011

4.5 out of 5 stars 111 customer reviews

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Editorial Reviews

From the Back Cover

Brewing Up a Business reveals how Sam Calagione built Dogfish Head Craft Brewery from a tiny operation to one of the fastest growing breweries in America by dreaming big, working hard, and thinking differently. Packed with real-world lessons every businessperson can learn from, this revised edition includes new chapters on Sam's most innovative and unconventional marketing techniques, including how Dogfish uses social media to level the playing field against bigger competitors—and how you can too.

"Rarely is a book as good as a beer, but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur."
BOB GUCCIONE JR., founder of Spin magazine and Gear magazine

"Brewing Up a Business will inspire both entrepreneurs and aspiring small business owners to have the confidence to follow their dreams."
JIM DAVIS, Chairman and CEO of New Balance

"Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry."
RUTH ANN MINNER, former Governor of Delaware

"Everything you want to know about succeeding in business you can learn from beer. At least, you can if it's the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a how-to manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer!"
JOE CALLOWAY, author of Becoming a Category of One and Indispensable

About the Author

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation's fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel's new show Brew Masters. He lives in Lewes, Delaware.
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Product Details

  • Paperback: 312 pages
  • Publisher: Wiley; 2 edition (February 8, 2011)
  • Language: English
  • ISBN-10: 9780470942314
  • ISBN-13: 978-0470942314
  • ASIN: 0470942312
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (111 customer reviews)
  • Amazon Best Sellers Rank: #46,947 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Christopher Barrett TOP 1000 REVIEWERVINE VOICE on August 26, 2011
Format: Paperback
In this reviewers humble opinion, this book is a rather fun overview of the founding and growing of Dogfish Head brewery. Though I did somewhat enjoy Sam's writing style and some of the witty stories, the book never really leans completely towards being either a true recipe for building a successful business or a fun and lighthearted read about the good and bad times of opening his own business. Instead this book lands somewhere in between.

I would say that those individuals with experience in opening a business, or having a college background in business or management would find the contents rather uninformative. It reads like a very beginner book for those who have thought about opening a business but have never really studied up on the subject. Unfortunately those individuals to whom this book is targeted, are the most likely to fail in opening a business. Reading this might open their eyes to much of the unseen costs and time put in to start up.

The book mainly centers around Sam's personal beliefs. It never really delves deeply into subjects such as licensing, raising startup capital, insurance, liabilities, theft, and planning. Instead he briefly touches on these subjects and then discusses his own personal beliefs and opinions on the subjects. "I think I did great because I had great people" or "Make sure to take some time off, I find that it really helps me creatively". Good words of advice, but not what I am looking for as a major source of information for opening a business.

I do love the craft brewery market, and this does contain some fun stories (though not enough in my opinion) so that is why it gets 3 stars.

Though I did find some anecdotes interesting, I think there are much better business texts out there that one should use as a guideline for opening a business, this is just one book that can be added to a collection of the many books you can and SHOULD read before starting a business.
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I really liked reading the book and am a pretty big dogfish head fan. When I looked into this book I thought it would be more of a outline and a guide book on opening a brewery than anecdotal tales from Sam. If you are looking for a book to help you figure out what you need to be a successful brewery than I would recommend you look for another book. If you are just looking for a book that tells you stories on some of the weirder hurdles that dogfish head had to contend with or just some more knowledge on dogfish head ideology and guidelines then this is your book.
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By Dave L. on February 15, 2011
Format: Paperback Verified Purchase
If you are expecting to learn anything about Dogfish Head Brewery and how it came to be, or if you are interested in brewing in general, this book doesn't have much to offer. It's mostly a collection of trite business advice, "Know Your Customer," illustrated with very short and superficial anecdotes from Sam's life and experiences. Some of these would probably be interesting if he spent more than a couple of paragraphs on them. I'm currently reading a book about watching yeast grow (White and Zainasheff) that's far more interesting.
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Like many reviewers I was hoping to figure out how / more about the brewing process. You are not going to find that here. He does give a few hints here and there. And he did admit that he only brews about 1 week a year now. The grunt work is up to his employees. Another disappointment is that he doesn't explain or tell the story how he got his first customers outside of his brewpub. Or tell you more about how he dealt with employees stealing which happens in every bar. Sam must be a hell of a talker inorder to get the law changed and his first loan. He doesn't really explain that well either. Basically the book is common sense business stuff with a few stories of his struggles. I was hoping more down in the nuts and bolts but he doesn't get that deep. That said, it is his story and his point, I think, is to give inspiration. For that he does well but...the title of the book is misleading in that you think he is going to tell you more about brewing. That makes it a bit disappointing.
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One of my favorite business related book of all time. It's not just about the business but about being positive and optimistic no matter what line of business you choose to be an entrepreneur in! I've got this thing highlighted and pencil marked throughout the whole book, with crinkled Post it note book marks leafing out of the top! Just a good book, especially if you are a craft beer lover! You can really hear Sam's voice and how he speaks coming through in his writing as well! Good read! Not just for Beer geeks! (but it helps I'm sure!)
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This "book" is just one really long press release written by the brewery's owner. He goes on for 200 pages about how cool his company is. How "outside the box" they are. It's all a little self-indulgent and amateurish. I was looking for a little more of the logistics of starting a business, not an ego-stroking diary.
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Gave this as a gift to a couple for their engagement party. They have been wanting to start brewing beer, and they said they really enjoyed the book. He had already been looking into how to brew beer, so this was nice that it focused on the business side of things
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Overall great book, I just wanted him to discuss his employee hiring process more in-depth. Very interesting read if you are a beer lover, and I'm sure it would be someone helpful and encouraging for someone starting a business.
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