Digital List Price: $24.00
Kindle Price: $12.79

Save $11.21 (47%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Brief: Make a Bigger Impact by Saying Less by [McCormack, Joseph]
Kindle App Ad

Brief: Make a Bigger Impact by Saying Less Kindle Edition

4.2 out of 5 stars 98 customer reviews

See all 6 formats and editions Hide other formats and editions
New from Used from
"Please retry"

Length: 256 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled
  • Due to its large file size, this book may take longer to download

The Washington Post Digital Access
Get unlimited access to The Washington Post’s award-winning coverage from your desktop, tablet or phone. Learn more
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Editorial Reviews


I get several hundred emails per day. I wish people would just ask for what they want in the first sentence. I don't need to know their whole life history to make a decision. Getting people to be brief would save everyone a lot of time.
— Guy Kawasaki, author, publisher and entrepreneur

You could write a book about trying to get people to pay closer attention and stop getting distracted and interrupted, or you could help people be succinct. Joe has chosen the better path.
— John Challenger, CEO Challenger, Gray and Christmas

"We are entering an age of infobesity. Brief is your new weapon to cut through the clutter and stand out."
— Sam Horn, author of POP! and Eyebrow Test

As a military leader, telling a story that's clear and concise helped me to thrive in a sometimes hostile media environment overseas. I’m convinced that following Joe’s counsel and insights has made me a more effective and efficient leader.
— Lieutenant General William B. Caldwell, IV (ret.)

Brevity requires discipline, confidence, and preparation, but you will stand out, and your people, including potential clients, will love you for it. Use McCormack’s practical advice -- the results will astound you!
— Marshall Goldsmith author of the New York Times and global bestseller What Got You Here Won’t Get You There.

From the Inside Flap

Most day-to-day communications are unfocused and unclear. That’s an inexcusable waste of everyone’s time and resources. Brief isn’t a nicety, it’s a necessity. In a world where we are inundated with information and highly inattentive, we have very small windows of time to make an impact with no margin for error. The problem is most people don’t have the know-how or verbal discipline to do the upfront groundwork and get to the point. As a result, they waste precious opportunities with decision-makers, and get too “comfortable” and verbally sloppy with co-workers and long-time clients. Brief is a step-by-step approach to getting to the point quickly and ensuring that your message is delivered with maximum impact.

With real-world case studies and illustrative examples of messaging successes – and failures – author and senior marketing executive Joseph McCormack provides an easy-to-follow framework for communicating more effectively and efficiently. McCormack breaks down how to become a master of high-impact brevity with his four proven approaches:

  • Map It – BRIEF Maps to condense and trim volumes of information
  • Tell It – Narrative storytelling to explain in a way that’s clear, concise, and compelling
  • Talk It – TALC Tracks that turn monologues into controlled conversations
  • Show It – Visuals that attract attention and capture imagination

Brief walks you through the more intense and complex process of distilling all of your information into the most effective message possible, regardless of length. You’ll learn to trim your ideas for your intended audience and to communicate in the most appropriate timeframe for each situation. As attention spans get shorter and decision-makers have less time to absorb your ideas and presentations, it is imperative that you craft your message carefully, the first time, and tailor it specifically to your target.

Written for business executives, sales and marketing professionals, entrepreneurs, and anyone who aspires to be a lean communicator, Brief: Make a Bigger Impact by Saying Less provides the tools you’ll need to be tight and get it right.

Product details

  • File Size: 11638 KB
  • Print Length: 256 pages
  • Publisher: Wiley; 1 edition (January 23, 2014)
  • Publication Date: January 23, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #186,997 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?

Related media

Customer reviews

Top customer reviews

on October 28, 2014
Format: Kindle Edition|Verified Purchase
0Comment| 8 people found this helpful. Was this review helpful to you?YesNoReport abuse
on April 10, 2017
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on February 2, 2014
Format: Kindle Edition|Verified Purchase
0Comment| 13 people found this helpful. Was this review helpful to you?YesNoReport abuse

Most recent customer reviews

Set up an Amazon Giveaway

Brief: Make a Bigger Impact by Saying Less
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Brief: Make a Bigger Impact by Saying Less