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Bright-sided: How Positive Thinking Is Undermining America Paperback – August 3, 2010
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Barbara Ehrenreich's New York Times bestselling Bright-sided is a sharp-witted knockdown of America's love affair with positive thinking and an urgent call for a new commitment to realism
Americans are a "positive" people -- cheerful, optimistic, and upbeat: This is our reputation as well as our self-image. But more than a temperament, being positive is the key to getting success and prosperity. Or so we are told.
In this utterly original debunking, Barbara Ehrenreich confronts the false promises of positive thinking and shows its reach into every corner of American life, from Evangelical megachurches to the medical establishment, and, worst of all, to the business community, where the refusal to consider negative outcomes--like mortgage defaults--contributed directly to the current economic disaster. With the myth-busting powers for which she is acclaimed, Ehrenreich exposes the downside of positive thinking: personal self-blame and national denial. This is Ehrenreich at her provocative best--poking holes in conventional wisdom and faux science and ending with a call for existential clarity and courage.
- Print length256 pages
- LanguageEnglish
- PublisherPicador
- Publication dateAugust 3, 2010
- Dimensions5.51 x 0.7 x 8.11 inches
- ISBN-100312658850
- ISBN-13978-0312658854
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Editorial Reviews
Review
“Deeply satisfying. . . I have waited my whole life for someone to write a book like Bright-sided.” ―The New York Times Book Review
“A brilliant exposé of our smiley-faced culture.” ―Forbes.com
“Insightful, smart, and witty. . . Ehrenreich makes important points about what happens to those who dare to warn of the worst.” ―BusinessWeek
“Ehrenreich's examination of the history of positive thinking is a tour de force of well-tempered snark, culminating in a persuasive indictment of the bright-siders as the culprits in our current financial mess.” ―The Washington Post
“Bright-sided scours away the veneer of conventional wisdom with pointed writings and reporting. . . . Helping us face the truth is Ehrenreich at her best.” ―The Miami Herald
“Contrarians rejoice! With a refreshingly caustic tone, Barbara Ehrenreich takes on the relentlessly upbeat attitude many Americans demand of themselves, and more damagingly, of others.” ―USA Today
“A rousing endorsement of skepticism, realism, and critical thinking.” ―San Francisco Bay Guardian
“Ehrenreich delivers her indictments of the happiness industry with both authority and wit. . . . Bright-sided offers both a welcome tonic and a call to action--and a blessed relief from all those smiley faces.” ―The Plain Dealer
“Precisely crafted, hard-hitting. . . analysis of the national mass fantasy of wishful thinking ” ―The Dallas Morning News
“Relentless and persuasive. . . In a voice urgent and passionate, Ehrenreich offers us neither extreme [between positive thinking and being a spoilsport] but instead balance: joy, happiness, yes; sadness, anger, yes. She favors life with a clear head, eyes wide open.” ―San Francisco Chronicle
“Ehrenreich reprises her role as Dorothy swishing back the curtain on a great and powerful given.” ―The Oregonian
“A message that deserves to be heard.” ―Jezebel
“Gleefully pops the positive-thinking bubble. . . Amazingly, she'll make you laugh, albeit ruefully, as she presents how society's relentless focus on being upbeat has eroded our ability to ask--and heed--the kind of uncomfortable questions that could have fended off economic disaster.” ―FastCompany.com
“Ehrenreich convinced me completely. . . I hesitate to say anything so positive as that this book will change the way you see absolutely everything; but it just might.” ―Nora Ephron, The Daily Beast
“Ehrenreich delivers a trenchant look into the burgeoning business of positive thinking.” ―Publishers Weekly, starred review
“Bright, incisive, provocative thinking from a top-notch nonfiction writer.” ―Kirkus, starred review
“Wide-ranging and stinging look at the pervasiveness of positive thinking. . .” ―Booklist, starred review
“We're always being told that looking on the bright side is good for us, but now we see that it's a great way to brush off poverty, disease, and unemployment, to rationalize an order where all the rewards go to those on top. The people who are sick or jobless--why, they just aren't thinking positively. They have no one to blame but themselves. Barbara Ehrenreich has put the menace of positive thinking under the microscope. Anyone who's ever been told to brighten up needs to read this book.” ―Thomas Frank, author of The Wrecking Crew and What's the Matter with Kansas?
“Oprah Winfrey, Deepak Chopra, Andrew Weil: please read this relentlessly sensible book. It's never too late to begin thinking clearly.” ―Frederick Crews, author of Follies of the Wise: Dissenting Essays
“Barbara Ehrenreich's skeptical common sense is just what we need to penetrate the cloying fog that passes for happiness in America.” ―Alan Wolfe, author of The Future of Liberalism
“In this hilarious and devastating critique, Barbara Ehrenreich applies some much needed negativity to the zillion-dollar business of positive thinking. This is truly a text for the times.” ―Katha Pollitt, author of The Mind-Body Problem: Poems
“Unless you keep on saying that you believe in fairies, Tinker Bell will check out, and what's more, her sad demise will be your fault! Barbara Ehrenreich scores again for the independent-minded in resisting this drool and all those who wallow in it.” ―Christopher Hitchens, author of God Is Not Great: How Religion Poisons Everything
“In this hard-hitting but honest appraisal, America's cultural skeptic Barbara Ehrenreich turns her focus on the muddled American phenomenon of positive thinking. She exposes the pseudoscience and pseudointellectual foundation of the positive-thinking movement for what it is: a house of cards. This is a mind-opening read.” ―Michael Shermer, author of Why People Believe Weird Things: Pseudoscience, Superstition, and Other Confusions of Our Time
“Once again, Barbara Ehrenreich has written an invaluable and timely book, offering a brilliant analysis of the causes and dimensions of our current cultural and economic crises. She shows how deeply positive thinking is embedded in our history and how crippling it is as a habit of mind.” ―Thomas Bender, author of A Nation Among Nations: America's Place in World History
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Introduction
Americans are a “positive” people. This is our reputation as well as our self-image. We smile a lot and are oft en baffled when people from other cultures do not return the favor. In the well-worn stereotype, we are upbeat, cheerful, optimistic, and shallow, while foreigners are likely to be subtle, world-weary, and possibly decadent. American expatriate writers like Henry James and James Baldwin wrestled with and occasionally reinforced this stereotype, which I once encountered in the 1980s in the form of a remark by Soviet émigré poet Joseph Brodsky to the effect that the problem with Americans is that they have “never known suffering.” (Apparently he didn’t know who had invented the blues.) Whether we Americans see it as an embarrassment or a point of pride, being positive—in affect, in mood, in outlook—seems to be engrained in our national character.
Who would be churlish or disaffected enough to challenge these happy features of the American personality? Take the business of positive “affect,“ which refers to the mood we display to others through our smiles, our greetings, our professions of confidence and optimism. Scientists have found that the mere act of smiling can generate positive feelings within us, at least if the smile is not forced. In addition, good feelings, as expressed through our words and smiles, seem to be contagious: “Smile and the world smiles with you.” Surely the world would be a better, happier place if we all greeted one another warmly and stopped to coax smiles from babies—if only through the well-known social psychological mechanism of “mood contagion.” Recent studies show that happy feelings flit easily through social networks, so that one person’s good fortune can brighten the day even for only distantly connected others.1
Furthermore, psychologists today agree that positive feelings like gratitude, contentment, and self-confidence can actually lengthen our lives and improve our health. Some of these claims are exaggerated, as we shall see, though positive feelings hardly need to be justified, like exercise or vitamin supplements, as part of a healthy lifestyle. People who report having positive feelings are more likely to participate in a rich social life, and vice versa, and social connectedness turns out to be an important defense against depression, which is a known risk factor for many physical illnesses. At the risk of redundancy or even tautology, we can say that on many levels, individual and social, it is good to be “positive,“ certainly better than being withdrawn, aggrieved, or chronically sad.
So I take it as a sign of progress that, in just the last decade or so, economists have begun to show an interest in using happiness rather than just the gross national product as a measure of an economy’s success. Happiness is, of course, a slippery thing to measure or define. Philosophers have debated what it is for centuries, and even if we were to define it simply as a greater frequency of positive feelings than negative ones, when we ask people if they are happy we are asking them to arrive at some sort of average over many moods and moments. Maybe I was upset earlier in the day but then was cheered up by a bit of good news, so what am I really? In one well-known psychological experiment, subjects were asked to answer a questionnaire on life satisfaction—but only after they had performed the apparently irrelevant task of photocopying a sheet of paper for the experimenter. For a randomly chosen half of the subjects, a dime had been left for them to find on the copy machine. As two economists summarize the results, “Reported satisfaction with life was raised substantially by the discovery of the coin on the copy machine—clearly not an income effect.”2
In addition to the problems of measurement, there are cultural differences in how happiness is regarded and whether it is even seen as a virtue. Some cultures, like our own, value the positive affect that seems to signal internal happiness; others are more impressed by seriousness, self-sacrifice, or a quiet willingness to cooperate. However hard to pin down, though, happiness is somehow a more pertinent metric for well-being, from a humanistic perspective, than the buzz of transactions that constitute the GDP.
Surprisingly, when psychologists undertake to measure the relative happiness of nations, they routinely find that Americans are not, even in prosperous times and despite our vaunted positivity, very happy at all. A recent meta-analysis of over a hundred studies of self-reported happiness worldwide found Americans ranking only twenty-third, surpassed by the Dutch, the Danes, the Malaysians, the Bahamians, the Austrians, and even the supposedly dour Finns.3 In another potential sign of relative distress, Americans account for two-thirds of the global market for antidepressants, which happen also to be the most commonly prescribed drugs in the United States. To my knowledge, no one knows how antidepressant use affects people’s responses to happiness surveys: do respondents report being happy because the drugs make them feel happy or do they report being unhappy because they know they are dependent on drugs to make them feel better? Without our heavy use of antidepressants, Americans would likely rank far lower in the happiness rankings than we currently do.
When economists attempt to rank nations more objectively in terms of “well-being,“ taking into account such factors as health, environmental sustainability, and the possibility of upward mobility, the United States does even more poorly than it does when only the subjective state of “happiness” is measured. The Happy Planet Index, to give just one example, locates us at 150th among the world’s nations.4
How can we be so surpassingly “positive” in self-image and stereotype without being the world’s happiest and best-off people? The answer, I think, is that positivity is not so much our condition or our mood as it is part of our ideology—the way we explain the world and think we ought to function within it. That ideology is “positive thinking,“ by which we usually mean two things. One is the generic content of positive thinking—that is, the positive thought itself—which can be summarized as: Things are pretty good right now, at least if you are willing to see silver linings, make lemonade out of lemons, etc., and things are going to get a whole lot better. This is optimism, and it is not the same as hope. Hope is an emotion, a yearning, the experience of which is not entirely within our control. Optimism is a cognitive stance, a conscious expectation, which presumably anyone can develop through practice.
The second thing we mean by “positive thinking” is this practice, or discipline, of trying to think in a positive way. There is, we are told, a practical reason for undertaking this effort: positive thinking supposedly not only makes us feel optimistic but actually makes happy outcomes more likely. If you expect things to get better, they will. How can the mere process of thinking do this? In the rational explanation that many psychologists would offer today, optimism improves health, personal efficacy, confidence, and resilience, making it easier for us to accomplish our goals. A far less rational theory also runs rampant in American ideology—the idea that our thoughts can, in some mysterious way, directly affect the physical world. Negative thoughts somehow produce negative outcomes, while positive thoughts realize themselves in the form of health, prosperity, and success. For both rational and mystical reasons, then, the effort of positive thinking is said to be well worth our time and attention, whether this means reading the relevant books, attending seminars and speeches that offer the appropriate mental training, or just doing the solitary work of concentration on desired outcomes—a better job, an attractive mate, world peace.
There is an anxiety, as you can see, right here in the heart of American positive thinking. If the generic “positive thought” is correct and things are really getting better, if the arc of the universe tends toward happiness and abundance, then why bother with the mental effort of positive thinking? Obviously, because we do not fully believe that things will get better on their own. The practice of positive thinking is an effort to pump up this belief in the face of much contradictory evidence. Those who set themselves up as instructors in the discipline of positive thinking— coaches, preachers, and gurus of various sorts—have described this effort with terms like “self-hypnosis,“ “mind control,“ and “thought control.” In other words, it requires deliberate self-deception, including a constant effort to repress or block out unpleasant possibilities and “negative” thoughts. The truly self-confident, or those who have in some way made their peace with the world and their destiny within it, do not need to expend effort censoring or otherwise controlling their thoughts. Positive thinking may be a quintessentially American activity, associated in our minds with both individual and national success, but it is driven by a terrible insecurity.
Americans did not start out as positive thinkers— at least the promotion of unwarranted optimism and methods to achieve it did not really find articulation and organized form until several de cades after the founding of the republic. In the Declaration of Independence, the founding fathers pledged to one another “our lives, our fortunes, and our sacred honor.” They knew that they had no certainty of winning a war for independence and that they were taking a mortal risk. Just the act of signing the declaration made them all traitors to the crown, and treason was a crime punishable by execution. Many of them did go on to lose their lives, loved ones, and f...
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Product details
- Publisher : Picador; First edition (August 3, 2010)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 0312658850
- ISBN-13 : 978-0312658854
- Item Weight : 8.3 ounces
- Dimensions : 5.51 x 0.7 x 8.11 inches
- Best Sellers Rank: #85,477 in Books (See Top 100 in Books)
- #91 in Customs & Traditions Social Sciences
- #347 in Cultural Anthropology (Books)
- #1,623 in Sociology (Books)
- Customer Reviews:
About the author

BARBARA EHRENREICH is the author of fourteen books, including the bestselling Nickel and Dimed and Bait and Switch. She lives in Virginia, USA.
Customer reviews
Top reviews from the United States
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What's wrong with being sad and depressed when sick and suffering; horrified by the bombing of innocents; furious with inequality, racism, misogyny, ageism; outraged by corporate malfeasance and immunity? A little pessimism and skepticism is damn useful.
I suspect I'm in the minority when I say I don't believe having a positive, cheerful outlook will cure cancer. In fact, I don't think cancer, or any other illness, gives a fart if I'm chipper, whereas if I take it seriously and realistically, rather than being determinedly, insistently, optimistic as to the outcome, then although I may be bloody miserable, at least I'll be doing whatever it takes to improve my health. Oprah would probably disagree. She, and so many others in the Positive Thinking camp, would probably tell me I had brought the damn disease on myself due to negative thinking and that my negative thinking would be the death of me, literally.
Similarly, I believe no amount of 'visualizing' will 'manifest' my material desires. In other words, I won't get a Pulitzer by visualizing myself accepting it. I think the book THE SECRET is a dangerous fraud, although not a new one. Its bulls*** has been around since before Norman Vincent Peale.
And so on.
So, imagine my joy in reading a book, a well-researched, thoughtful one at that, which not only agrees with me (don't we all love being agreed with!), but one that also provides a history of where this idiotic belief system came from in the first place. And where did it come from? Ehrenreich tells us it comes from "New Thought" the 19th c. reaction to the more dour and punitive practices of Calvinism, which over time mutated into something just as useless and damaging. I didn't know that, but it makes perfect sense. These things are never new, they just slink around for years, shapeshifting as they go.
When she turns her gaze to the medical community, Ehrenreich knows what's she's talking about, having experienced cancer herself, and damn near choked to death on all the pink ribboned positivity everyone insisted she have, and the marketing of products like pink teddy bears and pink lipstick and pink everything that, she believes, serve more to infantilize women than empower them. Wouldn't you, she asks, rather have a skeptical, even pessimistic doctor who was going to explore ever treatment possible, do every test possible, rather than the positive-thinker who says, "oh, it's probably just a shadow on the x-ray. Meditate a bit. That'll do the trick."
She looks at the motivational gurus hawking their dubious wares; the corporations bullying their employees into faux positivity, to the detriment of both the employees and the bottom line; and the quacks claiming cheerfulness can improve the immune system and, as I said above, cure disease (research on the subject is laughably feeble and discounted). She takes us inside the mega-churches of abundance -- Joel Ornsteen and the ilk -- and doesn't hesitate to show us the little man behind the bedazzled curtain. She points a damning finger at how such 'Christian' churches are entirely concerned with materialism, in utter contradiction to the teachings of Christ. It reads like some bizarre heretical cult.
One of the most important sections for me had to do with the economic consequences of positive thinking, and how it contributed to the collapse of the Ponzi scheme the mortgage industry had become and the resultant economic meltdown. An eye-opener and must read.
Reading this wonderful book reminded me -- I met a man some years ago, a plumber and victim of the economic catastrophe, whose house was in foreclosure. He told me he wasn't worried because he was putting out great energy into the world and would soon -- he had no doubt -- be raking in cash as a motivational speaker to corporate executives. I suggested no amount of positive thinking would pay his back mortgage, and shouldn't he start working as a plumber again, a field in which he could make pretty good money, and renegotiate with his bank? He wouldn't be dissuaded and insisted he was plugged into the abundance of the universe. Well, okay, then. Of course he lost his house and, I'm sad to say, disappeared on down the road where he was sure he would find his pot of gold waiting.
The positive thinking camp would say he simply wasn't visualizing properly, that some wee dark pocket of negativity was holding him back from his best life. Ehrenreich would suggest his problem was the unreality inherent in ruthless optimism, because it kept his delusions intact and chasing after a sparkly carrot that not only would he never catch, but doesn't exist.
To be clear, Ehrenreich isn't extolling depressive, morbid crankiness and pessimism, just a dose of reality. Such reality might just help you get out of town before the pitchfork-waving mob arrives and get into the cellar before the tornado blows your roof off.
Thanks to Ms. Ehrenreich for her refreshingly honest book. We need many more to fix our country and our lives.
Ehrenreich is a persuasive and provocative writer, and in this work she delves into the history of the American obsession with positive thinking, and what she sees as its inevitable downside. Believing that you can influence events in the outside world a la "The Secret" is, she says, ridiculous, and based on an entirely selfish worldview to boot. Trying to "think positive" about things that are actually negative, such as poverty and disease, will just cause you to be do nothing to fix fixable problems, or be complicit in systemic forms of injustice. Focusing on your own inner feelings is at best ineffective, and at worst actively harmful. As Ehrenreich points out, relentless positivity is the domain not of healthy societies, but of totalitarian regimes engaged in explicit mind-control. The fact that America has fallen into this trap should be very concerning.
Ehrenreich's thesis and writing will probably come as a shock to many readers. Some will find it bracing, some disturbing, but in either case, she makes a good case for re-examining our American focus on positive thinking and trying to achieve personal happiness through thinking the right thoughts. She concludes by exhorting readers to focus less on their own self-involved desires, and more on making a better world for everyone, and her writing is stirring enough that perhaps some will respond.
Top reviews from other countries
She cites a guru who said, "the mind is actually shaping the very thing that is being perceived." There is a long tradition in the USA of this kind of mind-over-matter idealism: it includes William James, Ralph Waldo Emerson, Mary Baker Eddy (the founder of Christian Science), Norman Vincent Peale (The power of positive thinking), Dale Carnegie (How to make friends and influence people), Scott Peck (The road less travelled), Tom Peters (The pursuit of wow), Deepak Chopra (Quantum healing), Oprah Winfrey, and Rhonda Byrne (The Secret). Byrne evilly said that tsunamis only happen to people who are `on the same frequency as the event' - blaming people's personalities for their deaths.
In the field of health, `positive thinkers' tell us that being positive will help to cure cancer. But research has found no such link: see for example James Coyne et al, `Psychotherapy and survival in cancer: the conflict between hope and evidence', Psychological Bulletin, 2007, 133, 3, 367-94, and `Emotional well-being does not predict survival in head and neck cancer patients', Cancer, 2007, 110, 11, 2568-75. So, even if you believe, with Ann McNerney, that, "Cancer will lead you to God" (The gift of cancer: a call to awakening), `positive thinking' won't make you better.
The business world loves positive thinking. The US market for motivational products is worth $21 billion a year and companies use them against their workers. For instance, AT&T sent staff to a motivational event on the same day it announced 15,000 redundancies. The motivator's message? "It's your own fault; don't blame the system; don't blame the boss - work harder and pray more."
Ehrenreich presents us with this striking image: "a candlelit room thick with a haze of incense, 17 blindfolded captains of industry lay on towels, breathed deeply, and delved into the `lower world' to the sound of a lone tribal drum. Leading the group was Richard Whiteley, a Harvard business school-educated best-selling author and management consultant who moonlights as an urban shaman. `Envision an entrance into the earth, a well, or a swimming hole', Whiteley half-whispered above the sea of heaving chests. He then instructed the executives how to retrieve from their inner depths their `power animals, who would guide their companies to 21st century success'."
A third of British CEOs of FTSE 100 companies used such personal coaches in 2007. The debt crisis was built on runaway positive thinking. As Ehrenreich notes, "the recklessness of the borrowers was far exceeded by that of the lenders, with some finance companies involved in subprimes undertaking debt-to-asset ratios of 30 to 1."
The promoter of a master's programme in `positive psychology' at the University of East London saw `healthy British scepticism' as one of the `challenges' facing her. But we need to be sceptical, to see things as they are, not as we wish them to be. We need not `positive thinking' but real thinking.
Ehrenreich has several distinct strands to her book. She kicks off with her experience at the age of about sixty when diagnosed with breast cancer. To her amazement she stumbled across on an entire industry in the US devoted to presenting the disease as little short of the best thing that could ever happen to a woman.
Other chapters analyse how the school of mindless optimism was born with Mary Baker Eddy, fed the subprime scandal and has come to infect mainstream corporate management thinking. Anyone who has sat through a toe-curling session by a motivational speaker at a company off-site will chuckle in recognition.
Ehrenreich has evidently survived her brush with cancer without resorting to a whacky, manic outlook. And her book is far from down at the mouth. It is a good read, sceptical but sane, probing yet witty. There are especially amusing interviews with "positive thinking" gurus at various stages of derangement.
One gap is that she does not discuss cognitive behaviour therapy. This is successful in treating depression by eliminating negative thoughts that tend to reinforce themselves - at least the National Health Service, which now stumps up for the treatment, believes so.
In short, this is a book for grown-ups baffled by the credulity of others, and perhaps their own. A life-changing book? No, but its explanation of how fads have entered the mainstream will certainly generate a wry smile.
When your friend has cancer and you say things like "my thoughts and prayers are with you" instead of "Hey, how are you? Tell me about how you're feeling? What are you thinking?" you're kinda just telling them you don't want to hear it and that they should just shut up and be positive. Such a shame.






