From the Inside Flap
Sarah Lacy is an international journalist with more than a decade of experience covering the ups and downs of global innovation. In Brilliant, Crazy, Cocky, she spends more than forty weeks in eleven countries to bring a bold perspective on what can make or break new high-growth businesses in developing countries.
From Rwanda to Brazil, from Israel to India, Lacy travels from exploding megacities to sprawling slums, meeting the daring and inspiring entrepreneurs who are turning local chaos and basic human needs into often-staggering profits. Through her eye-opening reporting, she tells the true story of opportunity in this globalized world, and it goes well beyond call centers and outsourcing.
Brilliant, Crazy, Cocky delivers dramatic narratives from the front lines of countries stirred by turmoil and teeming with billions of people who have nothing to lose and everything to gain by embracing global investment and technology.
In doing so, it shines a spotlight on the slowing growth of business in America. In forty years, the United States will be the only current G7 nation that will remain one of the seven largest economies in the world. Only by studying the rising entrepreneurial stars of our future economic neighbors can we learn how to compete and thrive within this new world order.