- Hardcover: 242 pages
- Publisher: Wiley; 1 edition (February 8, 2011)
- Language: English
- ISBN-10: 0470580097
- ISBN-13: 978-0470580097
- Product Dimensions: 6.4 x 0.9 x 9.4 inches
- Shipping Weight: 15.2 ounces (View shipping rates and policies)
- Average Customer Review: 21 customer reviews
- Amazon Best Sellers Rank: #2,062,183 in Books (See Top 100 in Books)
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Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos Hardcover – February 8, 2011
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gripping a fabulous paean to hard-core entrepreneurial spirit original, penetrating and brilliantly entertaining. (Telegraph.co.uk, February 2011).
From the Inside Flap
There are many paths to entrepreneurial success, but none of them are easy. Each requires a compelling and intoxicating combination of guts, hard work, talent, timing, and luck. In a world where new superpowers are emerging from the chaos, colonialism, and confusion of the twentieth century, those stakes have been raised and the potential to create new billion-dollar powerhouses has been multiplied. Massive resources are coupled with unprecedented levels of risk, making the journey towards building truly innovative new businesses more unpredictable than ever.
Sarah Lacy is an international journalist with more than a decade of experience covering the ups and downs of global innovation. In Brilliant, Crazy, Cocky, she spends more than forty weeks in eleven countries to bring a bold perspective on what can make or break new high-growth businesses in developing countries.
From Rwanda to Brazil, from Israel to India, Lacy travels from exploding megacities to sprawling slums, meeting the daring and inspiring entrepreneurs who are turning local chaos and basic human needs into often-staggering profits. Through her eye-opening reporting, she tells the true story of opportunity in this globalized world, and it goes well beyond call centers and outsourcing.
Brilliant, Crazy, Cocky delivers dramatic narratives from the front lines of countries stirred by turmoil and teeming with billions of people who have nothing to lose and everything to gain by embracing global investment and technology.
In doing so, it shines a spotlight on the slowing growth of business in America. In forty years, the United States will be the only current G7 nation that will remain one of the seven largest economies in the world. Only by studying the rising entrepreneurial stars of our future economic neighbors can we learn how to compete and thrive within this new world order.
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Lacy produces succinct summaries of the local factors in each case which direct the way ideas are harnessed and how new business is established and encouraged.
A theme which fascinates is how in each case if you improve the lot of the ideas people and encourage them to get established, the flow- on effects for many of the really disadvantaged are hugely enhanced as jobs are created and money is put into circulation. Quite simply it is a record of differing approaches to the way entrepreneurs ultimately give people a plan and hope for the future because they have the dignity of a job and the ability to make a contribution.
The book primarily focuses on five emerging markets: China, India, Israel, Rwanda and Brazil. Each has it's own set of strengths and weaknesses. India has it's "invisible infrastructure" including mobile telephony and it's service economy. Israelis "make great entrepreneurs" who live like there is no tomorrow.
While China is a notoriously difficult country to do business in, it's emerging as the leading world powerhouse. Things move faster in China and millions of people have been moved out of poverty in the last decade. It's communism that has embraced capitalism.
A lot of this information isn't news to most people who follow technology, world economics, and venture capital. It's the personal touch that Lacy brings to the table. It's the inspiring personalities, like Marco Gomes in Brazil, brought up in a poor farming community to becoming a successful internet advertising entrepreneur. And, in a recent interview, Lacy says that her dream coffee date would be Pony Ma, CEO of Tencent, a Chinese company that is now the third largest internet company in the world.
Lacy tells us their life stories, so we get to know them more intimately and understand the risks and struggles they went through, especially in their nascent markets.
The beginning of the book puts the U.S. economy in it's place. And it's not a pretty picture. More money is flowing away from Silicon Valley as more venture capitalists start investing in the new emerging markets like China and Brazil where there are greenfield opportunities that aren't bogged down with heavy regulations, like Sarbanes Oxley.
Sarah says she hopes "Everyone in the US reads my new book -- less for royalties and more to raise awareness about the amazing entrepreneurs in the emerging world." This, "Brilliant, Crazy, Cocky..." book is Sarah's third and it's served to make her name synonymous with technology, venture capital and savvy entrepreneurs. Now on a global scale. Let's hope she writes another, this time about smart and inspiring entrepreneurs in Russia, Scandinavia, Mexico...
The book could serve as a wake-up call for the US. Lacy presciently quotes Gary Pisano of Harvard Business School: "The prevailing view of the past 25 years has been that the U.S. can thrive as a center of innovation and leave the manufacturing of products it invents and designs to others. Nothing could be further than the truth." Lacy then adds that "[b]y not making things anymore, the United States is losing touch with how to invent."
Stepping up to fill the void? The 'brilliant, crazy, and cocky' that fill these pages.
Main complaint is poor copy-editing. (The expression is "vale of tears", not "veil of tears.")
If you love to travel, if you are an entrepeneur, if you are interested in tech advancement, read this book.
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Tl;dr: A great tentrepreneurship introduction to six countries; China, Israel, Indonesia, Brazil, India and...Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0Read more