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How to Bring a Product to Market for Less than $5,000 Paperback – November 5, 1991

4.1 out of 5 stars 5 ratings

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Describes how the small businessman, entrepreneur or investor can take the right product to the marketplace for the smallest possible investment. Clear, step-by-step guidelines explain how to evaluate an idea as well as how to get inside advice on whether the product idea will work. Focusing on sales and marketing, it details product appeal; how to set up a product flow chart; how to predetermine manufacturing costs; how to keep expenses low; when to do a business plan and more. The author gives numerous examples of the right and wrong moves other people have made when marketing an idea.

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Reviewed in the United States on December 30, 2015
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Reviewed in the United States on December 23, 2014
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5.0 out of 5 stars A bible for new product garage startups
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