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On the Brink: A Fresh Lens to Take Your Business to New Heights Hardcover – July 5, 2016
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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''Andi's perspective and voice are original and come from a deep understanding of corporate anthropological techniques and years of working with companies struggling to find new answers to the old question of how to grow their business in an ever rapidly changing environment. The book is a must read for businesses looking to differentiate themselves, create value, and thrive. Andi is a master at breaking down the complex and varied options businesses face into a clear cohesive strategy, brand, and set of implementation tactics--a rare combination of talents.'' --Carmen Effron, Founder and CEO of C F Effron Company
''Andrea Simon's book, On the Brink, provides a unique contribution to the overwhelming number of books on leadership and organizational improvement. She applies rigorous anthropological methods that highlight issues and resolve problems that would not be recognizable otherwise. This is not the standard consultant's interpretation of well-known corporate examples. It provides a thoughtful and insightful perspective that brings to light new and important perspectives useful to any manager.'' --Kim Cameron, PhD, Ross School of Business, University of Michigan
''All of us who run businesses tend to feel confident that we excel at what we do and that we use our resources wisely. However, Andi Simon's eye-opening approach to business reveals that any organization can constantly improve and grow. Through common-sense tactics and spot-on insights, Andi Simon has created a wonderful resource for the innovative business leader.'' --Tom Struzzieri, Founder and CEO, HITS, Inc.
''Andi Simon's book On the Brink is a powerful toolbox of ideas and practices for crafting breakthrough business strategies, delivered through real-life stories. With her engaging style, Simon now adds 'storyteller' to her impressive credentials as a strategist, change agent, and corporate anthropologist.'' --Lisa Perrine, EdD, CEO, Cibola Systems
About the Author
Andrea Simon, ''Andi,'' is a corporate anthropologist who specializes in working with organizations that need or want to change. Her company, Simon Associates Management Consultants (SAMC), applies the theories, methods, and tools of corporate anthropology and ethnographic research to businesses and not-for-profit organizations. Dr. Simon formed SAMC to help companies and organizations adapt to changing times. Her proprietary ChangeMap™ process enables companies to envision a future and then ''reverse plan'' to ensure that the vision is achievable.
Dr. Simon is a trained practitioner in Blue Ocean Strategy® and since 2007, has given over 250 CEO workshops and speeches on the topic and consulted with a wide range of clients to help them redesign their strategies and open new markets. She has appeared on Good Morning America and has been interviewed for The Washington Post, Business Week, and Forbes, and has written for FierceHealthcare, Executive Street blog, and American Banker. A widely engaged speaker, she has conducted workshops and speeches for Vistage International, TEC, and The Executive Council and has presented keynote speeches and workshops at the National Association of Electrical Distributors, Family Firm Institute, IACC, ABIT, Society for Healthcare Strategy and Market Development, and the Forum for Healthcare Marketing, among others.
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As a psychologist working with parents and families who are looking to get unstuck, I was fascinated to realize that the tools and approach that Andi uses with her companies, I could use with my families to facilitate growth.
I believe this book is a valuable read for both business and non business professional who are looking for new insights in how to facilitate change and growth
I'm retired. But, I wish the people that I worked with and for had the insights that 'On The Brink' recommended and could appreciate a different approach to 'the way it's always been done.'
Dr. Simon give her readers "new eyes" for opportunities that can bring both growth and profits. Her techniques require only investment of time and focus. Highly recommended for the entire management team.
I'd highly recommend this to any colleague, business-minded friend, or even peer looking to gain insights into how businesses can course-correct right before it's too late.
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