- Paperback: 301 pages
- Publisher: Taylor Trade Publishing (March 31, 1995)
- Language: English
- ISBN-10: 1566251141
- ISBN-13: 978-1566251143
- Product Dimensions: 6.4 x 0.8 x 9 inches
- Shipping Weight: 1 pounds
- Average Customer Review: 2 customer reviews
- Amazon Best Sellers Rank: #3,087,610 in Books (See Top 100 in Books)
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Broadcasting Realities Paperback – March 31, 1995
About the Author
Ken is a graduate of Harvard University and Cornell Law School. He is the founder and CEO of Ken Lindner & Associates, which represents over 300 of this countrys finest broadcast journalists. The agencys clients include: Matt Lauer, Elizabeth Vargas, Lester Holt, Nancy ODell, Shaun Robinson, Natalie Morales, Dayna Devon, Giselle Fernandez, etc. He has negotiated or worked on more than 3,000 contracts for broadcasters. Called the Master of Career Choreography, Lindner has made his mark by helping his clients reach more informed, constructive, and enhancing career decisions.
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What I didn�t know, until I read this groundbreaking book is how TV ratings, the money brought in by advertising dollars as a result of those ratings, and how sensational stories played a much larger role in what stories are aired to the unknowing public.
I was disheartened, as many journalists are today. This book also exposed how unstable broadcast journalism is in terms of a secure job. Linder explains how a network can simply buy out your contract, and replace you. That�s why you will see a face on the 6:00 news and three months later they�re not in your viewing area. They had to find a new position, in a smaller, or sometimes if they are fortunate, a larger market.
This book is crucial to learn about the true ins and outs of this business. What many do not realize, is that News is a BUSINESS.
If you have a voice, and want your opinion heard, become an author, or a commentator, because a journalist cannot get involved in the story. That�s the number one rule in ethical journalism. The job is to report both sides of the story, period.
Additionally, this insightful book teaches you exactly what you need to do to get a broadcasting job to begin with. Ken Linder did such an outstanding job explaining the true gist of the business, that I became an author instead. I am deeply grateful to him for writing this book. It is packed with information that is difficult to find at best. Thank you Ken, your book deserves 10 stars!
Barbara Rose, Ph.D. author of Stop Being the String Along: A Relationship Guide to Being THE ONE and If God Was Like Man
Editor, inspire! magazine