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Steve Phillips

Brown Is the New White: How the Demographic Revolution Has Created a New American Majority Hardcover – February 2, 2016

by Steve Phillips (Author)

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* NEW YORK TIMES BESTSELLER * WASHINGTON POST BESTSELLER * Despite the abundant evidence from Obama's victories proving that the U.S. population has fundamentally changed, many progressives and Democrats continue to waste millions of dollars chasing white swing voters. Explosive population growth of people of color in America over the past fifty years has laid the foundation for a New American Majority consisting of progressive people of color (23 percent of all eligible voters) and progressive whites (28 percent of all eligible voters). These two groups make up 51 percent of all eligible voters in America right now, and that majority is growing larger every day. Failing to properly appreciate this reality, progressives are at risk of missing this moment in history--and losing.

A leader in national politics for thirty years, Steve Phillips has had a front-row seat to these extraordinary political changes. A civil rights lawyer and a senior fellow at the Center for American Progress, Phillips draws on his extensive political experience to unveil exactly how people of color and progressive whites add up to a new majority, and what this means for U.S. politics and policy. A book brimming with urgency and hope, Brown Is the New White exposes how far behind the curve Democrats are in investing in communities of color--while illuminating a path forward to seize the opportunity created by the demographic revolution.

Print length

224 pages
Language

English
Publisher

The New Press
Publication date

February 2, 2016
Dimensions

5.5 x 0.9 x 8.3 inches
ISBN-10

1620971151
ISBN-13

978-1620971154
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Editorial Reviews

Review

Praise for Brown Is the New White
"It's good news that, by some ways of figuring, America already has a progressive, multiracial majority. Now we all need to get to work mobilizing ourselves so that actual political power reflects that new math―this volume is a big help!"
―Bill McKibben, environmentalist and author of Hope, Human and Wild

"[A]stute...Phillips' writing style is clear and concise―laying out his argument with deceptively simple grace."
― The Root

"A detailed, data-driven illustration of the rapidly-increasing number of racial minorities in America."
―NBC News

"This slim yet jam-packed call to action will be in demand, both because Phillips is a popular pundit and because the time is ripe for an upheaval in politics-as-usual."
― Booklist

"[M]akes a compelling argument for prioritizing people of color in campaign design."
― Publishers Weekly

"Steve Phillips is not only an author writing about the potential of a 'New American Majority.' He is one of its gifted architects, an innovator with deep roots in electoral politics and a passion for connecting people of every race and background in common purpose. His energetic book, Brown Is the New White, is both a fascinating exploration of today's rapidly changing demographic landscape and an opportunity to see the future through the eyes of one of America's most engaging public servants and progressive political minds."
―Henry Louis Gates Jr., Alphonse Fletcher University Professor, Harvard University

"A passionate discussion of race and politics sure to inspire heated debate and, hopefully, proactive solutions."
― Kirkus Reviews

"A must-read for anyone seeking to make change happen, from small towns to the halls of Congress to the White House."
―John Podesta, former Chief of Staff to President Bill Clinton and former Counselor to President Barack Obama

"Steve Phillips has a deep understanding of how the civil rights movement changed America. His book sparks an important conversation about what increasing racial and cultural diversity will mean for American politics and policy."
―Senator Cory Booker

"A wake-up call showing that conservatives are actively courting Latino voters, knowing they must expand their tent. Progressives had better heed this call and invest in a broader, more ambitious strategy to solidify the support of the Obama coalition."
―Maria Echaveste, former White House deputy chief of staff to President Bill Clinton

"In this compelling new book, Steve Phillips lays out the plain facts regarding why progressives must act now to turn America's changing demographics into a political majority that could lead our nation for decades to come."
―Congressman Mark Takano

"Steve Phillips has been far ahead of the curve in understanding not only where America is but what America will be. Both the analysis and vision that runs through this book should be required reading for all policy makers and political leaders committed to ensuring our country works for all of us."
―Neera Tanden, president, Center for American Progress

"Steve Phillips understands, honors, and illuminates how the transformational work of Dr. King fundamentally changed the composition of the country such that justice-making is possible now more than ever. Decades after Nixon's cynical political calculation, the time is ripe for a new Southern strategy. This book helps point the way."
―Reverend Raphael Warnock, senior pastor of Ebenezer Baptist Church, spiritual home of the Reverend Dr. Martin Luther King Jr.

"Steve Phillips has provided a vital roadmap to a more hopeful, more inclusive America. Let's pay attention to this important book as we gear up, in 2016, to use our votes to make real change."
―Van Jones, founder, the Dream Corps, CNN contributor, and author of The Green Collar Economy and Rebuild The Dream

About the Author

Steve Phillips became the youngest person ever elected to public office in San Francisco and went on to serve as president of the Board of Education. He is a co-founder of PowerPAC.org, a social justice organization that conducted the largest independent voter mobilization efforts backing Barack Obama, Cory Booker, and Kamala Harris. In 2014, he co-authored the first-ever audit of Democratic Party spending and was named one of "America's Top 50 Influencers" by Campaigns & Elections. He has appeared on multiple national radio and television networks, including NBC, CNN, Fox News, and TV One. He was a featured speaker at the City Club of Cleveland in 2014, and his address on race and politics was nationally broadcast on C-SPAN. He holds a BA from Stanford University and a JD from Hastings College of the Law. He is the author of the New York Times bestseller Brown Is the New White.

Product details

Publisher ‏ : ‎ The New Press; Revised, Updated ed. edition (February 2, 2016)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 1620971151
ISBN-13 ‏ : ‎ 978-1620971154
Item Weight ‏ : ‎ 15 ounces
Dimensions ‏ : ‎ 5.5 x 0.9 x 8.3 inches

Best Sellers Rank: #402,690 in Books (See Top 100 in Books)
- #145 in Demography Studies
- #355 in Political Parties (Books)
- #583 in Elections

Customer Reviews:
154 ratings

Customer reviews

5 star		82%
4 star		13%
3 star		4%
2 star		1%
1 star		1%

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Top reviews from the United States

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remadrid17

Phenomenal

Reviewed in the United States on December 1, 2017

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A page Turner at every second. Extensive research and empirical data that makes this book a must read (even if you're not drawn to these types of books). You will come away with a wealth of knowledge and questions as to why the political landscape for Democrats remains so complex when you have guidebooks like the one Steve writes. Don't miss out on this book

7 people found this helpful

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George Fulmore

Exceptional Insights and Vision

Reviewed in the United States on August 5, 2017

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This is one heck of a book. It covers a lot of ground, but, in the end, to me, it all fits together and makes sense.
The thesis that is repeated throughout the book is that there is a political majority in the U.S., if White liberals/progressives and the progressive people of color, mainly Blacks, Latinos and Asians, band together in elections.
This New American Majority, primarily under the Democratic Party, controls at least 51 percent of the American voters, and growing. Progressive whites make up about 28% of the electorate; progressive people of color make up another 23%. And, their numbers and percentages are growing. (Other whites are at 43%; other people of color are the remaining 6%.)
The author points out that Democrats have not won the majority of white voters in a Presidential election since the days of Lyndon Johnson. And trying to win national and other elections by pouring money into TV and other ad campaigns is generally not effective in wooing white independent voters. It is better to spend that money courting progressive minority voters, even to the extent of driving them to the polls.
The famous quote by Andrew Young about the “smart-ass white boys who think they know everything” is noted as important in all this by the author, as is the fact that Barack Obama won the primary over Hillary Clinton in 2008, not primarily because of smart white boys running his campaign, but because of the huge minority vote Obama brought out.
The trouble with the smart-ass white boys, per the author, is that they “don’t reflect the composition of the New American Majority and (they) lack the cultural competence to communicate with its members.”
In short, for Democrats, trying to win elections with white voters is a losing strategy. A winning strategy is to turn out the New American Majority, which “cannot win going forward without large and enthusiastic support from people of color.”
But, even with the demographic projections of more and more voters who are of color, no one should think that forming this coalition of progressives is going to be easy. Says the author, “this country has been obsessed with white people for 409 years.” And, “The White superiority mind set is now so deeply embedded in the cultural fabric of the nation that it infects – and devalues -- nearly every facet of modern life.”
Whites run most of the businesses in the country. They make up most of the reporters and those in government positions. And, they have most of the money, which supports a continuation of privilege and advantage. And, to make things worse, they, in general, lack the “cultural competence” to understand or relate to minority communities.
What we have here, for the most part understandably, is the lack of trust and communication between these progressive groups. But, if these two groups do not unify to find unifying candidates and/or to get out to vote, they are not going to win elections. Furthermore, for the New American Majority to be successful, it must be led by people who understand and appreciate the dreams of people of color. And, per the author, “To win, one needs a rich message that resonates and inspires those who have experienced and still battle discrimination and injustice.”
The author explains that white people started to accumulate most of the money after World War II, as the G.I. Bill and federal housing programs kicked in, primarily to the benefit of whites. This left people of color way behind, and, per the author, “It is nearly impossible for the people of color (today) to catch up.” Today, white households, on average, have about 12 times more money than Blacks, and 10 times more money than Latinos.
But here is where issues can bring all progressives together. Such issues would include:
• Demands and implementations of equality in public schools
• Immigration Reform that includes a path to citizenship for the approximately 11 million undocumented U.S. residents
• The agreement to combat climate change
• Tax reform and government programs to reduce inequality in income, the wide gaps in total wealth, and the advantages of inherited wealth
• Programs dedicated to helping people of color buy homes
• More control over the rising costs of health care, and the guarantees of access and affordability to quality health care for all
• A dedication to encourage and aid progressive people of color to enter politics and government service
These are the kinds of issues that can bring progressives, both white and of color, together to form the New American Majority in American politics.
But the author also makes the point that the conservatives and Republicans are lying in the weeds waiting to upset this applecart. As the author says, “Conservatives can count.” They will try to suppress the votes of people of color. They will try to entice them to think that charter schools and such will be to their benefit. They will spend tons of money to lure people of color to reject the offerings of the New American Majority.
And, of course, fear of change can affect white progressives. It is not always easy to give up political power, e.g., all-white city councils or school boards. Or to see neighborhoods “change.”
And on the other side, says the author, “People of color also need to learn about groups other than their own, including progressive whites, and they need to prepare themselves for the responsibility of leadership, by learning the skills and developing the habits required to bring about meaningful social change.”
The author ends the book with some compelling works from Martin Luther King, who in accepting the Nobel Peace Prize in 1964 said, “I have the audacity to believe in a world where peoples everywhere can have three meals a day for their bodies, education and culture for their minds, and dignity, equality and freedom for their spirits.”
To get there, says the author, “will require profound political change, considerable personal courage, and tireless organizing and advocacy….We have a moment where we can make history and make a better world for those who come after us.”
Can I get an “Amen” for that?
In conclusion, I recommend the book highly, if any of the above interests you. As I said in the beginning, to me, this is an important book. There is much more in it than I have been able to put in this review.
Finally, I think that this is far from the last that we will be hearing from the author, Steve Phillips.

10 people found this helpful

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Roderick

Excellent! The racial makeup of America is changing.

Reviewed in the United States on December 4, 2018

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This is a must read. This book help me to understand the present white American rage and desperation as both privilege and power is eroding before our eyes. Excellent! The color of America is changing and it’s hue will be drawn across every line in America. It’s a new day in America as the majority becomes the minority. Phillips captures its political impact. He raises the question as to what the political landscape will be now that it has browned.

Reviewed in the United States on August 1, 2016

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Excellent read and factual data supports the underline premise that people of color along with white progressives hve the political power to transform the USA into a more equItable country for all! Must read if you believe in the founding principles of America!

6 people found this helpful

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Stephan Mahan

A "must" Political Read!!

Reviewed in the United States on April 4, 2016

Verified Purchase

This was a very compelling "read." Steve Phillips does a great job of compiling and dispensing the change that is occurring in the country's electorate. He has an easy writing style that makes voting trends, stats and voting history easy to understand. He shows His bias as far as being a Progressive but He is still able to present this information in a fair & balanced way. This book could be used by Progressives or Conservatives to pretty much ensure successful elections in the future. A must read if You are interested in elections, policies, voting projections or politics in general.

8 people found this helpful

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Khalina

like me, who have always considered ourselves the minority

Reviewed in the United States on March 14, 2016

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I thought this book was going to be just interesting, but in fact, it was eye-opening. Steve Phillips has taken the bits and pieces of history I learned from school (the Pilgrims, slavery, Native Americans, Chinese immigrants) and wove that history together with the results of the GI Bill, the Civil Rights Movement and the deference to white swing voters which still exists today. Ultimately, the message is clear. For those, like me, who have always considered ourselves the minority, we are now the voting majority and can influence millions of others American lives with votes on progressive issues such as health care, immigration and environmental justice. This isn't the time to ignore politics if you've previously thought politics doesn't matter. If you're a progressive (whatever your skin color), you have more power than ever to influence future generations of Americans now. I've never felt so optimistic about the future!

4 people found this helpful

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Ginny-Ginger

Five Stars

Reviewed in the United States on November 14, 2016

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Husband and I loved it.

2 people found this helpful

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M Brady