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Build Your Beverage Empire Paperback – February 13, 2009
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From the Author
The Beverage Development, Beverage Marketing and Time Saving Guide
The Beverage Industry can be a lot of fun and very exciting. You can use your creative side in beverage development as well as your business experience and knowledge in beverage sales and distribution.The BIG problem is there is not a lot of information out there for new entrepreneurs or even for existing executives.
In writing the book I spoke with more than 300 new beverageentrepreneurs as well as many distributors and executives from small and largebeverage brands. They contributed themost to the book as they asked me hundreds of questions about the industry, howto get started, how to sell and much more.Everything was discussed, from beverage development to branding and evenexpanding outside of the country. All those questions and the answers make this book.Thank you to all that contributed.If you have questions that are not covered in this book I will add themin the next edition. Just contact me and send me your questions.
From the Back Cover
"The Beverage Industry Bible"
Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila, beer or any other type of beverage.
This is a step by step guide that teaches you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets.
This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution.
Discover every single sales and distribution channel & how to penetrate it with your beverages
Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts on beverage branding, sales & marketing.
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Top customer reviews
If you want to learn about the beverage industry, you're better off spending 50 bucks on joining up at BeverageSchool (dot) com. They have many insiders and consultants delivering up real actionable information and clarity about what it really takes. For example one of the guys (can't think of his name at the moment), he says normally it will take at least $20k to startup, though he seen some people really bootstrap it for $10k or a little less, but it's very rare. It's that kind of info that I need to know. Also I learned that sampling is the most effective for marketing strategy, even more so than celebrity endorsement, it has 40% conversion rate.
Anyways, that's just my 2 cents of what I found to be the most helpful available online.
Back to the book, I would've just gave the book one star, but I figured it did offer some information and wasn't completely drivel. But I wouldn't waste your time.
Please don't buy this book. Save your money.
Chief Mexpert Officer
Mexico Sales Made Easy
It reiterate the fundamentals, such as avoiding the paralyzes by analysis rut. All your "ducks" do not have to be lined up to proceed. The biggest take away was really simple and obvious. It echoed a sentiment we all sometimes have to hear over and over; You don't have to see the entire staircase to take the first step...MLK.
To add insult to injury, I hired Jorge after reading the book, in a desperate attempt to see if maybe he could help me out with my beverage. Turns out, he's just the same in real life as he is in the book: all talk, no action, no insight, no help.
Most recent customer reviews
I would strongly recommend it for purchase.