Build & Imagine Creativity Castle (magnetic building set)
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- This is a castle themed magnetic building set that runs on pure imagination
- Children combine the colorfully illustrated magnetic panels any way they like to build a custom castle that is different each time they play
- They can also change their story with magnetic accessories that stick to the floors, walls, and wooden characters
- Unlike a big bulky dollhouse that just sits there in a static position, this packs away neatly, and children can build it a new way each time
- Its building blocks meets dollhouse meets dress up characters. And we made this Playset a castle theme to appeal to both girls and boys
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Creativity castle is a magnetic building set that runs on pure imagination. Join colorfully illustrated magnetic panels to build a custom castle that’s different each time you play. Bring your scene to life with two sturdy wooden characters and whimsical magnetic costumes and props. Designed in California by the "Rising Star Toy Inventor of the Year". Winner of the PAL award for language learning.
From the Manufacturer
Watch your child become a designer, builder, and storyteller right before your eyes. Build & Imagine’s colorful illustrated StoryWalls connect magnetically to build a world where dress-up characters work and play. It’s the fun of a dollhouse with the enrichment of a building set. What makes this set really special compared to other magnetic building toys is the pictures. All the illustrations spark storytelling possibilities. Instead of just building a structure, you are building a scene for your stories.
Kids aren’t limited to one design—they can quickly reconstruct the castle into whatever structure suits them. They can also change their story with magnetic accessories that stick to the floors, walls, and wooden characters. You get to build, you get dress-up characters, and you get the imaginative play of a dollhouse! It’s three toys mashed into one enriching play experience that keeps kids engaged for hours.
Build Creativity Castle a new way, every time you play! Durable StoryWall panels connect magnetically.
Customize your adventure. Magnetic accessories stick to the panel walls and wooden dress-up dolls.
The working castle door provides a grand entrance to your royal adventure.
Includes 14 illustrated magnetic building panels, two dress-up dolls and 63 magnetic accessories. Features adventurous royals Willow and Dane, a working drawbridge castle door, banquet hall, throne room, marketplace, horse stable, kitchen, bedroom, towers, archery, a dungeon, weaving room, and much more! It’s BIG open-ended play that breaks down neatly for easy storage and travel.
Describe your product in 3 words.
Build and Imagine
How did you come up with the idea for this product?
Building toys have been one of the hottest categories, and I wasn’t seeing enough that is engaging for girls, so I combined several things girls have loved. Its building blocks meets dollhouse meets dress-up dolls. Turns out, boys love our sets too. This castle is designed to inspire both girls and boys to build.
What makes your product special?
As a parent, you want to choose a toy that is going to be enriching for your child. But even more so, you want to make sure the toys you buy are going to be played with! We’ve had amazing feedback from parents that their kids are playing with build & Imagine playsets for hours: building, rebuilding, and whispering stories as they play. I think one of the reasons kids are so engaged with build & Imagine is because it’s not just a building toy. This is a building toy AND it’s magnetic dress up dolls and it’s a dollhouse. It’s powered by the child’s imagination.
What has been the best part of your startup experience?
Going from having a concept in my head to being nominated for two "Toy of the Year" (TOTY) categories this year has been a wild ride. Build & Imagine is still such a tiny start-up (I'm the only full time person), so I get to have my hands in a bit of everything. I jokingly call myself the CEO for "Chief EVERYTHING officer".
Top customer reviews
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Not quite enough tiles to build too many configurations for the castle. it's sized too awkwardly to connect to other magnet tile sets, which is a super bummer. If you put those triangle pieces like in pictures, note that it's a 2 dimensional look - nothing is backing that triangle roof, so a slight swipe of hand near it will make the triangle piece fall down. The magnet clothes and accessories are a good idea in theory - but way too little to easily track them and not lose them. Would just like to see a bigger set, even if additional tiles were more blank (such as walls) so the kids can build different configurations. If you are on the fence I say skip it. Not a bad idea just not greatly executed.