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Build & Imagine Creativity Castle (magnetic building set)

4.2 out of 5 stars 26 customer reviews

Price: $59.95 & FREE Shipping.Details
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  • This is a castle themed magnetic building set that runs on pure imagination
  • Children combine the colorfully illustrated magnetic panels any way they like to build a custom castle that is different each time they play
  • They can also change their story with magnetic accessories that stick to the floors, walls, and wooden characters
  • Unlike a big bulky dollhouse that just sits there in a static position, this packs away neatly, and children can build it a new way each time
  • Its building blocks meets dollhouse meets dress up characters. And we made this Playset a castle theme to appeal to both girls and boys
6 new from $42.47 2 used from $32.16

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  • Build & Imagine Creativity Castle (magnetic building set)
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  • Build & Imagine: Malia's House (award-winning magnetic dollhouse you design yourself)
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  • Build & Imagine: Career Dolls (magnetic wooden dress-up dolls with carrying case)
Total price: $134.88
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Product description

Product Description

Creativity castle is a magnetic building set that runs on pure imagination. Join colorfully illustrated magnetic panels to build a custom castle that’s different each time you play. Bring your scene to life with two sturdy wooden characters and whimsical magnetic costumes and props. Designed in California by the "Rising Star Toy Inventor of the Year". Winner of the PAL award for language learning.

From the Manufacturer

$30,074 raised
with 359 backers.

Travel to a whimsical world with this magnetic castle you design yourself.

Watch your child become a designer, builder, and storyteller right before your eyes. Build & Imagine’s colorful illustrated StoryWalls connect magnetically to build a world where dress-up characters work and play. It’s the fun of a dollhouse with the enrichment of a building set. What makes this set really special compared to other magnetic building toys is the pictures. All the illustrations spark storytelling possibilities. Instead of just building a structure, you are building a scene for your stories.

It's different every time you play!

Kids aren’t limited to one design—they can quickly reconstruct the castle into whatever structure suits them. They can also change their story with magnetic accessories that stick to the floors, walls, and wooden characters. You get to build, you get dress-up characters, and you get the imaginative play of a dollhouse! It’s three toys mashed into one enriching play experience that keeps kids engaged for hours.

Build it your way!

Build Creativity Castle a new way, every time you play! Durable StoryWall panels connect magnetically.

Dress the characters.

Customize your adventure. Magnetic accessories stick to the panel walls and wooden dress-up dolls.

Drop open the castle door.

The working castle door provides a grand entrance to your royal adventure.

79 included pieces provide for endless variations to spark creativity.

Includes 14 illustrated magnetic building panels, two dress-up dolls and 63 magnetic accessories. Features adventurous royals Willow and Dane, a working drawbridge castle door, banquet hall, throne room, marketplace, horse stable, kitchen, bedroom, towers, archery, a dungeon, weaving room, and much more! It’s BIG open-ended play that breaks down neatly for easy storage and travel.

About the Startup

Describe your product in 3 words.

Build and Imagine

How did you come up with the idea for this product?

Building toys have been one of the hottest categories, and I wasn’t seeing enough that is engaging for girls, so I combined several things girls have loved. Its building blocks meets dollhouse meets dress-up dolls. Turns out, boys love our sets too. This castle is designed to inspire both girls and boys to build.

What makes your product special?

As a parent, you want to choose a toy that is going to be enriching for your child. But even more so, you want to make sure the toys you buy are going to be played with! We’ve had amazing feedback from parents that their kids are playing with build & Imagine playsets for hours: building, rebuilding, and whispering stories as they play. I think one of the reasons kids are so engaged with build & Imagine is because it’s not just a building toy. This is a building toy AND it’s magnetic dress up dolls and it’s a dollhouse. It’s powered by the child’s imagination.

What has been the best part of your startup experience?

Going from having a concept in my head to being nominated for two "Toy of the Year" (TOTY) categories this year has been a wild ride. Build & Imagine is still such a tiny start-up (I'm the only full time person), so I get to have my hands in a bit of everything. I jokingly call myself the CEO for "Chief EVERYTHING officer".

Product information

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