Build & Imagine: Fairytale Theater (magnetic storytelling set)
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- Curtain up! Design the set, then act out fairytales or make up your own with this magnetic building and storytelling set from Build & Imagine. Recommended for ages 4–8.
- Join theater panels magnetically to build a stage that's different each time you play.
- Bring your scene to life with two sturdy wooden characters and magnetic costumes and props that stick to the dolls and panel walls.
- It’s big open-ended play that runs on pure imagination. Designed in California by a mompreneur named the “Rising Star Toy Inventor of the Year”.
- 61 Piece Magnetic Building Set: 4 square building panels (dual-sided mix & match stage backdrops), 2 rectangular curtain panels, a right-angle triangle curtain panel, 2 standing dress-up characters, and 52 magnetic accessories. Features a pirate cove, spooky forest, royal bedroom, evil and good castles, a treasure map, dramatic facial expressions, and much more!
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From the manufacturer
Curtain up! Design the set and put on a play.
Act out fairytales or make up your own with this magnetic building and storytelling set from Build & Imagine.
Build & Imagine is a new mom-owned toy company that aims to expand youngsters’ possibilities by helping them develop fundamental S.T.E.M. (science, technology, engineering, and math) skills as they build scenes for their stories.
Open-Ended Imaginative Play
Join Illustrated shapes magnetically
Kids aren’t limited to one stage design or storyline—they can quickly reconstruct the magnetic building panels into whatever design inspires their story.
Find inspiration with magnetic accessories
Kids easily change the context of their story with magnetic costumes and props that stick to the dolls and panel walls.
Prepare for an encore
They'll amaze and delight you as they perform fairytales and invent their own stories. There are endless combinations to spark imaginative play.
Sets the Stage for Language and Literacy Learning
The rich illustrations, characters, and magnetic props act as story prompts, sparking imaginative play. As children whisper stories to themselves or collaborate to put on a play, they practice language skills, develop creativity and divergent thinking, and advance their understanding of social interactions and their own emotions. Additionally, acting out known fairytales extends their connection with reading. Parents can strengthen this by reading related storybooks and drawing connections to the Fairytale Theater play-set.
Watch your child become a designer, builder, and storyteller right before your eyes. With Build & Imagine’s “Fairytale Theater”, budding thespians will design a set then act out fairytales or make up their own. The mix & match illustrated theater backdrops and plentiful magnetic props provide endless inspiration for young imaginations. Features a pirate cove, treasure map, spooky forest, armor and swords, sorcerer’s wand, evil and good castles, royal bedroom, facial expressions, and much more! The rich illustrations, characters, and magnetic props act as story starters, sparking imaginative play. As children whisper stories to themselves or collaborate to put on a play, they practice language skills, develop creativity and divergent thinking, and advance their understanding of others’ perspectives, social interactions, and their own emotions. Additionally, acting out known fairytales extends and deepens their connection with reading. Parents can strengthen this learning by reading related storybooks and drawing connections. Recommended for ages 4-8.
From the Manufacturer
Curtain up! Act out classic fairytales or make up your own with the Fairytale Theater magnetic building set. Includes two standing wooden dress-up characters (thespians Aubrey and Tristan), 4 dual-sided stage panels, 2 rectangular and 1 triangular curtain panels, and 52 magnetic accessories.
Fairytale Theater was created by the 2015 “Rising Star Toy Inventor of the Year” and is the recipient of the Parents' Choice Gold Award, Dr. Toys 100 Best Toys, Dr. Toys 10 Best Building Toys, and PAL’s Top 10 Language Learning toys.
Build the stage a new way, every time you play! Colorfully illustrated theater panels connect magnetically.
Choose costumes and props to inspire your story. Magnetic accessories stick to the wooden dress-up characters and panel walls.
Change up your scene so the fun never stops.
Expand your storytelling possibilities with Build & Imagine’s full line of compatible building sets.
Describe your product in 3 words.
Build and Imagine
How did you come up with the idea for this product?
I was at family day at the MOMA museum, and was watching a group of kids build with plain colored magnetic tiles. They looked so proud when they built, but quickly got bored. I thought, "what if what they created wasn't just a structure, but a richly illustrated scene for their stories?"
What makes your product special?
It’s the pictures! Build & Imagine StoryWalls are the only magnetic building toys that feature illustrations. All the illustrated details spark imaginative play.
What has been the best part of your startup experience?
It’s rewarding to hear that kids are engaging with Build & Imagine for hours—building, rebuilding, and whispering stories as they play.
Top customer reviews
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It really is a unique toy that encourages imagination and cooperation. This is going to be my go-to birthday present.
Each set includes interchangeable tiles to make the houses. Some of the sets even include magnetic tiles that you can stick accessories on to personalize even further. There are dolls, doll clothes, pets, and numerous accessories as well.
This has become my go-to birthday present for my daughter's friends. It is well-made, unique, and appropriate for most any child in that age range. There are little box dolls included in some of the sets. While it is my daughter's toy, my son loves playing with it too.
My most recent purchase was the Fairytale Theater for two birthday parties in one weekend. We took the gift to the first party on a Friday where the girl opened her gifts after the party at home. The next day at the next party the birthday girl opened her gifts with her friends. When she got to the Fairytale Theater the girl that had received it the day before exclaimed "I got that too! It's so cool, you'll love it!"