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Build What Matters: Delivering Key Outcomes with Vision-Led Product Management by [Ben Foster, Rajesh Nerlikar]

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Build What Matters: Delivering Key Outcomes with Vision-Led Product Management Kindle Edition

4.5 out of 5 stars 110 ratings

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Editorial Reviews


"Ben and Rajesh's book reminds product teams what is most important--the customer--and that enabling technology is there to solve problems for our customers in ways that are just now possible."
Marty Cagan, Founder of Silicon Valley Product Group and Author of Inspired

"Putting your customer at the center of your product vision is essential for any company to succeed today.
Build What Matters outlines how to do just that, priming your company for growth."
Melissa Perri, Author of Escaping the Build Trap and CEO of Produx Labs

Build What Matters thoughtfully explains what it means to be a product-driven company. It presents a clear process for leading with a customer-centric vision, making it a must-read for current and aspiring product leaders."
Gibson Biddle, Former Vice President of Product at Netflix

"Over my career as a product leader I've witnessed or committed every single one of the ten dysfunctions of product management laid out by the authors.
Build What Matters is packed full of hard-won, tactical advice to avoid these traps, based in the authors' real experience. It's likely to become one of the most dog-eared and well-worn references on even the most experienced PM's bookshelf."
Fareed Mosavat, EIR at Reforge, former product leader at Slack, Instacart, RunKeeper, and Zynga

"Ben Foster and Rajesh Nerlikar have written the bible of customer-centric product management. For all of us who are consumers of tech products or platforms, let's hope the next generation of product managers reads and absorbs the wisdom in this book. It is elegantly organized, rigorously argued, and comprehensive with respect to the people, processes, and metrics that it takes to get the product management job done. With numerous sidebars presenting case studies and vignettes, the authors bring to life conceptual points and frameworks in compelling and step-by-step practical ways. Coming from experts who have advised over 60 tech ventures and interacted with 250 more, this book is an invaluable contribution to best practices in tech."
Jeffrey Rayport, Board Member at several technology companies and Professor at HBS

"Crammed with hard-won wisdom,
Build What Matters is a must-read for every product person, from aspiring associate to Chief Product Officer. Ben and Rajesh break down decades of experience into actionable advice that every product person should have at the ready."
Bruce McCarthy, Author of Product Roadmaps Relaunched

"This book is an amazing resource for any product leader or tech startup founder who is looking to foster the tricky combination of vision-led product management and metrics-driven product rigor."
Rob Go, Co-Founder at Partner at NextView Ventures

Build What Matters, Ben Foster and Rajesh Nerlikar have provided a no-nonsense guide for crafting a bold product vision and putting it to work at your company."
Mike Belsito, Co-Founder of Product Collective and co-organizer of INDUSTRY product conference

"Drawing on decades of product experience, Ben and Rajesh share their lessons learned, and illustrate best practices through highly accessible real-world stories that any founder or product leader would benefit from reading."
Ha Nguyen, Founding Partner at Spero Ventures VC Fund

Build What Matters provides valuable advice across a range of product management topics to help you be successful."
Dan Olsen, Author of The Lean Product Playbook

"With the rise of growth hacking and data-driven decision making, some companies have lost a bit of the true understanding about why a customer will use a product. Build What Matters does a fantastic job of teaching readers how to put the customer back at the forefront, from the big picture to the practical steps that product people can take to practice Vision-Led Product Management."
Holly Hester-Reilly, Host of the Product Science Podcast and Founder of H2R Product Science

"As a product advisor to multiple companies in our portfolio, Ben provided incredibly valuable guidance, which is now distilled in this book."
Eric Paley, Founding Partner at Founder Collective and #9 on the Forbes Midas List 2020

Build What Matters is essential reading for anyone working in product today who wants to stop reacting to every micro datapoint, stakeholder opinion and individual piece of customer feedback, and instead keep their team focused and driving towards a bigger vision - paving their own path to product success. Products don't win through 1% A/B test optimizations, they win through bold visions and a deep understanding of where the market is headed. Ben and Rajesh lay this out perfectly in their Vision-Led Product Management framework."
Michael Sacca, General Manager at Dribbble and Co-Host of

About the Author

Ben Foster and Rajesh Nerlikar co-founded Prodify, a product management advisory firm  that's served more than 60 software companies in the past 6 years.

Featured as a speaker at top industry events and on numerous podcasts, Ben has more than 20 years of product management experience. He is chief product officer at WHOOP and was formerly a senior product manager at eBay, vice president of product at Opower, and chief product officer at GoCanvas.

Rajesh has more than 15 years of product management experience. Prior to becoming chief product advisor at Prodify, he was a technology consultant at Accenture, an entrepreneur, a product manager at Opower, a senior product manager at HelloWallet, and a director of product at Morningstar. He is also currently serving as vice president of product at Savonix, a Prodify client.

Product details

  • ASIN ‏ : ‎ B08GQMCP19
  • Publisher ‏ : ‎ Lioncrest Publishing (September 15, 2020)
  • Publication date ‏ : ‎ September 15, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 6148 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 298 pages
  • Lending ‏ : ‎ Enabled
  • Customer Reviews:
    4.5 out of 5 stars 110 ratings

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
110 global ratings

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5.0 out of 5 stars Immediately usable ideas for Product Managers
Reviewed in the United Kingdom 🇬🇧 on July 14, 2021
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Eldruige H.
5.0 out of 5 stars My Product Management journey will never be the same
Reviewed in the United Kingdom 🇬🇧 on March 2, 2021
3.0 out of 5 stars First section is is ok
Reviewed in India 🇮🇳 on May 29, 2021
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