- Series: How to Open and Operate a Financially Successful...
- Paperback: 720 pages
- Publisher: Atlantic Publishing Group Inc. (January 2009)
- Language: English
- ISBN-10: 1601383045
- ISBN-13: 978-1601383044
- Product Dimensions: 5.8 x 1.8 x 8.8 inches
- Shipping Weight: 1.8 pounds
- Average Customer Review: 11 customer reviews
- Amazon Best Sellers Rank: #618,466 in Books (See Top 100 in Books)
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How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use (How to Open and Operate a Financially Successful...) Paperback – January, 2009
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About the Author
Bruce C. Brown was born in Bayshore, New York, but moved around quite a bit in his youth, finally settling down in Silver Springs, Florida. He enlisted in the U.S. Coast Guard in 1984 and has completed more than 32 years of service to our nation. Bruce is the author of fourteen published books and has been recognized with numerous awards for his writing.
Bruce has three children and a beautiful wife, Vonda. His oldest son, Dalton, is a graduate from the University of South Florida and St Leo University and is a regional manager with Paragon Theaters. His middle son, Jordan, is a graduate from the University of Florida and earned his Doctor of Jurisprudence at the University of Texas School of Law and is an Assistant District Attorney in Texas. His youngest son Colton graduated from the University of Florida and is serving as an Operations Specialist in the U.S. Coast Guard. Bruce has been happily married to Vonda for 32+ years and is currently serving as Commanding Officer, U.S. Coast Guard Base Elizabeth City, North Carolina.
During his Coast Guard career, Bruce was recipient of the highly prestigious Douglas A. Munro Award for Inspirational Leadership, as well as the American Society of Military Comptrollers Award of Excellence and is a two-time recipient of the Coast Guard Chief Financial Officers Award for Excellence (Junior Officer and Senior Officer Categories). He earned degrees from the University of Phoenix and Charter Oak State College and is designated as a permanent Cutterman. His military decorations include 5 Meritorious Service Medals, 5 Commendation Medals, 2 Achievement Medals, Armed Forces Service Medal, Armed Forces Expeditionary Medal, NATO Medal and many others.
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I am the perfect audience for this book because I know practically nothing about designing my own web site. The author starts us off by giving us information about web site fundamentals including the difference between web site hosting and free web hosts, how to pick a good domain name and some things to take into account when planning what type of web site you will want.
He then goes on to the business side of web sites such as performing a market analysis, marking strategies, employer identification numbers and business licenses. I liked that Mr. Brown included this section. When you see a book telling you how to build a web site, you don't think about the legal aspects such as business licenses and establishing your business. This book makes it so that the reader doesn't have to go off and look up this information elsewhere.
Then we get to the fun stuff! Web Site Design 101 and HTML Fundamentals. I am the type of person who wants to learn from scratch how to do things. From the first step, Mr. Brown includes a screen shot of what it will look like as you do it. For example: Step 1: Open Notepad and type the HTML tags as shown below: then there is a screen shot of notepad with what it will look like when you type in the information. And we are only at Chapter 3 at this point and there are 20 chapters in all. That should give you a good idea about how in-depth this book is. Also interspersed throughout the book are side notes from others such as "You Must Do This Before You Begin - By Erin Pheil" on page 52 and "Generating Web Site Traffic - by Paul Pennel" on page 319.
I look forward to finally getting my own web site up and running. With this book at my side, I don't think it will be as difficult as it seems! Mr. Brown seems to have taken into account all the questions I had plus others that I should have had. This is definitely a good book to have!
There is indeed a comprehensive HTML tutorial with additional, if brief, information on XTML and a few other coding languages. If you have the time, you should be able to learn html by following the guidance provided. But for those who don't want to take the time to learn HTML, there's a chapter that describes the advantages and drawbacks of software products on the market that will do the HTML coding for you, such as Microsoft Expression Web and Adobe Create Suite 3. I would probably opt for these products and not spend time learning html. But they're pretty costly, so your decision is going to be based on your time and budget. Luckily, there's a chapter on free website design tools such as Joomla, Wordpress, and NVu that can be used to build websites.
It made more sense to me to have the chapters on web design fundamentals and web content appear before the coding chapters since you need to have a structure or blueprint in place before you start building the site, but both chapters do a good job of explaining in detail how to structure your site for easy navigation and create content that is search-engine optimized as well as user-friendly. There are also fairly comprehensive chapters on website graphics, web page formats, and electronic shopping carts, giving you just about everything you need to create a fully functional business website.
The rest of the book is devoted to SEO, how to generate traffic, PPC and Google Adsense advertising, affiliate marketing, blogging and social networking. Interviews with several web design experts answering the same questions provide additional tips and strategies. And the book includes real-life examples of how several individuals built their own websites and established successful web-based businesses with them.
I have to admit, I was a little intimidated and overwhelmed by what's required to actually build a website from scratch. There were a lot of terms that I didn't understand and had to look up, but I believe, with this book, some time and patience, I'm pretty sure I'd be able to pull it off.
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The complete Guide for Business and Personal Use
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Title: How to Build Your Own Web Site with Little or No Money: The Complete Guide for Business and Personal Use.Read more