- Hardcover: 188 pages
- Publisher: Palgrave Macmillan; 2009 edition (September 16, 2009)
- Language: English
- ISBN-10: 023057789X
- ISBN-13: 978-0230577893
- Product Dimensions: 6 x 1 x 10 inches
- Shipping Weight: 15.5 ounces (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #3,341,259 in Books (See Top 100 in Books)
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Building Brand Value the Playboy Way 2009th Edition
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About the Author
SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications company. She spent the first decade of her career managing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is an author with several business books published to date, and her marketing-related articles appear on websites such as Entrepeneur.com, MSNBC.com, FoxBusiness.com and more. She is also an active blogger writing about marketing, branding, advertising and more on her own blogs, www.KeySplashCreativeConversations.com and www.WomenOnBusiness.com as well as for a variety of clients. Gunelius is often called upon to speak at events and conferences as an expert on marketing, branding, social media, blogging and writing.