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Building Brand Value: Seven Simple Steps to Profitable Communications Paperback – January 9, 2006
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About the Author
Top Customer Reviews
Throughout, Bruce presents his interesting and often profound thoughts as simply as possible. And in contrast with many other books on this subject matter, he doesn't try to impress the reader with lofty theories or words you'll have to look up in a dictionary.
Overall, Building Brand Value gives the reader excellent advice on how to communicate powerfully and effectively.
I've been in the process of revamping items on my speaker website and will use his tips in doing so!
Beside being easy to read and well written; you want to take action and really consider how you communicate your brand to your target market. Excellent book and I would suggest anyone that is in business buy a copy and dont loan it out... because you wont get it back.
I have referred this book over and over again.
That is HOW great it really is.
Buy the book, let it become happily dog eared. You won't regret it!
Most Recent Customer Reviews
What I love about this book is it is simple, straightforward and easy to read and understand. Well worth the investment!Published on October 27, 2013 by G. Hall
This is a great quick read packed with the essential information for any startup or internet business. Perfect for the home based biz. Read morePublished on April 12, 2013 by Amy M. Deal
Bruce Turkel has influenced my thinking about branding more than any other person in my 25 year career. Building Brand Value is a great read and Bruce is a branding rock star.Published on March 7, 2013 by Tim Richardson
I'm a big Bruce Turkel fan. Everything he writes has great value - he practices what he preaches. If it's by Bruce.....read it. Read morePublished on February 1, 2013 by J. Calloway