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Building Brand Value: Seven Simple Steps to Profitable Communications Paperback – January 9, 2006

4.8 out of 5 stars 16 customer reviews

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Editorial Reviews

About the Author

Bruce has helped create some of the world’s most compelling brands including Discovery Networks and Miami. Bruce has worked with American Express, Charles Schwab, Citicorp, Hasbro, LanChile, Nike, Bacardi, Sol Meliá Hotels, Azamara Club Cruises and many more great companies. A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek, and he has appeared on CNN, ABC, CBS, FOX, and NPR.
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Product Details

  • Paperback: 92 pages
  • Publisher: BookSurge Publishing (January 9, 2006)
  • Language: English
  • ISBN-10: 1419623494
  • ISBN-13: 978-1419623493
  • Product Dimensions: 8 x 0.2 x 10 inches
  • Shipping Weight: 9.3 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #688,918 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Mark Trueblood on March 2, 2006
Format: Paperback
This may sound like just another marketing book, but it's not. It's actually Bruce Turkel's explanation of Brain Darts®, which, in his opinion, are seven characteristics that effective communications have in common.

Throughout, Bruce presents his interesting and often profound thoughts as simply as possible. And in contrast with many other books on this subject matter, he doesn't try to impress the reader with lofty theories or words you'll have to look up in a dictionary.

Overall, Building Brand Value gives the reader excellent advice on how to communicate powerfully and effectively.
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I had the pleasure of meeting Bruce when he visited National Speakers Association- Houston Chapter. I was so impressed with his presentation that I bought his book as he was wrapping up. Building Brand Value was a quick and easy read chopped with marketing gems. I also noticed that Bruce took his own advice. The tips that he gave in the book were incorporated into how he wrote the book.

I've been in the process of revamping items on my speaker website and will use his tips in doing so!
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Format: Paperback
There are thousands of books published on communications and branding so it's hard to know which are the real deal. I can tell you that after reading many of those books, Bruce's book is the one you should read. You won't regret it. Here were the 3 things that caught my attention and never let it go. First, his stories - what better way to make a point than to wrap it in a story and a funny one at that. Second his writing was concise and to the point. Who has time today to waste on a lot of blah, blah, blah? Bruce goes right to the point everytime. Finally, Bruce gives concrete, actionable steps you can take to effectively communicate. No pie in the sky stuff. You won't go wrong when you read this book. It's a winner...
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With so many books out there that talk circles around marketing, this seven step branding guide was clear, useful and most important, memorable. Really enjoyed the author's anecdotal approach as well as his refreshing style of writing. I'd recommend this book to anyone looking for a fun read and brand principles to live by.
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Format: Paperback
I loved this book. It was a quick read and it got right to the point. I love books that give you practical information that you can apply right at the moment that you put the book down. This book definitely fits in that category. I especially love how Bruce Turkel uses his own life experiences to drive his points and letting you know that its not all just "in theory". Any company or business owner that wants to get to the heart of the matter when it comes to their brand, and the value that it will have weather you nurture it or not, would benefit from having read this and sending a copy to a friend or colleague.
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Format: Paperback
I never rate books but this book changed how I communicate my business for the better. Each of the 7 steps in a tangible take away that you can easily apply to your business right now.

Beside being easy to read and well written; you want to take action and really consider how you communicate your brand to your target market. Excellent book and I would suggest anyone that is in business buy a copy and dont loan it out... because you wont get it back.

I have referred this book over and over again.

That is HOW great it really is.
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Format: Paperback
Bruce offers a step-by-step approach to understanding the branding process: what it is, how it has evolved and where it is going. And this is no textbook as he uses real-life examples from his own arsenal (and our collective memories) to explain his points. If my kids wanted to go into advertising, I would tell them to read it. If a client was lost about his/her brand, I would tell them to read it, too.
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Format: Paperback
Bruce Turkel can take a complex issue like branding and make it accessible to the masses. Not a week goes by when I'm not thinking about or discussing his branding principles.

Buy the book, let it become happily dog eared. You won't regret it!
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