- Hardcover: 312 pages
- Publisher: Praeger (January 27, 2014)
- Language: English
- ISBN-10: 1440803765
- ISBN-13: 978-1440803765
- Product Dimensions: 6.1 x 0.8 x 9.2 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 10 customer reviews
- Amazon Best Sellers Rank: #2,104,815 in Books (See Top 100 in Books)
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Building a Culture for Sustainability: People, Planet, and Profits in a New Green Economy
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"Writing from her heart, mind, and soul, Wirtenberg pays tribute to the role the precious earth plays for all people living, working, and creating value together in organizations across the globe. . . . She convincingly shows how all organizational members can co-create sustainable mindsets, cultures, and results by engaging employees, inspiring personal innovation, fueling care and commitment, creating 'leaderful' environments, and cultivating sustainability-inspired habits." - People & Strategy Journal
"Changing company culture is the biggest challenge for sustainability champions. Jeana Wirtenberg gleans best practices and lessons learned from case studies of nine leading companies' experiences to provide a buffet of proven approaches for hungry culture-change agents. Perfect. Now let's get on with it." (Bob Willard, Author of The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line)
"This book offers excellent examples of how organizations can make the commitment to sustainability congruent with the other economic drivers that often hold organizations captive." (Edgar H. Schein, Professor Emeritus, MIT Sloan School of Management)
"Anyone who wants to create a sustainable organization―with a culture that's good for people, profits, and our planet―can learn from this insightful book. The challenges met and lessons learned at nine brand-name companies are memorably described, and a comprehensive framework for action shows readers how to stimulate meaningful change. It's a great read!" (Susan E. Jackson, Distinguished Professor of Human Resource Management, School of Management and Labor Relations, Rutgers University)
"This is a must-read for any leader, citizen, student, or organization interested in how to create a culture of sustainability. Wirtenberg's story is a positive one and is one focused on solutions. Starting from the position that it is both necessary and feasible to find a way to ‘have enough, for all, forever,' Wirtenberg carefully demonstrates how and why this is possible, building her case around the practices of nine major corporations. Wirtenberg's effort will take its place alongside other classics of the sustainability and green-business movement. And it is an important book for all of those who care about our mutual future, our responsibilities toward one another, and how we can create a more just and sustainable future." (Scott G. McNall, Emeritus Provost and Professor, California State University, Chico, and Founding Executive Director of the Institute for Sustainability)
"A practical, well-written guide to building a corporate culture of sustainability, well-illustrated with in-depth case studies and the author's insights. Highly recommended!" (Jacquelyn A. Ottman, Author of The New Rules of Green Marketing)
"Jeana Wirtenberg moves beyond single-focus studies of environmental sustainability to explore its human side, which is necessary for long-term success. By engaging employees, inspiring personal innovation, fueling care and commitment, creating leaderful environments, and cultivating sustainability-inspired habits, all organizational members may co-create sustainable mindsets, cultures, and results. The book masterfully integrates vision, passion, and reflection with well-documented case studies, personal interviews, and rigorous analysis while also providing practical guidance and a roadmap for change." (Kristine Marin Kawamura, Professor of Management and Director of the MBA program, St. Georges University)
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The many examples and Jeana Wirtenberg's extensive commentary tells you what to do, why to do it and how to do it. I read the book cover-to-cover and I will use it often as a great source of information about sustainability. I will also recommend the book to our clients. I strongly recommend this book to anyone wanting to learn more about sustainability, or who want to learn what they and their organization can do to make a serious impact on their sustainability and bottom line.
Howard Deutsch, CEO
Like a dedicated ethnographer, Wirtenberg sits down to interview key sustainability drivers at nine companies. By sifting through their “artifacts” she is able to showcase for the reader the values that underpin each company’s supply chains, operations, and products and services for their customers. Clearly, she brings a natural appreciation for the human side of sustainability and engages with the hearts and minds of her interviewees and their peers. And because of this empathic style, that people naturally share with her employee-driven initiatives that contribute meaning to their work live. One such initiative is Alcatel Lucent’s StrongHer, a bottom-up affinity group started by women for women that in a few years’ time has grown to a membership of 900 (16% men) with 1000 followers worldwide. She also identifies a source of pride for Church & Dwight employees in that their company and its legacy for being the inaugural sponsor of the first Earth Day in 1970.
This book is far too rich to do it justice in the space allotted, but I assure you there is so much more to be uncovered and for your efforts, you will be well-rewarded.
To get you started, here are a few “field” samples: (1) check out Alcoa’s Keystone Institute that trains teachers how to investigate current environmental issues with their students; (2) find out why BASF’s Verbund is the key ingredient of every function of its operations; (3) check out Ingersoll Rand's OneSTEPForward and where it stands in the current marketers’ debate over customer pull vs. vendor push; (4) find out how and why Pfizer completely changed its philanthropy, replacing capital with human capital in the way of skill-based volunteerism; (5) seek out how Sanofi’s synergistic-collaborative approach to reducing health-care costs is reenergizing its employees; (6) read about Wyndham’s all-inclusive “eco-learning culture,” in house as well as with its guests; and finally, (7) check out Bureau Veritas and its participation in the UN-sponsored World Environment Day that is considered by BV employees as its best practice.
Here’s the mother lode for your efforts: in the final chapter you will uncover “green” gold in the four tables provided by Wirtenberg that contextualize practices, both limitations and best practices. For example, a table is provided with specific categories and key stakeholders, along with her recommendations for sustainability-inspired habits necessary to bring real and deep change to the world. All in all, the tables are a valuable resource that can be referred to for years to come.
The time for action is now. Time to ponder what to do is running out and we all need to be on action. This book is a must read for people at all levels of companies and communities to turn insight into action. This Book should do for sustainability what the 5th
Dicipline did for learning organizations. It is a game changer of a book. Please help spread these stops by giving this book to people to every person who are in positions of where they can impact any aspect of change in in governance,finance,sustainability, HR, supply chain, community involvement, government, PTA, education purchasing and students. this is a book that can teach people at every level the small and large actions that single individuals working together can do to make a real difference together to save our collective planet starting now. we need everybody on board.