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Building & Running a Successful Research Business: A Guide for the Independent Information Professional Paperback – April 12, 2010
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Top Customer Reviews
This book does not teach mechanics such as putting together complex boolean strings. Instead it does present a great overview of research resources. What I enjoyed most was practical advice on how to make myself a better researcher -- how to define and scope out a research project, how to set realistic client expectations, how to market my services and how to do a better job managing my projects and my internal clients. Recommended. Comprehensive, clear, concise, well organized and documented.
Every chapter in the book's three sections (Getting Started, Running the Business, Marketing) provides information critical to succeeding as an information broker or independent researcher, but especially important is the guide's concluding section, Marketing. You simply cannot succeed if you can't market your services, and this is a major perceived obstacle among those who might otherwise follow this career path. In the Marketing section's eight chapters, Bates identifies what to do, how to do it, when to do it, and when to do it again. The message: marketing is critical to your success, it's ongoing, but it's also doable.
This new edition of Building & Running a Successful Research Business is a must-have for independent researchers, but it's also valuable for those of us who do more independent information creation than research. Being a good researcher or content developer is one thing; being able to build a successful business with those skills is quite a different challenge. The new edition of this classic work will enable you to successfully meet that challenge.
The book is a great resource, and not just for information professionals. It can be used as a primer for anyone putting together a solo consulting practice, for example. It's been updated with enough ideas for modern web marketing and web site design as well.
I particularly found the sections on "deep web" research helpful. These are paid-subscription sites with access to a great deal of material that's not available on public-facing web sites.
Most Recent Customer Reviews
I found this book to be everything I was looking for. It had all the information I needed to make an informed decision.Published 20 months ago by Morningstar
This book is well written. The author has done an excellent job organizing this material. Answered all my questions and more.Published on May 23, 2014 by Weather Watcher
Very few times have I ever picked up a book and not able to put it down, but this book is an exception. Read morePublished on March 1, 2014 by Rich Brake
Still haven't finishes but contents is pretty encouraging, a nice way to survive in this economy but little by little, which is the way businesses grow.Published on October 18, 2013 by Cliente de Amazon