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Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs Hardcover – May 11, 2010
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CHOICE, September 2010
“In nine short, well-written chapters, Yunus provides genuine insight into global poverty and a unique perspective on the ways in which social businesses can coexist with traditional businesses to alleviate poverty and improve the lives of the world's citizens.”
“There are times when Professor Yunus' aims for Glasgow sound like something out of the Conservative's "Big Society" pitch. His latest book, Building Social Business, is 300 pages of Big Society pleading for people to go out there and create businesses which generate cash and contribute to the greater good at the same time.”
“Yunus’s approach is balanced and practical. There is no sermonising or the usual ‘we are from the not-for-profit sector and do gooders so we know best’ approach… one cannot but marvel at Yunus’s intense attempts to champion the cause of eradicating poverty. His is a case of a noted economist making a journey into the real world to face real problems and happily using his personal brand to strike tie-ups with leading multinationals to solve these problems. He needs to be read, understood; and he needs to be judged not only on his results, but on the sheer weight of his efforts. In India, good writing on the social sector is woefully inadequate. While high profile outfits such as the Bill & Melinda Gates Foundation have helped raise visibility in the sector, there is still little understanding of social business. This is an excellent read in that space.”
About the Author
Karl Weber is a writer based in Irvington, New York. He co-authored Yunus’s best-selling book, Creating a World Without Poverty.
Top customer reviews
I think that without knowing ‘the story’ one would simply be short of believing that it can be done, that we can really erase poverty by the novel institution of ‘social business.’ In fact, this extraordinary man was facing multiple obstacles, and while some of them were to be expected, the main obstacle was always and repeatedly lack of faith, lack of insight that the poor are trustworthy loan takers, and business partners. He didn’t want to establish a bank, he started out with working with banks, standing as a guarantor, and increasingly the banks were unwilling to cooperate with the argument that the poor ‘do not qualify for loans.’ As there was no real cooperation thus with banks, he simply resorted to the ultimate solution: to start a bank all by himself.
I especially liked the Introduction of the book which is written in a very fluent style, outlining and anticipating the main ideas presented in the book.
I will invest my time in doing this now with this title, because I found it so much interesting and inspiring to people who wish to actively do something to improve the world we live in, to make it a fairer world and to cure poverty and other social diseases.
I have been a witness of the decay of capitalism in modern times. As an economist, I agree with Mr. Yunus that something is not working well in our "systems", there is poverty all around the world and crisis episodes, such as the one we are still getting out, only exacerbate this and other social problems.
Entrepreneurship has been a key element in our world's transformation. It brings together creativity, will, needs and dreamers to find a new way to address new or existing markets in a way actual enterprises do not do it. If you are a person who wish to start out a project, if you are involved right now in the Social Sector or if you just want to help improve the community you live in, this book is just meant to be yours.
In its pages, Mr. Yunus describes in depth his concept of "Social Business", the building brick of a new kind of capitalism, a more social, more human and more environmental friendly type."Social Capitalism" Theory will re-define the "Homo Economicus" person to a new agent which looks out for generating Social Value and not only individual proftis. His concept is a squared and sounding theory and, most amazingly, has proved to be working in the distant country of Bangladesh. More than communicating an economic theory with a new approach, he's trying to open our eyes and show us that poverty can be alleviated and, with it, so much human suffering.
At the end, it is all about Hope, of giving us back Hope that a better world can be created... and Bangadesh is leading the way, for the first time, a Developing Country is leading the race! A New World can be built, a world without poverty. What is needed is sharing new ideas and inspiring examples to move "dreamers" to take a more active role in their society's transformation. This books is those two things.
You will really enjoy it!