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Building Social Business: The New Kind of Capitalism that Serves Humanity's Most Pressing Needs Paperback – May 10, 2011

by Muhammad Yunus (Author)

4.5 441 ratings

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The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems.

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

Print length

256 pages
Language

English
Publisher

PublicAffairs
Publication date

May 10, 2011
Dimensions

5.5 x 0.75 x 8.25 inches
ISBN-10

1586489569
ISBN-13

978-1586489564
See all details

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Editorial Reviews

Review

"There are times when Professor Yunus' aims for Glasgow sound like something out of the Conservative's "Big Society" pitch. His latest book, Building Social Business, is 300 pages of Big Society pleading for people to go out there and create businesses which generate cash and contribute to the greater good at the same time."―TheIndependent

"[A] reminder that capitalism can take kindlier forms: microfinance pioneer Yunus explains how he believes social enterprise can redeem what he regards as the failed promise of free markets."―TheSpectator

"Giving poor people the resources to help themselves, Dr. Yunus has offered these individuals something more valuable than a plate of food, namely security in its basic form.... Dr. Yunus has invoked a new basis for capitalism whereby social business has the potential to change the failed promise of free market enterprise."―SacramentoBook Review

" 'Social business is about joy,' says Yunus. Indeed, and the book itself is joy to read. In modest prose, Yunus tells of undertakings that instill hope. He also gives a lot of ideas, along with nuts-and-bolts practical advice for people who are ready to take the plunge into the world of social business. In the years to come, it seems certain that social business will become an integral part of our economic structure and will positively change the lives of many people."―MalaysiaStar

"In nine short, well-written chapters, Yunus provides genuine insight into global poverty and a unique perspective on the ways in which social businesses can coexist with traditional businesses to alleviate poverty and improve the lives of the world's citizens."―CHOICE

About the Author

Muhammad Yunus is the founder of Grameen Bank and more than fifty other companies in Bangladesh. He is widely known as both the father of microcredit and of the social business movement. In 2006, Professor Yunus and Grameen Bank were jointly awarded the Nobel Peace Prize. He is one of only seven individuals to have received the Nobel Peace Prize, the United States Presidential Medal of Freedom, and the United States Congressional Gold Medal. Yunus is the recipient of fifty-five honorary degrees from universities in twenty countries, and has received 112 awards from twenty-six countries, including state honors from ten countries.

Product details

Publisher ‏ : ‎ PublicAffairs; Reprint edition (May 10, 2011)
Language ‏ : ‎ English
Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 1586489569
ISBN-13 ‏ : ‎ 978-1586489564
Item Weight ‏ : ‎ 8 ounces
Dimensions ‏ : ‎ 5.5 x 0.75 x 8.25 inches

Best Sellers Rank: #179,070 in Books (See Top 100 in Books)
- #108 in Poverty
- #113 in Business Ethics (Books)
- #1,235 in Entrepreneurship (Books)

Customer Reviews:
4.5 441 ratings

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Muhammad Yunus
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Karl Weber
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Karl Weber is a writer, editor, and publisher who specializes in serious works of nonfiction on topics like business, politics, social issues, and personal development. He has worked with noted authors and leaders including former president Jimmy Carter, Nobel Peace Prize laureate Muhammad Yunus, secretary of defense Ash Carter, and Michigan governor Jennifer Granholm. His newest venture is Rivertowns Books, an indy publisher that uses a hybrid business model to produce worthy books on topics of social interest and importance.
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Customer reviews

4.5 out of 5

441 global ratings

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amanda barnes

College

Reviewed in the United States on October 21, 2023

Verified Purchase

Needed this book for one of my classes and it’s so informative.

Helpful

Tanaya IA

A world without poverty... a dream that seems not too far away

Reviewed in the United States on September 11, 2015

Verified Purchase

I usually do not take the time to rate and review any book.
I will invest my time in doing this now with this title, because I found it so much interesting and inspiring to people who wish to actively do something to improve the world we live in, to make it a fairer world and to cure poverty and other social diseases.
I have been a witness of the decay of capitalism in modern times. As an economist, I agree with Mr. Yunus that something is not working well in our "systems", there is poverty all around the world and crisis episodes, such as the one we are still getting out, only exacerbate this and other social problems.
Entrepreneurship has been a key element in our world's transformation. It brings together creativity, will, needs and dreamers to find a new way to address new or existing markets in a way actual enterprises do not do it. If you are a person who wish to start out a project, if you are involved right now in the Social Sector or if you just want to help improve the community you live in, this book is just meant to be yours.
In its pages, Mr. Yunus describes in depth his concept of "Social Business", the building brick of a new kind of capitalism, a more social, more human and more environmental friendly type."Social Capitalism" Theory will re-define the "Homo Economicus" person to a new agent which looks out for generating Social Value and not only individual proftis. His concept is a squared and sounding theory and, most amazingly, has proved to be working in the distant country of Bangladesh. More than communicating an economic theory with a new approach, he's trying to open our eyes and show us that poverty can be alleviated and, with it, so much human suffering.
At the end, it is all about Hope, of giving us back Hope that a better world can be created... and Bangadesh is leading the way, for the first time, a Developing Country is leading the race! A New World can be built, a world without poverty. What is needed is sharing new ideas and inspiring examples to move "dreamers" to take a more active role in their society's transformation. This books is those two things.
You will really enjoy it!

One person found this helpful

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David A Tayco Jr.

Starting your own Social Business

Reviewed in the United States on June 3, 2012

Verified Purchase

One of the most useful books I have read and referred to on many occasions. As our cohort from the Workforce Development Advocate program of the California State University of Sacramento completes a long journey with this book Building Social Business: The new kind of capitalism that serves humanity's most pressing needs by Muhammad Yunus. Yunus is also the co-founder of Grameen Danone and Veolia. The cohort had shared this book by presenting the information given in each chapter.

This was one of the best ways to actually cover an entire book.
Yunus dreamed of helping others and to end poverty. He created a micro-credit system to help poor woman establish a business in Bangladesh. This system is also known as Social Business. Some of his stories that he shares in the book are from some amazing people that are all trying to make a living. This second chance has made that happen. This book covers all that is needed in order to start-up a small business.

I recommend this book to anyone wanting to start a business. It is also a great book to have in a business and marketing program at the high school level. I also recommend that any student looking for a community service project, entrepreneurship or social business.

One person found this helpful

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Munir Quddus

Employing Business to Battle Poverty

Reviewed in the United States on May 21, 2010

Verified Purchase

Muhammad Yunus is perhaps world's best known anti-poverty crusader. His new book, Building Social Business, is a manifesto for those who care deeply about solving the society's "wicked" problems - poverty, illiteracy, malnutrition, global warming. It is a treasure trove of creative ideas, exciting business models, and plans on how to create sustainable solutions for the betterment of the world's poor, and slowly chip away at global poverty.

Listening to Yunus speak, as I recently did in Houston (he gave the commencement speech at Rice), and reading his new book, one gets the sense of being in the presence of a world class social entrepreneur. He has credibility that only comes from years of toiling in the field to perfect these business models. Peter Ducker would have been proud of Muhammad Yunus and his ideas and experiments in managing new businesses to solve the multi-faceted problems of poverty.

The book is a sequel to his earlier books - Banker to the Poor, published in 1998, and, Creating a World Without Poverty, published in 2007. The new book describes his work in the years since he received the Noble Prize in Peace in 2006. His success gives new meaning to what President Kennedy said, "One person can make a difference and every person should try."

The new book is a call for ordinary citizens, organizations, and nations to dream of a better world for all humans, and act proactively to fight poverty, and overcome other big challenges that threaten human progress and prosperity. Is taming global poverty an overly audacious goal? Can this goal be attained in our lifetime? How can we eliminate poverty and related problems that have bedeviled human society for centuries? The author is supremely optimistic that poverty can be overcome, and the book presents a blueprint for a new type of business organization (Social Business or SB) dedicated to improving the conditions of the poor in a profitable and sustainable way.

Munir Quddus

munirtasmina@sbcglobal.net

One person found this helpful

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Top reviews from other countries

Elizabeth

Amazing

Reviewed in Mexico on September 15, 2019

Verified Purchase

A must read for everyone, specially if you want to do something for the world. Muhammad is a true visionary in this days.

I bought this and it doesn't play any more . where I get support

Five Stars

Reviewed in Canada on November 17, 2017

Verified Purchase

Excellent book and an excellent Idea to eliminate poverty world wide.

Nk

A relevant book

Reviewed in India on September 26, 2019

Verified Purchase

Brilliant book !

Cliente Amazon

Inspirinh, life-changing book

Reviewed in Brazil on May 21, 2017

Verified Purchase

Building Social Business is a wonderful and truly inspiring book.
I'd recommend it to any enterpreneur, student, company worker... or anyone who believes in a much better world and wants to be part of it.

2 people found this helpful

Alonso

One important books to understand the MORROW.

Reviewed in the United Kingdom on November 9, 2015

Verified Purchase

A book which should be on every teachers and educators shelf.

It is more than just a book dedicated for the book shelf, rather
than an encouragent to evaluate privatly owned current business
models, and community owned social businesses and enterprises.

I found this book, analytical, well researched and a guide
of things to come....

See more reviews